What is design thinking

…and how does it help you here?

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 Introduction to Design Thinking
Definition

Design thinking means creating innovation by combining ...

Diverse people Creative space Iterative approach

+ +

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 Introduction to Design Thinking
DVF diagram

Start Desirability
here

Viability Feasibility

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design thinking
vs.
problem solving

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Introduction to Design Thinking
Design thinking vs. problem solving (1)

QUESTION

ANSWER

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Introduction to Design Thinking
Design thinking vs. problem solving (2)

QUESTION
POSSIBILITES
ANSWER

SOLUTION

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How do you get started
…actually DOING design thinking?

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 Introduction to Design Thinking
A 5-step iterative process

EMPATHIZE IDEATE

DEFINE PROTOTYPE

TEST

Problem Solution

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Introduction to Design Thinking EMPATHIZE IDEATE

3 ways to empathize DEFINE PROTOTYPE

TEST

Immerse Observe Engage

Walk in user’s See user in Let the user tell
shoes. action. his/her story.

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Introduction to Design Thinki EMPATHIZE IDEATE

Story map DEFINE PROTOTYPE

TEST

Quotes & Thoughts &

Defining Words Beliefs

Actions & Feelings &

Behaviors Emotions

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Introduction to Design Thinking EMPATHIZE IDEATE

Persona DEFINE PROTOTYPE

TEST

What is a persona? What are the persona’s characteristics?

Personas are fictional  Name
characters based on real  Background
data to represent user
Job title/role
types.
 Job responsibilities
 Main goals
 Needs
 Pain points
Why do I need a persona?
 Stakeholders
“We work with personas so our  Competencies
developers don’t develop for
themselves.”

-SAP user researcher

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Introduction to Design Thinking EMPATHIZE IDEATE

Persona template DEFINE PROTOTYPE

TEST

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 Introduction to Design Thinking EMPATHIZE IDEATE

User experience journey DEFINE PROTOTYPE

TEST

▶ Enter coffee shop ▶ Look at menu ▶ Order ▶ Wait ▶ Wait ▶ Take coffee ▶ Find seat
▶ Line up to order ▶ Make a choice…coffee ▶ Pay for coffee ▶ Receive coffee▶ Add milk & ▶ Drink coffee
…sugar

.▶ "A line again" ▶ "Should I ▶ "Yeees! I ▶ "What?! ▶ "Wow this ▶ ”No sugar, I am▶ "Finally, I
▶ "Aaaahhh I need
take ….can't wait" 5$?" took can
…coffee, now!" ▶ "Wellinstead?
….tea no a café …. forever" ….on▶a“Today
diet" is a ….
….enjoy my
….latte as usual” ….coffee"
….
…. cheat day"

▶ Coffee shop flyer▶ Menu board ▶ Barista ▶ Cashier ▶ Coffee mug ▶ Coffee mug ▶ Coffee mug
▶ Credit card ▶ Barista ▶ Milk ▶ Seat
▶ Loyalty card ▶ Sugar

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 Introduction to Design Thinking EMPATHIZE IDEATE

Point of view (POV) DEFINE PROTOTYPE

TEST

What is a POV?

User + Need + Why

Problem POV

Why create a POV?

• To help focus on the problem to solve
• To fuel brainstorming
• To be something you revisit and
reformulate as you learn by doing

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 Introduction to Design Thinking EMPATHIZE IDEATE

Brainstorming DEFINE PROTOTYPE

TEST

1 Person

Stay on Encourage Be Go for

the wild ideas visual quantity
topic

Multiple People

Defer Build on One

judgement other’s conversation
ideas at a time

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 Introduction to Design Thinking EMPATHIZE IDEATE

How to prototype DEFINE PROTOTYPE

TEST

What is prototyping? How to prototype?

Prototyping is the iterative
generation of artifacts intended to
answer questions that get you
closer to your final solution.

Why prototype?
• To ideate and problem solve
• To communicate
• To start a conversation
• To test possibilities
• To manage the solution-building
process

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 Introduction to Design Thinking EMPATHIZE IDEATE

Testing DEFINE PROTOTYPE

TEST

What is testing? How to test?

Testing is the mode in which the
low-resolution artifacts are put into
practice by placing the prototype Ideas, Feedback
in the appropriate context. Ideas,
Idea
Testing
Prototype

Why test?
• To refine prototypes and solutions
• To learn more about your user
• To refine your POV

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A lot of information
Let’s recap...

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 Introduction to Design Thinking
Recap of the process

EMPATHIZE --- Walk in your user’s shoes!

DEFINE --- Create a persona, user journey, and POV.

IDEATE --- Come up with lots of ideas to solve your POV.

PROTOTYPE --- Build a tangible prototype.

TEST --- Get feedback on your prototype from your users.

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 The Importance of Prototyping
Recap from design thinking

EMPATHIZE IDEATE

DEFINE PROTOTYPE

TEST

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 Prototyping
What is it and why is it so valuable?

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The Importance of Prototyping
Definition of prototyping

Definitions
“A prototype is an early sample, model, or
release of a product built to test a concept or
process or to act as a thing to be replicated or
learned from.” - Wikipedia

“A prototype is worth a thousand meetings.”

- Twitter

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The Importance of Prototyping
Benefit of prototyping

Why prototyping?
1. Prototypes make your designs better.
2. Prototypes facilitate communication.
3. Prototypes enable user input and usability
assessment.
4. Prototypes help assess technical feasibility
and reduce development time.

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The Importance of Prototyping
Wireframes: low fidelity prototypes

What is it?
A simple sketch of a user interface

Advantages
• Quick to create and share
• Inexpensive
• Easy to understand
• Minimally detailed
• Confirmatory

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 The Importance of Prototyping
Explore many ideas for the same problem

Option 1 Option 2 Option 3

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The Importance of Prototyping
High-fidelity mockups

What is it?

Like a wireframe, but with

more detail and color

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 The Importance of Prototyping
Interactive prototypes: combining mockups in a flow

Initial screen Time entries listed Editing a time entry Confirmation of action

© 2016 SAP SE or an SAP affiliate company. All rights reserved. Public 12

Prototype challenge
What is it?

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Prototype Challenge: Create Your Own IoT Prototype
Submission checklist

 Story
Make a case and tell your story like an elevator pitch.
 Persona
Explain the needs, goals, and pain points addressed.
 User experience journey
Map out the persona’s mindset, actions, and touchpoints.
 Point of view (POV)
Include user + need + insight/surprise.
 Mock-Up
Create a user experience mock-up via BUILD or another way.
 Peer review
Share your prototype for others to evaluate and participate.

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Prototype Challenge: Create Your Own IoT Prototype
The deliverables

Format Word file

Language English

7 pages max (design components and/or screenshots)

Length

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Prototype Challenge: Create Your Own IoT Prototype
Challenge points and selection of best submissions

Peer grade Bonus points: Bonus points: Challenge

(max 10 points) Writing good Accurate self- final points
reviews evaluation

Peers select Review by “Best of”

extraordinary submissions board of experts page created
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 Prototype Examples

• Alert automatically if patient needs help- Nurse

• Allocate facilities at students hostel- Water/Electricity, manage equipments, Usage monitoring in real
time.
• Give care to elderly family member like grand mother/father
• Fleet management monitor vehicle health, driver behaviour, location, fuel.
• New born baby monitoring system
• Manage Car Park spaces
• Selfservice checkout at retail stores
• Gardner/Farmer to track what is growing and its health in garden/farm
• Smart city
• Retail store Monitor inventory and store facilities.