Unit 5: Qualitative Research Design and Methodology
Lesson 2
Sampling Procedure for Qualitative
research
Practical Research 1
Senior High School Applied - Academic
What is a
sample?
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● Differentiate population from
Learning sample.
Objectives ● Describe the sampling
Objectives: procedure of a study.
At the end of the ● Differentiate the non-
lesson, you should be
able to do the probability sampling
following:
techniques from one another.
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What is a sampling procedure?
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How do you select
the best sampling
procedure for your
study?
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Defining Population and Sample
Population - large collection of individuals
where sample is taken from
Sample - individuals taken from the population
to be study
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Defining Population and Sample
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Population: Senior High School
Example of
Students in Academy of ABC
Population
and Sample
Sample: 11- STEM A
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How can you differentiate sample
from a population?
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Types of Samples
1. Subjects - least participation, mostly used in
experimental studies
2. Respondents - people who are surveyed
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Types of Samples
3. Informants - experts guiding a researcher,
providing information
4. Participants - has the most participation,
mostly in observation-based studies
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Did you know?
Knowing the difference between
subjects, respondents,
informants, and research
participants is important in
choosing the sampling procedure
of your study.
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Sampling Procedure
the method used to select or choose the sample
of the study
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Probability Sampling Procedure
● Uses chance in choosing or selecting the
sample of the study
● Mostly used in quantitative studies
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Non-Probability Sampling Procedure
● Does not use chance in choosing or selecting
the sample of the study
● Mostly used in qualitative research
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Purposive Sampling
● Researcher has pre-selected criteria in
choosing the respondents.
● Mostly used in qualitative research
● A “purpose” for choosing the sample of the
study
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An investigation on consumer
decision making on the shampoo
Example of brands X, Y and Z.
Purposive
Sampling Respondents should have used or
are regularly using the shampoo
brands stated in the study.
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Convenience Sampling
Choosing a sample is based on the researcher’s
convenience.
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Perception of young professionals
Example of on using selected life insurances
Convenience
Sampling
Choose young professionals who
you already know personally.
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Quota Sampling
● Forms subgroups that contain specific
characteristics that the researcher needs.
● The researcher has the liberty to choose any
of the respondents per subgroup until quota
or desired number of respondents per
subgroup is reached.
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Perception of stay-at-home moms
one brand imaging
Example of
Quota Group the population into age
Sampling groups (e..g, 21-40 and 41-60).
Then select five from each
subgroup who can be a relative,
friend, or acquaintance.
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Did you know?
Quota sampling is the counterpart
of cluster sampling in probability
sampling method.
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Snowball Sampling
● Sample is based on recommendations of
respondents.
● Sample grows gradually like a “snowball.”
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Attitudes of HUMSS students
towards digital storytelling
Example of
Snowball
Sampling Look for one HUMSS student who
writes digital stories then ask for
recommendations on other
possible respondents.
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Tip
Snowball sampling is mostly used
in researches with samples that
are difficult to find.
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Think of the topic of your
qualitative study.
Practice
What is the appropriate sampling
procedure for your topic?
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Quick Check
1. Purposive sampling chooses its sample
based on ____________________.
2. A non-probability sampling technique,
____________________ is based on the idea of
using referrals by other respondents to
locate other members of the population.
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Quick Check
Cassandra wishes to open a pastry shop. She
conducts an interview with her neighbors.
What sampling procedure did Cassandra use?
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Wrap Up
Sample is a subset or a smaller group
taken from a larger group that is called a
population.
Sampling method is used when choosing
or selecting a sample from a particular
group or population for data collection
and analysis.
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Wrap Up
The Non-Probability Sampling Method
does not use chance or probability;
rather, it focuses on careful selection
based on specific criteria.
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Wrap Up
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Bibliography
Barratt, Helen, and Saran Shantikumar. “Methods of Sampling from a
Population.” Health Knowledge. Last modified 2018.
https://www.health knowledge.org.uk/public-health-textbook/research-metho
ds/1a-epidemiology/methods-of-sampling-population.
Blackstone, Amy. Sociological Inquiry Principles: Qualitative and Quantitative
Methods. 2012 Book Archive, 2012.
https://2012books.lardbucket. org/pdfs/sociological-inquiry-principles-qualitati
ve-and-quantitative-methods.pdf.
Creswell, John. Research Design: Qualitative, Quantitative, and Mixed Methods
Approaches. California: SAGE Publications Ltd., 2013.
Enago Academy. “The Importance of Sampling Methods in Research Design.” Last
modified July 19, 2019.
https://www.enago.com/academy/the-importance- of-sampling- methods-in-re
search-design/. 33
Bibliography
Etikan, Ilker, and Kabiru Bala. “Sampling and Sampling Methods.” Biometrics &
Biostatistics International Journal 5, no. 6 (2017): 215-217.
Kumar, Ranjit. Research Methodology: A Step-by-Step Guide for Beginners. 3rd
ed. Califonia: SAGE Publications, Ltd., 2011.
Morse, Janice M. “Subjects, Respondents, Informants, and Participants?”
Qualitative Health Research 1, no. 4 (1991): 403-406.
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