HEALTH BELIEF MODEL
BY
SHEELA RAJAKUMARI .J
MSc Nursing 1st year
INTRODUCTON
• The health belief model (HBM)) is a social psychological health behavior change model
developed to Address the relationship between a person’s beliefs and behavior, explain and
predict health-related behaviors, particularly in regard to the uptake of health services.
• A stimulus, or cue to action, must also be present in order to trigger the health-promoting
behavior.
HISTORY
HBM was developed in 1950s by social psychologists Irwin M. Rosenstock, Godfrey M.
Hochbaum, S. Stephen Kegeles, and Howard Leventhal at the U.S. Public Health Service.
The health belief model helps to understand
factors influencing patient’s perception, belief,
and behavior to plan care that will most
effectively assist patients in maintaining or
restoring health and preventing illness.
THREE COMPONENTS OF HBM
1 2 3
INVOLVES AN INDIVIDUAL’S INVOLVES AN INDIVIDUAL’S LEADS TO THE LIKELIHOOD THAT A
PERCEPTION PERCEPTION OF SERIOUSNESS OF THE PERSON WOULD TAKE PART IN
OF SUSCEPTIBILITY TO AN ILLNESS ILLNESS PREVENTIVE ACTIONS
THEORITICAL CONSTRUCT
1. Perceived susceptibility subjective assessment of risk of developing a health
problems
2. Perceived severity subjective assessment of the severity of a health
problems and its potential consequences
3. Perceived benefits individual's assessment of the value or efficacy of
engaging in a health-promoting behavior to decrease risk of disease
4. Perceived barriers individual's assessment of the obstacles to behavior
change.
5.Modifying variables Individual characteristics, including demographic,
psychosocial, and structural variables, can affect perceptions (i.e., perceived
seriousness, susceptibility, benefits, and barriers) of health-related behaviors
6.Cues to actions a cue, or trigger, is necessary for prompting
engagement in health-promoting behaviors. Cues to action can be internal or
external.
7.Self-efficacy Self-efficacy refers to an individual's perception of
his or her competence to successfully perform a behavior.
CONCEPTUAL FRAME WORK OF HBM
REFERNCE
• Patricia a. Potter, anne griffin perry, fundamentals of nursing(2013), south Asian edition,
Elsevier.
• https://en.wikipedia.org/wiki/Health_belief_model
• Christina L. Jones, Jakob D. Jensen, The Health Belief Model as an Explanatory Framework in
Communication Research: Exploring Parallel, Serial, and Moderated Mediation, Published
online 2014 Jul 10,Health Commun. 2015; 30(6): 566–576.