Retail Store

Front
CASE STUDIES
Rockland Window Fashions

BEFORE AFTER
 Rockland Window Fashions
• Aron Lieberman, the owner of Rockland Window Fashions,
purchased a historic home in a prime neighborhood to
showcase his products, but the traffic was slow and he could
not hold the shoppers attention.
• Aron then decided to design faux window coverings, selecting
the right paint and shading – that worked.
• He created a series of custom fake window curtains to affix to
the outside of the windows with an understated banner along
the front identifying the name of the business.
• Traffic to his store increased by 50%. And this all happened
during the middle of the recession!
• Aron then put this landmark image of the house on all of his
emails and invoices - wherever and whenever he can to
 Colour as an element
• It is an atmospheric element that affects the visual
perception.
• The use of a certain colour in a retail space creates an
effect that distinguishes the retail space from the
surroundings.
• It can be utilized to remove the emotional borders
between the customer and the retail space.
• Bellizzi et al. (1983) studied the effects of colour in store
design mentioning that colours have perceptual
qualities that affect the shopper’s perception of store
and merchandise.
• Additionally, the use of colours in retail spaces serves
also in symbolic ways as some colours stand for certain
 SWAROVSKI

Side view Forum South Mall Front view

Bangalore
 SWAROVSKI
• Bilingual signage: The store uses LED signs in
Kannada and English, complying with Karnataka
Government regulations and ensuring visibility
from afar in the mall setting.
• Transparent facade: An open glass storefront
allows clear views into the shop, enhancing its
appeal to passersby.
• Centered entrance: The store's doorway is
positioned in the middle of the facade.
• Entryway design: One side of the doorway
features three display stands, each containing
illuminated showcases that present curated
pieces from the store’s trendy jewelry.
• Prominent branding: A large LED logo of the
brand occupies the other side of the entrance,
designed to capture attention.
MEENA BAZAR

Forum South Mall

Bangalore
 COMPARATIVE ANALYSIS
Point of Swarovski Meena Bazar
Comparison
1. Strength The store employs a distinctive The storefront lacks distinctive
jewelry display method, using spot features, with little innovation in
lights to accentuate select pieces. customer attraction strategies.
Abundant LED illumination in
signage and branding elements
serves to captivate potential
customers and enhance visibility
throughout the mall.
2. Weakness The store's conservative color The storefront design lacks
choices limit its visual impact, thoughtful planning, with
missing opportunities for a more haphazardly placed hanger racks
eye-catching design. at the entrance and no special
features to entice customers. This
cluttered and uninspired layout
may actually deter potential
shoppers rather than attract
 COMPARATIVE ANALYSIS
Point of Swarovski Meena Bazar
Comparison
3. Customer The store showcases its The crowded storefront, cluttered
Experience fashionable jewelry collection in with display racks, creates an
illuminated display cases, offering uninviting atmosphere that may
passersby a preview of their deter potential customers from
offerings. Inside, knowledgeable entering. The presence of only
and well-presented staff stand one staff member, coupled with
ready to engage with customers, the lack of appealing visual
demonstrating expertise in their elements, fails to generate
product line. interest or entice shoppers to
explore the store's offerings.
4. Market The brand has designed its store While aiming for simplicity, the
Performance interior with a strategic approach. store's exterior lacks distinctive
By utilizing numerous spotlights features that could draw in more
and LED lighting fixtures, coupled customers or boost footfall of
with a soft pastel blue color customers.
scheme, they've created an
atmosphere that psychologically
appeals to younger customers.
 COMPARATIVE ANALYSIS
Point of Swarovski Meena Bazar
Comparison
5. Suggestion for Enhancing the store's appeal and To showcase their collection and
Improvement customer attraction could be achieved draw more attention, the store
by diversifying the interior color could increase the use of
scheme, adding soft background music, mannequins featuring current
incorporating rotating product displays, seasonal styles. Additionally,
and installing interactive touchscreens incorporating traditional and
for product details. cultural design elements into the
storefront could create visual
interest and attract potential
customers.
6. Functioning of Swarovski faces competition from Meena Bazaar competes with brands like
Competitors brands like Tiffany & Co. and Zeiss, who Ritu Kumar and Indya, who employ effective
have embraced technological visual merchandising strategies. These
competitors use mannequins to exhibit their
advancements in their storefronts. current seasonal collections and also utilize
These competitors use digital displays digital display boards to showcase their
to showcase seasonal jewelry selections products. Furthermore, they've integrated
and highlight their latest designer cultural elements into their storefronts, such
pieces, effectively capturing customer as traditional artifacts or wallpapers, to
create a distinctive backdrop.
THANK YOU