Presentation
Group members are
Fawad Akbar MBA 1
Rozeena Shaheen MBA 1
Rizwan Hadi BBA 1
Parwaiz MBA 1
Company Background & History
Pakistan Mobile Communications Limited,
better known as Mobilink GSM.
Mobilink has 28.24 million customers by March
2009.
Mobilink's Head office is located in Mobilink
House, 1 A Kohistan Road, F-8 Markaz Islamabad.
Mobilink started operations in 1994 as the first
GSM cellular Mobile service in Pakistan.
Company Background & History
Mobilink started operations in 1994 as
the first GSM cellular Mobile service in
Pakistan by MOTOROLA Inc.later it was
sold to Orascom, an Egypt-based multi-
national company.
MISSION STATEMENT
“To be the unmatchable mobile system of
communications in Pakistan this provides
the best value to its customers,
employees, business partners and
shareholders
MOBILINK'S VISION
“To be the leading telecommunication
services provider in Pakistan by offering
innovative communication solutions of
our customers while exceeding
shareholder value and employee
expectations”
MOBILINK'S VALUES
Total Customer Satisfaction
Business Excellence
Trust & Integrity
Respect for People
Corporate Social Responsibility
ORGANIZATION STRUCTURE
Total Strength of Employees:
Over all: (Total 4500)
Top Managers 75
Middle Managers 750
Line Managers 3675
ORGANIZATION STRUCTURE TOP
MANAGERS
President and CEO
Rashid Khan
Chief Information Officer
Tariq Rashid
V.P H.R, Administration & Security
Ali Raza Mehdi
ORGANIZATION STRUCTURE TOP
MANAGERS
Vice President
Marketing
Bilal Munir Sheikh
Vice President
Customer Care
Irfan Akram
Vice President & Head of
Broadband Business Division.
Mustafa Peracha
Vice President
Corporate Affairs
Agha Qasim
Product line and Categories
Mobilink offers both Pre-paid and Post-
paid services.
indigo Post-paid
Pre-paid
JAZZ
Product line and Categories
Mobilink Indigo and jazz have 15 more products given
below
1. Mobilink Indigo
2. Mobilink Jazz
3. Mobilink Black Berry
4. Mobilink PCO
5. Mobilink Wi MAX
6. Mobilink TV
7. Mobilink Game
Product line and Categories
8 Jazz Cricket SIM
9 Conference Bridge
10 PSO Cards
11 PIA Reservations
12 Stock Watch
13 Fax Mail
14 Corporate SMS
15 SMS Advertiser
VALUE ADDED SERVICES
. 1 GPRS.
1
2. 2 Mobilink Mustt Services.
3. 3 SMS Messaging.
4. 4 Power Tools.
5. 5 Chat Services.
6. 6 Dedication Services.
VALUE ADDED SERVICES
7 Power Tools.
8 Mail Services.
9 Info Services.
10 IVR Ring tones/Logos.
11 On Call Services.
12 Missed Call Alerts
PACKAGES
Pricing Strategy of Mobilink
Post-paid plans
100 Package 400 Package
Line rent Rs 100 Line rent Rs 400
Free mins 100 Free mins 400
Call <Mobilink> 1.25/min Call <Mobilink> 1.00/min
Other operators Other operators
1.50/min 1.50/min
Sms all network 0.2 Sms all network 0.75
Post-paid plans
900 Package 1500 Package
Line rent Rs 900 Line rent Rs 1500
Free mins Rs 900 Free mins Rs 1500
Free Gprs 100 MB Free Gprs 250 MB
Call <Mobilink> Call <Mobilink>
0.75/min 0.50/min
other Network other Network
1.50/min 1.25/min
Sms all network 0.75 Sms all network 0.50
Post-paid Plans
Unlimited Package Basic Premium
Line rent 5,000 6,000
Free minuts <Mobilink> 2800 2800
Other operators <Mobile>1200 1200
<Landline> 1000 1000
Free sms <Mobilink> 1000 1000
Free GPRS - Unlimited
Call <Mobilink> 0.30/min 0.30/min
Other operators 1.05/min 1.05/min
Sms all networks 0.20 0.20
International Dialing Prepaid Price Plans
Package Zone 1 Package Zone 2
Jazz Easy Rs Jazz Easy Rs
2.35/min 8.00/min
JazzOctaine Rs JazzOctaine Rs
3.00/min 8.00/min
Jazz Ladies Rs Jazz Ladies Rs
First 3.00/min First 8.00/min
Jazz Budget Rs Jazz Budget Rs
2.35/min 8.00/min
International Dialing Prepaid Price Plans
Package Zone 3 Package Zone 4
Jazz Easy Rs10.99/mi Jazz Easy Rs17.00/mi
n n
JazzOctaine Rs10.99/mi JazzOctaine Rs17.00/mi
n n
Jazz Ladies Rs10.99/mi Jazz Ladies Rs17.00/mi
First n First n
Jazz Budget Rs10.99/mi Jazz Budget Rs17.00/mi
n n
International Dialing Prepaid Price Plans
Package Zone 5
Jazz Easy Rs20.00/mi
n
JazzOctaine Rs20.00/mi
n
Jazz Ladies Rs20.00/mi
First n
Jazz Budget Rs20.00/mi
n
INDUSTRY LIFE CYCLE
MARKEITNG STRATEGIES
Product
In the maturity stage they have modified the brand JAZZ
and INDIGO.
Jazz is widely available in more than 5000+ cities, towns
and villages with service code (0300,
0301,0302,0303,0306,0307 and 0308)
Mobilink another brand INDIGO is also having good
recognition in the market.
Price
In this stage they had not as lowered down their price of
Sim and the calling charges, like their competitors
(UFONE, TELENOR, and WARID) had done. Because they
want to get more of the profit.
Promotion
In the maturity stage, the company is using different
promotional strategy to retain the exisisting
customers and to attract the competitor’s customers.
Mobilink has made the ads in which they want to
portray the image of Mobilink with the Pakistan.They
have made the ad in which NAJAM SHIRAZ sung a song
“Hum Bolain Mohabbat ki zaban”.
Place
The distribution channel of Mobilink also are..
Manufacturer Retailer
Consumer
Manufacturer Franchiser
Consumer
Manufacturer Jobber
Consumer
Mobilink Management Style
Strategic Business Department
Business Communications Department
Project Management Department
Operations & Customer Care Department
IT Department
Creativity & Content Management Department
Finance & Accounting Department
Administration & HR Department
SWOT ANALYSIS
STRENGTH WEAKNESSES
OPPORTUNITIES THREATS
Market Share
Zong 6.1%
Warid 18.8%
Mobilink 31.7%
31.7%
Telenor 21.6%
Ufone 21.5%
BCG GROWTH SHARE MATRIX
Star -(High Growth, High Market Share)
•Jazz One
Cash Cow-(Low Growth, High Market Share)
•Jazz Ladies First
•Mobilink Indigo
•Jazz Budget
Question Mark-(High Growth, Low Market Share)
•Jazz Easy
•Mobilink PCO
Dog-(Low Growth, Low Market Share)
•Jazz Octane
CORPORATE SOCIAL RESPONSIBILITY
Mobilink believe CSR to be a continuing
commitment by our company to contribute to
economic devolvement while improving the
quality of life of our workforce, their families,
the community and society at large.
THANK YOU
