Presentation on : Fundamentals, Framework and Applications of E Commerce and E Business

Submitted by: 1)Abhinav Pandey 2) Disha Guprta 3) Mehga Kharbanda 4)Shreeda Nambiar

Framework of E Commerce
A framework is intended to define and create tools that integrate the information found in todays closed system and allows the development of ecommerce applications. It is important to understand that the aim of the architectural framework itself is not to build database management systems, computer languages, software agent based transaction

The e-commerce application architecture consists of six layers of functionality or services: [Link] [Link] services, data or transaction management [Link] and support layers [Link] messaging, security and electronic document interchange [Link] and structured document interchange [Link] infrastructure and basic communications services

These layers cooperate to provide seamless transition between todays computing resources and those of tomorrow by transparently integrating information access and exchange within the context of the chosen application

Detailed View
Application services Customer to customer Business to business Intra organisational Order processing Payment schemes Interactive catalogs Software agents Encrypted e-mail Remote programming Structured documents Compound documents

Brokerage and data management

Interface layer

Secure messaging

Middleware services

Network infrastructure

Wireless- cellular, radio. Pc Wireline- POTS, fibre optic

Fundamentals Of E commerce

The most important thing online is the user experience. It can be argued that everything else is secondary. Websites that frustrate will not endear your brand to prospective customers. Try to create an online experience where users can easily find and digest the information they need in order to proceed to the checkout.

Solid on-site search functionality is vital. You need good-quality metadata to make it work properly. One E-consultancy study showed that half of all site searches returned no results even where products were available. Madness. Prompted search is a no-brainer (a la Google Suggest and [Link]). We published a buyer's guide to site search tools.
A Well-defined information architecture and intuitive navigation is essential. Studies have shown that most people are cognitive misers. In plain English: people dont like to think. Keep this in mind when wire framing your site.

Trust and credibility need to be reinforced, particularly in key purchase areas, and especially for new or unknown brands. This means testimonials, customer feedback, press cuttings. It also means highly visible contact details (telephone / email) and online customer support options (FAQ / help / delivery options). Prioritise the key information users look for during the purchase decision-making process. Price, features, delivery options and the buy now button all need to be placed above the fold. Minimise distractions keep the user focused on the purchase or conversion goal. This means no flashing ads above the fold, among other things. It means up-selling and cross-sellingat appropriate times, and not too early (to avoid confusing the user before theyve fully bought into the purchase decision). Yes to white space and big fonts. No to clutter.

Good copy. Copywriting is just as important online as it is offline. Be persuasive and add value where you can. Talk to the user as an individual. Think about what you would want to see, in order to proceed to the checkout. Use an active voice, not a passive one. Avoid jargon and market these. Images. Pictures might be very important to your customers, to help them evaluate products. In some sectors, images arent needed whatsoever. They are absolutely crucial in others. Optimise images for Google when you upload them. And compress them! Keep an eye on page weight slow loading times can annoy and frustrate users (broadband connections help, but everything is relative).

Service the pre-purchase consumer. The e-commerce store is often a place for research (I almost always look at Amazon recommendations when buying any kind of product). Most people research products and services online prior to starting out on their purchase journey (in a separate session).

 No

alarms and no surprises. Always let the user know what to expect, especially when theyve started to purchase. Go and see how Amazon does it. Transparency is very important (eg, 'step 2 of 4').

Highly

visible support options. This is worth mentioning again in case you missed it earlier. It means prominently-displayed telephone numbers, emails, online customer service tools, delivery tracking, and so on. This is absolutely vital, especially to first-time customers and non-savvy internet users, who may have a lingering mistrust of the internet.

Applications of E Business
Applications can be divided into two categories:

1) Internal business systems:

Customer relationship management: It is a widely implemented model for managing a companys interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processesprincipally sales activities, but also those for marketing, customer service, and technical support. Enterprise resource planning: The systems integrate internal and external management information across an entire organization, embracing finance/accounting, manufacturing, sales and service, customer relationship management, etc. ERP systems automate this activity with an integrated software application

 Employee information portals: It is also known as an enterprise

information portal (EIP) or corporate portal, is a framework for integrating information, people and processes across organizational boundaries. It provides a secure unified access point,[1] often in the form of a web-based user interface, Knowledge management: It comprises a range of strategies and practices used in an organization to identify, create, represent, distribute, and enable adoption of insights and experiences. Such insights and experiences comprise knowledge, either embodied in individuals or embedded in organizations as processes or practices. Workflow management : A workflow consists of a sequence of concatenated (connected) steps. Emphasis is on the flow paradigm, where each step follows the precedent without delay or gap and ends just before the subsequent step may begin

2) Enterprise communication and collaboration:

E-mail: It is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Voice mail: It is also known as voicemail, voice message or voice bank) is a computer based system that allows users and subscribers to exchange personal voice messages; to select and deliver voice information; and to process transactions relating to individuals, organizations, products and services, using an ordinary telephone. Discussion forums: A discussion forum is hierarchical or tree-like in structure: a forum can contain a number of subforums, each of which may have several topics. Within a forum's topic, each new discussion started is called a thread, and can be replied to by as many people as so wish.

Chat systems: Online chat may refer to any kind of communication over the Internet, that offers a real-time direct transmission of text-based messages from sender to receiver, hence the delay for visual access to the sent message shall not hamper the flow of communications in any of the directions. Data conferencing: It refers to a communication session among two or more participants sharing computer data in real time. Interaction and presentation devices such as a screen, keyboard, mouse, camera, etc. can be shared or be able to control each other computer. Collaborative work systems: Collaborative work systems are those in which conscious efforts have been made to create strategies, policies, and structures as well as to institutionalize values, behaviours, and practices that promote cooperation among different parties in an organization in order to achieve organizational goals

Applications of E Commerce
Enterprise content management (ECM): It is a formalized means of organizing and storing an organization's documents, and other content, that relate to the organization's processes. The term encompasses strategies, methods, and tools used throughout the lifecycle of the content.
Group buying: Also known as collective buying, offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase. Origins of group buying can be traced to China[citation needed] where tungu or team buying was executed to get discount prices from retailer when a large group of people were willing to buy the same item

Automated online assistant: It is a program that uses artificial intelligence to provide customer service or other assistance on a website. Such an assistant may basically consist of a dialog system, an avatar, as well an expert system to provide specific expertise to the user. Online shopping: Online or online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, e-shop, e-store, Internet shop, webshop, web-store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre.

 Online

banking: or Internet banking or E-banking) allows customers of a financial institution to conduct financial transactions on a secure website operated by the institution, which can be a retail or virtual bank, credit union or building society. It may include of any transactions related to online usage
office suite: or online productivity suite is a type of office suite offered by websites in the form of software as a service. They can be accessed online from any Internet-enabled device running any operating system.

Online

 Entertainment:

Movies on demand, Video cataloging, interactive ads, multi-user games, online discussions. services and information: Home banking, financial services, financial news. services: Home shopping, electronic catalogs, telemedicine, remote diagnostics.

Financial

Essential

Educational

and training: Interactive education, video conferencing, on-line databases.