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Introduction to Broadcast Communication

Broadcast communication pertains to audio and video content distributed via various platforms like television, radio, and the internet. It involves transmitting signals to distribute programs to a wide audience. There are different types of broadcasting systems, including institutional public address systems that transmit within buildings, low-powered narrowcasting to small local areas, national radio and TV with widespread coverage, satellite radio and TV covering entire regions, and internet channels for global streaming and podcasts on-demand. Excellent communication skills are important for jobs in the broadcast field.

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Juvie Gargar
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481 views14 pages

Introduction to Broadcast Communication

Broadcast communication pertains to audio and video content distributed via various platforms like television, radio, and the internet. It involves transmitting signals to distribute programs to a wide audience. There are different types of broadcasting systems, including institutional public address systems that transmit within buildings, low-powered narrowcasting to small local areas, national radio and TV with widespread coverage, satellite radio and TV covering entire regions, and internet channels for global streaming and podcasts on-demand. Excellent communication skills are important for jobs in the broadcast field.

Uploaded by

Juvie Gargar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Broadcast

Communication
Introduction to Broadcasting
 Broadcast communication is a
track within mass communication
that pertains to video and audio
content for use on a variety of
platforms.
Ex: news, music programs, talk
shows, movies and advertisements.

 Excellent speaking and writing


skills, as well as familiarity with
the working of media
organizations, are must to
compete for those highly coveted
jobs.
“BROADCAST”

Distribution of audio
and/or video signals
which transmit
programs to an
audience.
Types of communication One Static
Types of Communication Two Static
Broadcasting System
Institutional Public
Address
Low-Powered
(‘Narrowcasting”)
National radio & TV
Satellite Radio & TV
Internet Channels
• Institutional Public Address

Transmit non-
verbal messages
and music within a
school or a
hospital.
• Low-Powered (“Narrowcasting”)

Transmit signal to a
small area like
community radio
stations.
• National radio & TV

Has nationwide
coverage using
transmitter towers,
satellite systems,
and cable
distribution.
• Satellite Radio & TV

Wider areas such


as entire
continents.
• Internet Channels (Live Streaming)

Distribute text or
streamed music
worldwide.
Various audio-video
streaming host sites:
[Link],
[Link], justintv,
etc.
• Internet Channels (Podcasting)

Programs on-demand. It is
hosted by several
podcasting sites such as
[Link],
[Link], etc.
Podcast players can be
embedded in blogs and
websites and can be linked
in social networks.
Broadcast Frequencies
FREQ. BAND FREQ. RANGE APPLICATION

Long Wave Am 148.5khz-283.5khz (LF) International Service

Medium Wave Am 530khz-1710khz (MF) Commercial Service

Short Wave Band 3Mhz-30Mhz (HF) Commercial Service

TV Band I (Ch.2-6) 54Mhz-88Mhz (VHF) Commercial Service

FM Band II 88Mhz-108Mhz (VHF) Commercial Service

TV Band III (Ch. 7-13) 174Mhz-216Mhz (VHF) Commercial Service

TV Bands IV & V (Ch. 470Mhz-806Mhz (UHF) Commercial Service

14-69)
Thank you and
God Bless!

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