CHURROSITY
BUSINESS
PLAN
Bachelor of Science in Information
Technology
01
Executive
Summary
Executive Summary
• What is Churros?
• What is Choco Balls?
• Who are the target
market?
• Where the ingredients
will be purchased?
MISSION STATEMENT
Our mission is to make our
customers happy in our products.
OUR MAIN OBJECTIVE
Our main objectives are to maintain our
product quality, and also to achieve sales in
our business.
02
BUSINESS
OVERVIEW
LOGO
Simple
Creative
Eye-Catching
Mix of Two
Product
Business Name Business Logo
Churrosity Pulilan
Comes in word
“Churros” and
“Curiosity”. The word
“Pulilan” is derived
from the municipality
where we currently
study.
Business
Location
Located at Poblacion
Pulilan, Bulacan
Product
Our product is Churros and
Choco ball. Churros is a fried
dough from Spanish and
Portuguese cuisine, we have two
flavors Chocolate and Ube. Choco
ball is a mixture of milk and dark
chocolate crackers.
03
ORGANIZATIONAL
STRUCTURE
Organizational Structure
Manager
Mickaella Simeon
Assistant
Manager Financial Manager
John Christian Paul
Francis James Parado
Nabong
Delivery Staffs
Pastry Chef Cashier Kyle Cabral
Patrick Harry Agustin
Milette Tabequero Erickson Estenislao
Marc James Figueroa
Ray-Mart Osorio Raymart Medina
Christoper Santiago
04
SWOT
ANALYSIS
SWOT Analysis
S W
Strengths Weaknesses
Lack of time to manage
Strong employee attitudes
stuff in business
Excellent customer service
Limited supply of the
Leadership in product
products
innovation.
Limited area to deliver
SWOT
Opportunities Threats
Competitors Bogus buyer
Customer Trends Fraud
Bigger income Price Scrapping
O T
05
MARKETING
ASPECT
Product Description
Ingredients : Churros Ingredients : Churros
4 cups water 1 pack big size of Yahoo biscuits
3/4 cup margarine 1 big can of condense
4 tsp salt 1 pack of springkels
1 1/2 cup sugar 1 pack of marshmallows
4 cups All Purpose Flour
4 eggs
For dip
1 can condense milk
1/4 cup Cocoa powder
1 tbsp Ube flavoring
Target Market
Since our business is online, our
target market is anyone around
Malolos, Plaridel and Pulilan who
has access on the internet.
Opportunity
What you see is what
you get.
Market Description
• Who are the target market?
• Who are the competitors?
• What is the price of the
products?
• Where will be the product
distributed?
Marketing Sales and Strategies
• What will be used to endorse
the products?
• What are the strategies that
could help the products to be
known in a certain area?
MARKETING MIX 4P’S
The place of our business
\ Price
is only located at the
Product
After the total breakdown of
all our expenses and how
many of the can we make,
P houses of the staffs, since
our business is mainly to
be deliver at the customer
P
the product will be sell at the even though the business
price of P80. The price of the is located in our house, we
product may vary on how assure that the sanitary
many pieces the customer and health protocols are
will buy. This price is very
The business serves well performed to protect The product of our business
cheap in terms of the quality ourselves and our dear
dessert that satisfied the was promoted via social
of the product. customers.
sweet tooth of our beloved media platforms such as
customers. The product
Facebook and other leading
itself has a variety of
flavors that can be chooses media platform, since today
by customers. It also has a it is the most efficient way of
huge volume that will make advertising also due to
P
the customer satisfied.
P
pandemic.
Place
Promotion
06
FINANCIAL
PLAN
Costing
Ingredients for Choco Balls and Price
Packaging
Condense PHP 170.00
Marshmallow PHP 60.00
Plastic Gloves PHP 23.00
Sprinkles PHP 30.00
Biscuit PHP 10.00
Tupperware PHP 120.00
Costing
Ingredients for churros and Price
Packaging
Eggs PHP 24.00
Flour PHP 56.00
Sugar PHP 10.00
Salt PHP 1.00
Margarine PHP 10.00
Condense 32.00
Vanilla PHP 2.00
Ube fla. & cocoa powder PHP 2.00
Tupperware & Dip Tupperware PHP 13.00
Pricing
Types of Products Original Price Selling Price
Churros PHP 50 per tub (12pcs) PHP 80 per tub (12
pcs)
Choco Balls PHP 60 per tub (12 pcs) PHP 80 per tub (12
pcs)
Weekly Income
Types of Products Week 1 Week 2 Total
Churros PHP 400 PHP 480 PHP 880
Choco Balls PHP 860 PHP 1900 PHP 2760
Total: PHP 3,640
