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Boosting SME Profitability via Social Media

This document discusses how social media marketing can help improve profitability for small and medium enterprises (SMEs) with limited budgets. It notes that SMEs face budget constraints but that the growth of internet and social media users presents new marketing opportunities. Specifically, platforms like Facebook, Twitter, blogs and YouTube allow for more cost-effective marketing. The document then examines statistics showing people's preferences to control their own content. It poses the problem of how SMEs can use social media to stay competitive and profitable by identifying potential customers and deciding on effective social media strategies.

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Ivan Widjaja
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61 views7 pages

Boosting SME Profitability via Social Media

This document discusses how social media marketing can help improve profitability for small and medium enterprises (SMEs) with limited budgets. It notes that SMEs face budget constraints but that the growth of internet and social media users presents new marketing opportunities. Specifically, platforms like Facebook, Twitter, blogs and YouTube allow for more cost-effective marketing. The document then examines statistics showing people's preferences to control their own content. It poses the problem of how SMEs can use social media to stay competitive and profitable by identifying potential customers and deciding on effective social media strategies.

Uploaded by

Ivan Widjaja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Improving Profitability For SMEs

Through Social Media Marketing


Ivan Widjaja (12665340)
Background
● Limited budget of SMEs (Donald J, et al, 1991)
● Increase in population for internet user → Larger market
(Dorine A, et al, 2010)
● The improvement of Social Network, Social Media, and Internet in
general (Asa B and Peter B, 2009)
● Facebook, Twitter, Blogs, Youtube, Websites
● Opportunity for more cost-effective marketing
Stats and Facts

People want to be in control of the content they receive:

• 86% of people skip TV commercials.

• 44% of direct mail is never opened.

• 91% of people have unsubscribed from company emails they previously opted into.

(NewsCred)
Stats and Facts (continue)
Problem
General Problem:
● How SMEs and startup businesses should utilize social media marketing to
stay competitive and make their business profitable

Specific Problem:
● Identifying potential customer on social media (blogs, facebook,etc)
Planning
How to tackle the problem?

● Make sure the “ROI” of social media marketing is good enough


● Research pertaining to the consumer behaviour
● Deciding on a group of social media platform
● Studying the consumer pattern
● For example: Instagram, Tumblr, etc
● Combining the strong points from those social media platforms
Thank You
References:

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-
68.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Smith, Tom. "The social media revolution." International journal of market research 51.4 (2009): 559-561.
Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your social media marketing. MIT Sloan Management Review, 52(1), 41-49.
Kaplan, A. M., & Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business
Horizons, 54(3), 253-263.
Andrews, D., Nonnecke, B., & Preece, J. (2003). Electronic Survey Methodology: A Case Study in Reaching Hard-to-Involve Internet Users.
International Journal of Human-computer Interaction. doi:10.1207/S15327590IJHC1602_04
Briggs, A., & Burke, P. (2005). A social history of the media: From Gutenberg to the Internet. Cambridge, UK: Polity.
Donald, W. J., Karl, O. M., & Pharr, J. (1991). Dealing with Limited Financial Resources: A Marketing Challenge for Small Business. Journal of
Small Business Management. Retrieved from
http://crawl.prod.proquest.com.s3.amazonaws.com/fpcache/4e2858e9f125b74be42a8bc3ddede5c3.pdf?AWSAccessKeyId=AKIAJF7V7KNV2K
KY2NUQ&Expires=1438098091&Signature=PWEmalE2ASWFmJiSlLox9ZIqaKs%3D

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