Top Indian Brands
•Kingfisher was launched in India in 1978
•Market share of 40%
•Flagship beers are Kingfisher Strong (containing
around 8% alcohol) and
•Kingfisher Premium (which has 4.8% alcohol).
•These economy segment beers are light tasting, easy-
drinking lagers with plenty of malt.
Haywards
The brand was launched in 1974, with the
Haywards 2000 mild beer,
Haywards 5000 was later introduced in 1978. It
has a certain after-taste,
Haywards also produces a rare super-strong
Haywards 10000.
Haywards has a market share of nearly 11%.
It's consumed mostly in Rajasthan, Punjab,
Haryana, Madhya Pradesh, and Chattisgarh.
Godfather is the flagship beer brand of Devans
Modern Breweries Limited, operates in Jammu in
1961.
The beer comes in three varieties -- Strong (7.5%
alcohol content), Lager (5% alcohol content) and
Lite (4.5% alcohol content).
Godfather beer is its long brewing cycle, which
lasts for 25 days,
This gives it body and a fresher taste.
You'll find that Godfather Lager and Lite beers are
more bitter than other lagers such as Kingfisher
Premium.
Knock Out
◦ Launched in 1984, Knock
◦ Out beer is particularly popular in the states of
Karnataka, Telangana and Maharashtra.
◦ This malt beer does pack a punch! It has a
powerful taste and aroma,
◦ Alcohol content of 8%, and good carbonation.
◦ The brand has about a 9% market share and
many loyal drinkers in South India.
Kalyani Black Label
Kalyani Black Label is one of India's oldest lagers
It has legendary status in West Bengal, where it was
launched in 1969.
The beer is named after one of United Breweries' first
breweries, in the West Bengal town of Kalyani near Kolkata.
It's popular across eastern India as well as Delhi,
It comes in both mild and strong varieties. The strong beer is
described as "a smooth, mellowed brew with an extra bite".
Its alcohol content is a generous 7.8% and it has a
surprisingly sweet aftertaste.
Royal Challenge
Royal Challenge Premium Lager was launched in
1993
It has an alcohol content of about 5%.
The beer's extended brewing cycle makes it
smooth with a rich taste.
Goa Kings Beer
This beer used to only be available in Goa until
the brewing company was purchased by Viking
Beverages in 2015.
The original King's Black Label Premium Pilsner
is a very light tasting, pale colored beer that's
known for its smoky malt aroma. ABV of 4.85%.
A strong version with 8% alcohol is now available
as well,
King's Goa Maxx, a strong lager beer, was
launched in 2018.
Bira
Bira 91 is a craft beer that's taking urban India by storm.
Introduced in 2015,
It’s a top selling premium beer in many capital city bars.
It's positioned between the mainstream Indian beer brands
and expensive imported ones.
Simba
Simba is a new craft beer brand launched in 2016
The company offers two different varieties
-- Wit (Belgian-style crisp, light-bodied, wheat beer
with hints of orange and lemongrass, at 5%
alcohol),
--Stout (dark and chocolatey but light-bodied, with
4.5% alcohol), Strong and Light.
Top International Brands
SNOW BEER
This Chinese lager beer has been consistent on
many “elite” beer brands lists in recent years. This
beverage is brewed by UK-based SABMiller and its
Chinese partner CR Snow (China Resources
Breweries, Ltd.)
Bud Light
The best-selling beer brand in the US,
Bud Light is Budweiser’s bellwether light beer.
It was introduced as Budweiser Light in 1982.
Budweiser
This is one of the major global brands,
Budweiser seems to get a great
cosmopolitan appeal and popularity,
especially in China.
First brewed in 1876, this pale lager
had been the #1 brand in the US for
much of 19th-20th century.
Corona Extra
Brewed by Grupo Modelo in Mexico,
It’s one of the most popular and top-selling
beers on a global scale.
It is usually drunk with a wedge of lime
stuck into the mouth of the bottle for that
bitter-sour extra zest.
Skol
Skol is hugely popular in Africa and
South America, especially in Brazil
Its so popular that it has come to be a
Brazilian beer brand, although its roots
lay elsewhere.
Skol was created by breweries in the
UK, Canada, Sweden and Belgium.
Heineken
Heineken is such a popular beer brand in the US,
that one may believe that it’s made in America.
But in truth, Heineken is a Dutch product (Heineken
Pilsener),
First brewed in 1873 by Gerard Adriaan Heineken
in Amsterdam, the Netherlands.
Coors Light
First manufactured by Coors Brewing
Company in 1978,
Coors Light is, of course, a light beer
possessing an alcohol by volume of
4.2%.
Miller
The fourth largest beer brand in the US,
The pale lager is manufactured by Miller
Brewing Company, and has an alcohol
content of 4.2%.
Brahama
Brahma is a part of a Brazilian culture – an icon.
Originally created by Compnhia Cervejaria Brahma,
Brahma is now acquired by leading global brewery
AB InBev as well.
Today, Brahma is the world’s fifth largest beer
producer.
Fun Facts of Beer
Beer is the third-most popular drink
on Earth, after water and tea.
Beer is by far the most popular alcoholic
drink in the world. In 2019, people
consumed nearly 50 billion gallons of beer
worldwide.
The Czech Republic consumes the most
beer per capita of any country in the world,
and China consumes the most overall.
Fun Facts of Beer
A government-funded organization in
Amsterdam, the Rainbow Group, hires alcoholics
to clean litter from city streets and pays them with
beer.
McDonald's offers beer on its menu in many
countries, including France , Germany, Portugal,
and South Korea
Aristotle (Greek Philosopher) claimed that
drinkers of wine and other intoxicants fall in
random directions, but beer drinkers always fall
on their back.
Fun Facts of Beer
Brewers began adding hops to beer in the
9th century AD. Today, nearly all beer is
brewed with hops, which adds a zesty, bitter
flavor to beer and acts as a preservative.
Oktoberfest is an annual German drinking
festival held in Munich. Running for more
than two weeks, it attracts upwards of 6
million people. Cities around the world hold
their own local Oktoberfests.
Fun Facts of Beer
The largest brewery in the world is
Anheuser-Busch InBev., maker of such
popular beers as Budweiser and Corona.
Women did the majority of beer brewing
in ancient Egypt.
The strongest beer in the world is "Snake
Venom," brewed by Scottish brewery
Brewmeister.
Fun Facts of Beer
The largest recorded glass of beer
contained just under 330 gallons
of Guinness, at the Auld Dubliner
Irish Pub is Tustin, California.
Fun Facts of Beer
The oldest continuously operating
brewery in the world is located at in
Germany. The Benedictine monks at
Weihenstephan began brewing beer in
1040 AD
The "Pizza Beer Brewery" brews a beer
that tastes like—you guessed it—pizza.
Fun Facts of Beer
You can go swimming in a pool of beer at
the Starkenberger brewery in Austria.
Drinking a "yard of ale" is a traditional
coming-of-age ceremony in Britain. The
young man must drink 3 pints without
stopping from a yard-long glass tube with
a bulb at the end.
Fun Facts of Beer
When Danish physicist Niels Bohr won
the Nobel Prize, the Carlsberg brewing
company gave him a house with a
pipeline to the brewery and free beer for
life.
