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Understanding Secondary Data in Research

This document discusses and classifies secondary data sources for qualitative research. It defines primary and secondary data, comparing their collection processes and costs. Secondary data has advantages like identifying problems and hypotheses more quickly and cheaply, but disadvantages like potential lack of relevance. Secondary data is classified as internal or external to an organization, and as ready-to-use published sources, computerized databases, or syndicated subscription services.

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jubaida khanam
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457 views9 pages

Understanding Secondary Data in Research

This document discusses and classifies secondary data sources for qualitative research. It defines primary and secondary data, comparing their collection processes and costs. Secondary data has advantages like identifying problems and hypotheses more quickly and cheaply, but disadvantages like potential lack of relevance. Secondary data is classified as internal or external to an organization, and as ready-to-use published sources, computerized databases, or syndicated subscription services.

Uploaded by

jubaida khanam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Qualitative Research : Secondary Data

Primary Vs. secondary


Advantages and Disadvantages of
Secondary Data
Classification of secondary data
Primary Versus Secondary Data
 Primary data are originated by a researcher for the
specific purpose of addressing the problem at hand.
 The collection of primary data involves all six steps of
the marketing research process.
 Obtaining primary data can be expensive and time
consuming.
 Secondary data are data that have already been
collected for purposes other than the problem at hand.
 These data can be located quickly and inexpensively.
A Comparison of Primary and Secondary Data

Primary Data Secondary Data


Collection For the problem For other problems
purpose at hand
Collection Very involved Rapid and easy
process
Collection High Relatively low
cost
Collection Long Short
time
Advantages of Secondary Data
1. Identify the problem.
2. Better define the problem.
3. Develop an approach to the problem.
4. Formulate an appropriate research design (for
example, by identifying the key variables).
5. Answer certain research questions and test some
hypotheses.
6. Interpret primary data more insightfully.
Disadvantages of Secondary Data
 Secondary data have been collected for
purposes other than the problem at hand. So,
their usefulness to the current problem may be
limited in several important ways, including:
 It is not relevant and accurate.
 It has inappropriate objectives, nature, and
methods used to the present situation.
 It is not completely current or dependable.
Classification of Secondary Data
Secondary Data

Internal Data External Data

Require further
Ready to use
Process

Computerizes Data
Published Material Syndicated Service
Base
Classification of Secondary Data
 Internal data:
 Internal data are data available within the organization
for which the research is actuality conducted.
 Ex: Sales data, Production data, Market Share Data
 External data
 Data that originate external to the organization.
 Ex: Statistical Bureau, Chamber of Commerce, Trade
Association, Export –Import etc.
Computerized Database
 Online databases
Databases, stored in computers, that require a
telecommunications network to access.
 Internet databases

Internet databases can be accessed, searched, and


analyzed on the Internet. It is also possible to
download data from the Internet and store it in the
computer or an auxiliary storage device.
 Offline databases

Databases that are available on diskette or CD-ROM.


Classification of Secondary Data
 Syndicated services(sources):
Information services offered by marketing research
organizations that provide information from a
common database to different firms that subscribe
to their services.

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