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Facebook Project

Facebook was launched in 2004 by Mark Zuckerberg and fellow Harvard students. It originally started as only for Harvard students but expanded to other universities. It gradually supported more school types and eventually all users. Facebook is accessed on many devices through its website or mobile apps. It held its IPO in 2012 and became the fastest company to reach $250 billion market cap in the S&P 500. As of 2016, it was the most popular social network globally based on active users. It generates most of its revenue from mobile and desktop advertisements targeted to users' interests and activities on the site.

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623 views26 pages

Facebook Project

Facebook was launched in 2004 by Mark Zuckerberg and fellow Harvard students. It originally started as only for Harvard students but expanded to other universities. It gradually supported more school types and eventually all users. Facebook is accessed on many devices through its website or mobile apps. It held its IPO in 2012 and became the fastest company to reach $250 billion market cap in the S&P 500. As of 2016, it was the most popular social network globally based on active users. It generates most of its revenue from mobile and desktop advertisements targeted to users' interests and activities on the site.

Uploaded by

Pratham
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Introduction
  • History of Facebook
  • Headquarters
  • Top Management
  • Employee Loyalty Programs
  • Youth Engagement and Statistics
  • Youth Dependency on Facebook
  • Orkut v/s Facebook
  • Revenues
  • Monetization Process
  • Benefits to Businesses
  • Appendix: Icons and Symbols

I Introduction

Facebook is an American for-profit corporation and online social


media and social networking service based in Menlo Park,
California. The Facebook website was launched on February 4,
2004, by Mark Zuckerberg, along with fellow Harvard
College students and roommates.

The founders had initially limited the website's membership to


Harvard students; however, later they expanded it to higher
education institutions in the Boston area, the Ivy League schools,
and Stanford University. Facebook gradually added support for
students at various other universities, and eventually to high
school students as well.
Facebook may be accessed by a large range
of desktops, laptops, tablet computers, and smartphones over
the Internet and mobile networks. After registering to use the
site, users can create a user profile indicating their name,
occupation, schools attended and so on.

Facebook, Inc. held its initial public offering (IPO) in February


2012.
On July 13, 2015, Facebook became the fastest company in
the Standard & Poor's 500 Index to reach a market cap of $250
billion
As of April 2016, Facebook was the most popular social
networking site in the world, based on the number of active
user accounts.
H History of
Facebook
200306: Thefacebook, Thiel investment, and name
change

20062012: public access, Microsoft alliance and rapid


growth

201213: IPO, lawsuits and one-billionth user

2013present: site developments, A4AI and 10th


anniversary
Headquarters
Entrance to
Facebook's previous
headquarters in
the Stanford
Research Park, Palo
Alto, California
Entrance to Facebook
headquarters complex
in Menlo Park,
California
Top Management

Mark Zuckerberg
Chief Executive Officer
Sheryl Sandberg
Chief Operating Officer

David Wehner
Chief Financial Officer

Mike Schroepfer
CTO
Employee Loyalty Programs

New-Parent Benefits
Vacation
Food
Health care and Insurance
Closeness to the CEO
Facebook AD Benefits
The Little things
The Work Environment
Popularity
Youth Dependency on Facebook

Minimal effort catch-up


Lets Us Share Information With Many People Simultaneously
Appeals To The Info Junkie In All Of Us
Stalking
System of Re- Inforcement
Makes Us Feel Part Of An Expansive Exciting World
I Can't Miss Out!
How Do I Really Compare To Others?
Orkut v/s Facebook

Fake Profiles
Hate groups
Legal issues
Irrelevance within Google
The Brazilian Invasion
Privacy
$ Revenues
Web Advertising

Many businesses create


ads on Facebook, and it Contributes around
gets paid to deliver the 25% of the total
ads. It publishes ads on revenues.
the screen that is
directly related to the
users by gathering their
likes and activities.
Mobile Ads
Mobile Generated
Advertisements 80% of
Company's
Ad
Revenue
Revenue Sources

Ford, HSBC, Samsung, Groupon and


American Express are the biggest brands
who invest huge amounts of money in
Facebook advertisements.
Contributes
Facebook Games >10% in total
revenues.
$17.928 billion
Thats a lot of money

1.79 Billion users


And a lot of users

$4.01 ARPU
*Average Revenue per User
Monetization Process

Open Introduce
Build a great customer interaction advertising
Base. oppurtunities tools into the
to businesses. ecosystem.
Benefits to
Businesses
Tell your Story

Engage with your customers.

Build Relationships

Social Influence

Low Cost

Users can be Interactive

Build Brand Loyalty


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