Elements and Principles
Applied in Audio-Video Art
MAPEH 6 (ART)
EXPLORING NEW MEDIA
LEARNING OBJECTIVES:
*Discusses the elements and principles applied in
audio-video art
*Applies concepts on the use of the software
(commands, menu, etc.)
Guess the name of the following video editing app.
How many can you guess?
Guess the name of the following video editing
app.
iVideo KineMaster PicsArt Vimeo Create Magisto
Video Maker Windows Movie Maker FilmoraGo PowerDirector YouCut
AUDIO-VIDEO ART
What is Audio-Video Art?
The terms audio and video commonly refers to the time-based media storage format for sound/music
and moving pictures information. Audio-Video art is one dealing with work of art using sound and
motion pictures.
What are the elements and principles of art that are applied in the video?
Elements of art: Lines, Shape, Colors, Textures
Principles of art: Contrast and Harmony.
Taking A Video
Video recording is the process of electronically capturing
still or moving images. You do not need expensive,
sophisticated equipment to produce a good video. Even
smartphones can be used to make a good one.
Editing A Video
Free mobile video editing applications can be downloaded on your
phone allowing you to edit your videos.
You can do many things for free such as editing the raw video
footages, incorporating sounds or music, trim the scenes, adjust
light and colours, add texts and many more. You can also make
videos using your photos.
What colors mean?
In photography and video recording, the element of art and color
matter significantly because both media make use of light.
Different colors that are present in the photo or video affect the
way you see certain people and objects.
Different Lights Adjusted Brightness and Color
Mood in Color
Color is made of light. The way you see colors are a result of the way light
bounces off an object.
Red, yellow, and orange are WARM colors because they are the color of the
sun, sunlight, fire and other warm objects. These colors likewise make look
food appetizing.
Blue, green, and purple are called COOL colors because they are the colors of
the sea, ocean, sky, and fields.
Colors also have symbolism
Light and Color
You need light to see and appreciate the world around you. That principle
also applies to photographs and videos. Without enough light, the image will
surely become hazy and dark. Too much light may result to pale colors. The
principle of value can be controlled in photography and videography by
manipulating light in order to create the artist’s desired effect.
Value
This is the varying degree of light or dark in a given space. It also means the characteristics of
color determined by light, dark, or the quantity of light reflected by the color.
Examples:
Rembrandt’s paintings
By: Rembrandt Harmenszoon van Rijn
Vocabulary of Value
Chiaroscuro is the treatment of light and shade in drawing and painting.
It is a technique of representation that blends light and shade gradually to create the illusion of three-
dimensional objects in space or atmosphere.
Match the pictures with the given elements and principles of art.
A. Line b. Shape c. Color d. Texture e. Contrast f. Harmony
1. 2. 3.
4. 5. 6.
Light is very important in taking photos and videos. It affects the
appearance of colors in any objects. Use your mobile phone to take a photo
from your window and a shot inside your room. Compare the difference
between the two images. Which is more appealing? If you are going to
make your own video what genre art (scenes) would you prefer? Why?
What are the elements and principles of art applied in audio/video art?
Elements applied in audio video art are lines, shapes, colors, and textures
How do light and color affect the video?
Without enough light, the image or video will surely become hazy and dark. Too
much light may result to pale colors.
