Organization &
Behavior
HND IN BUSINESS MANAGEMENT
Sheran Dunlas
There is only one boss. The customer. And he can fire
everybody in a company from the chairman on down,
simply by spending his money somewhere else.
Task Assigned
Select
an organization in the service
industry and analyze its organizational
structure and shared values.
Contents
Dialog Axiata PLC.
What is an Organizational Structure.
Centralized Organization VS Decentralized Organization.
Structure of Dialog Fixed Line.
Advantages of their structure.
Disadvantages of their structure.
Shared Values of Dialog.
Conclusion.
Reference.
Dialog Axiata PLC
Dialog Telecom PLC operates Sri Lankas Largest and fastest
growing mobile telecommunications network Dialog GSM. The
company is also the largest listed company on the Colombo Stock
Exchange.
In addition to its core mobile telephony business, the company is
also a provider of internet services through Dialog Internet, operates
mobile satellite service and also provides satellite TV connection.
What Is an Organization Structure?
hierarchical arrangement of lines of authority, communications,
rights and duties of an organization. Organizational structure
determines how the roles, power and responsibilities are assigned,
controlled, and coordinated, and how information flows between
the different levels of management.
.
.
.
.
.
Centralized Organization VS Decentralized
Organization
Centralized
Decentralized
Advantages of Their Structure
Easy to locate faults.
Effective control.
Proper decision making.
No duplication in work.
Proper sharing of information.
Disadvantages of Their Structure
Delay in work.
No independent decision making.
No secrecy.
Disagreement in job satisfaction by the employer.
Absence may lead to break in chain.
Shared values of Dialog
Total commitment to our customers:
Being one of the largest service organizations in SL, they are
committed to providing best-in-class service to their customers. This has
won the trust of million of Sri Lankans. At Dialog the customers are their
life blood of the business.
Dynamic and Human-Centered leadership:
The company is also dedicated to nurturing the talents and skills
of its employees in order to best serve its customers. They are guided
by the principles of respect and support for human rights and nondiscrimination.
Commitment to Task and Excellence:
Dialog employs and strongly advocates a learning environment
within the organization in order to help employees excel in their
respective sectors.
Uncompromising Integrity:
They uphold the principles of honesty and truthfulness in all their
business transaction and stakeholders.
Professionalism and Accountability:
Maintain strict business ethics at every level of the organization
in order to ensure that they deliver best service to customers and to be
accountable for their actions.
Teamwork:
It is the team spirit at Dialog and the collective efforts of their
dedicated workforce was the key for their success of becoming one of
the leading companies in SL.
Respect for Concern and Care:
At Dialog no employees is discriminated based on their gender,
religion, culture or other differences. But this has become one of the
key factors that help cater each of their stakeholders.
Conclusion
Hence this being a large service organization, their structure is
suitable for them. Because they couldnt afford to make any
mistakes in the service or decision making, for they compete in a
oligopoly market as well as they are a service organization and deal
with customers directly, a simple mistake can make a huge impact.
But also due to this structure, decision making time will be a bit long
and most customers prefer fast service.
Reference:
Sustainability Report 2010 [pdf] Available at:
<http://www.dialog.lk/content/uploads/pdfs/sustainability_reports/201
0-dialog-axiata-sustainability-report-2010.pdf>[Assessed 4 Dec]
Centralization of an office organization [online] Available at:
<http://www.mbaknol.com/management-concepts/meaning-ofcentralization-and-its-advantages-and-disadvantages/>[Assessed 6
Dec]
