MODELS OF COMMUNICATION
Rubi, Cj Mak A.
Cabug-os, Rommel C.
Corpus, Joas P.
What is a communication model?
A communication model serves as a visual depiction of the communication
process, conveying ideas, thoughts, or concepts through diagrams and other
means. These systematic representations aid in comprehending how
communication takes place.
8 Communication Model Types and How They Differentiate
1. Aristotle communication model
2. Berlo’s communication model
3. Lasswell’s communication model
4. Shannon andAristotle Weaver communication model
5. The Osgood-Schramm communication model
6. The Westley and MacLean communication model
7. Barnlund’s transactional communication model
8. Dance’s Helical communication model
Aristotle communication model
The Aristotle model of communication is a persuasive approach to
communication, attributed to the ancient Greek philosopher Aristotle. In this
model, the focus lies on the speaker’s ability to influence the audience and
elicit a specific response to their message.
To understand this communication model in a professional context, let’s
consider a marketing executive giving a presentation about a new product to
potential clients. The executive’s goal is to convince the clients to buy the
product and become loyal customers.
Berlo’s communication model
The Aristotelian model of communication places the speaker at its core,
emphasizing their role as the primary driver of communication.
In contrast, Berlo’s model considers the emotional dimension of the message.
Operating on the SMCR model, Berlo’s approach takes into account the Source,
Message, Channel, and Receiver to comprehend communication dynamics
more comprehensively.
Berlo’s communication model underscores the elements that influence effective
communication and identifies the different components involved in the
process.
Lasswell’s communication model
Lasswell’s model of communication, also known as the “action model,” was
proposed by Harold D. Lasswell in 1948. This communication model provides
a comprehensive framework to analyze and understand the communication
process.
Lasswell’s model is valuable for its simplicity and usefulness in analyzing
various communication scenarios in the professional world. It helps
organizations design targeted and impactful messages, select appropriate
communication channels, and evaluate the effectiveness of their
communication strategies.
Shannon and Weaver communication model
In professional contexts, the Shannon-Weaver communication model is
commonly utilized in mass communication, such as advertising, marketing,
and broadcasting. For instance, a company launches a new product and uses
television commercials to reach a broad audience. The marketing team
designs the commercial (information source) with compelling visuals and
persuasive messaging, encodes it into a digital signal (transmitter), transmits
it through television channels (communication channel), and potential
customers receive and interpret the message (receiver and destination).
The Osgood-Schramm communication model
The Osgood-Schramm model of communication is a dynamic and
interactive approach that emphasizes feedback and context in the
communication process. In the professional context, it involves a
sender (e.g., a manager) delivering a message (e.g., about a new
project) to receivers (e.g., the team).
The communication model highlights the importance of feedback,
where the receivers respond with questions or opinions, and the
significance of the context, which includes the setting and
participants’ backgrounds.
The Westley and MacLean communication model
The Westley and MacLean model of communication, also known as the
Conceptual Model of Communication, is a circular approach that highlights
the dynamic and evolving nature of communication.
It comprises five components: source (sender), encoder, message, decoder,
and receiver. This model views communication as an ongoing process with
constant feedback and adaptation.
It comprises five components: source (sender), encoder, message, decoder,
and receiver. This model views communication as an ongoing process with
constant feedback and adaptation.
Barnlund’s transactional communication model
Barnlund’s transactional model of communication is a comprehensive
and interactive approach that emphasizes the reciprocal nature of
communication. It portrays communication as a dynamic exchange of
messages where both the sender and receiver actively participate in
the process.
This model takes into account various factors like context, culture,
and individual perceptions that influence communication.
Dance’s Helical communication model
Dance’s Helical model of communication represents communication as
a spiraling and dynamic process, acknowledging the continuous
evolution of interactions over time. In a professional scenario, this
model can be illustrated by team meetings throughout a long-term
project.
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