Uniqlo
Social Media
Audit
Presented by Christobal V
UNIQLO
Background
A Japanese Casual Wear retail and Manufacturer
Global brand that operates primarily in Asia but
has locations in the US and Europe
Uniqlo is ranked as the 10th biggest clothing
brand
Map of Uniqlo’s top countries of retail
Digital
Footprint
From February 19th to the 26th UNIQLO received nearly
700K unique mentions
# of mentions increases before or during major holidays.
February 13th saw about 102k mentions while the 14 th saw
over 100k mentions
UNIQLO’s top 5 Social platforms with the most engagement
and mentions of UNIQLO
Youtube
1 160K mentions of
UNIQLO
Social Media
Twitter
2 >100k mentions of
Platforms with the
UNIQLO
most engagement
Reddit
3 >80K mentions of
UNIQLO
Tiktok
4 54K mentions of UNIQLO
Continued
Instagram
5 >50k mentions of UNIQLO
SEO Score Largest Content Paint
98% (LCP)
5.8s – How quickly the page
content loads
Ex: H&M 6.2 sec
Cummulative Layout
Shift (CLS)
SEO Analysis 0.1 – Tracks page stability
EX: H&M is 0.33
Performace
23%- speed and interactie
displays
Accessibility Similar to H&M
95%- score to track how
accessible your webpage is to
anyone with disabilities
Reach & Sentiment
60,000 new unique user per 3 63% Positive 19% Negative
weeks A ratio of 3:1
Reach Sentiment
Social Amplification
Strong – High rate of discussion
Passion – Influencers (Tim Dessaint, Miss Anti)
Webpage visits a month
67.8 M average
Bounce Rate
47.6% time spent on a page
before leaving
Webpage statistics
Pages per visit
7.6 PPV
Avg Duration of visit
3:25 Min
Map of Uniqlo’s top countries of retail
Rank and Demographics
Rank Gender Distribution
Category rank - #2 R G 55.3% Men & 44.62%
Country rank - #84
Global rank - #429
Age Distribution
A 32.2% is age 25-34
23.9% is age 18-24
Strenghts
• Market Penetration Strategy – New revenue
stream to diversify risk
• Strong Distribution Network
Weakness
• Lack of Global Adaptability
Marketing • Scaling up Supply issues
Opportunities
Strategy • Capitalize on Global diversity
Swot Analysis • Brand Image
Threats
• Competitors control most of the market
such as ZARA and H&M
Social Media Strategy
1 Specialized social media accounts
Instagram Unique accounts for different countries
Facebook
Twitter 2 Webpage Unique to each country
Unique accounts for different countries
citations
• https://app.brand24.com/panel/sources/?sid=998549539#d1=2023-01-28&d2=2023-02-27&dr=4&
va=1&cdt=days&or=s_host_traffic_visits_desc
• https://www.social-searcher.com/social-buzz/?q5=uniqlo
• https://www.similarweb.com/website/uniqlo.com/#traffic
• https://app.brand24.com/panel/infograph/sid/998549539//d1/2023-01-28/d2/2023-02-27/dr/4/va/1/
cdt/days/
• https://app.brandmentions.com/s/p/545500/uniqlo
• https://app.brand24.com/panel/results/998610173?p=1&or=0&cdt=weeks&dr=4&va=1&d1=2023-
01-28&d2=2023-02-27
• https://www.speakrj.com/audit/report/uniqlo/instagram/engagement-stats#content
• https://pagespeed.web.dev/report?url=https%3A%2F%2Fsummer-heart-0930.chufeiyun1688.workers.dev%3A443%2Fhttps%2Fwww.uniqlo.com%2Fus%2Fen%2F&for
m_factor=mobile
• https://pagespeed.web.dev/report?url=https%3A%2F%2Fsummer-heart-0930.chufeiyun1688.workers.dev%3A443%2Fhttps%2Fwww2.hm.com%2Fen_us%2Findex.htm
l
• https://iide.co/case-studies/marketing-strategy-of-uniqlo/
