THE MEDIA
TEAM PRESENTATION
TRƯƠNG THANH DUY
HỒ THỊ XUÂN NGỌC
HỒ VŨ MINH PHƯƠNG
NGUYỄN NGỌC TỶ
LÊ BÍCH NGUYÊN
NGUYỄN THỊ KIM CHI
3
CONTENTS • The
characteristics of • Television :
• The importance of the national Style
the national press press : Sex and Ms Nguyên
Mr Duy Scandal
Ms Phương
1 2 3 4 5 6
• The two types of • The BBC • Question
national • Television: and
newspaper Organization Suggestion
• The Ms Ngọc Mr Tỷ
characteristics of
the national press
: Politics
Ms Chi
4
The Media
» Britain's main » There is the Internet,
newspapers and main which gives people not
TV channels are both in only a further form of
long-term decline; leisure activity but also
fewer and fewer people an alternative source
are reading the former for news
or watching the latter. » Nevertheless, the main
» In the last quarter of papers and channels
the wentieth century, remain a central part
people became richer, of everyday national
so that they were able life.
to pursue alternative
forms of leisure activity.
5
The Media
The United Kingdom has British newspaper culture
one of the world’s oldest is unusual in the extent
established newspaper to which class and
industries. educational differences
are reflected in the
All the British media must
newspapers people read.
follow Advertising Codes
which ensure that
advertisements are legal,
honest and truthful, have
a sense of responsibility
for consumer and society
and respect, the principles
of fair competition.
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1.
The importance of
the national press
The importance of the 7
national press
» Newspaper publication in the country is
dominated by the national press an indication
of the comparative weakness of regional
identity in the country
» There are more than seventy local and
regional daily papers, but the total circulation
of all of them together is less than the
combined circulation of the handful of
national dailies
The importance of the 8
national press
The importance of the 9
national press
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2.
•The two types of
national
newspaper
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The Two Types of National
Newspaper
Broadshee Tabloids
ts
•Larger size, serious •Smaller size, focus on sensational
journalism, in-depth news, more images, shorter articles.
analysis.
•Examples: The Sun, New York Post
•Examples: The New York
Times, The Guardian
12
Differences and Impact
Broadsheets Tabloids
Content and Style - Focus: politics, economics, - Focus: entertainment,
Differences culture celebrities, scandals
- Style: longer articles, more text - Style: shorter articles, more
images
Audience and Readership - Educated, professional, higher - Wider, diverse, accessible
socioeconomic status content
Impact on Society - Influence public opinion and - Shape popular culture, influence
policy, trusted information through sensationalism
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The Characteristics of the National
Press: Politics
• Role of the National • Types of Coverage:Broadsheets:
Press in Politics: • In-depth analysis of political policies
- Informing the public and implications
about political events and • Interviews with politicians and experts
decisions • Investigative journalism on political
matters
- Acting as a watchdog
over government actions
• Tabloids:
- Providing a platform for • Simplified explanations of political
political debate and
events
discussion • Focus on political scandals and
controversies
• Personality-driven coverage of
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Impact and Bias
• Impact on Public • Political Bias:Broadsheets:
Opinion: • Tend to have clear editorial stances
• May endorse specific political parties
or candidates
• Shaping voters' • Broadsheet: The New York Times’
perceptions and opinions coverage of presidential elections
on political issues
• Tabloids:
• Influencing the political • Often sensationalize political news
agenda and public to attract readership
discourse • May display populist or partisan bias
• Mobilizing public opinion • Tabloid: The Sun’s portrayal of Brexit
during elections and debates
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3. The characteristics of
the national press: Sex
and Scandal
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3.1 Sensationalism and Shallowness
3.2 Commercial Orientation
3.3 Conflict Between Freedom of the
Press and Privacy
3.4 Self-Regulation and Public
Discontent
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3.1 Sensationalism and
Shallowness
• The press often prioritizes sensational stories
over serious journalism
• The Sun's "Page 3“ frequently feature scantily
clad women and shallow content
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3.2 Commercial Orientation
The desire to attract readers has pushed
even broadsheets to adopt more tabloid-
style content, incorporating "human
interest" stories.
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3.3 Conflict Between Freedom
of the Press and Privacy
Journalists frequently intrude into the lives
of both celebrities and ordinary individuals
involved in newsworthy events.
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3.4 Self-Regulation and Public
Discontent
• Complaints about privacy invasions are
handled by the Press Complaints
Commission (PCC).
• The press often prioritizes the public's
"right to know" over privacy rights.
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4. The BBC and Television:
Organization
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4.1. The BBC
» The British Broadcasting Corporation
(BBC) is a British public service
broadcaster headquartered at
Broadcasting House in London, England.
» BBC World Service radio broadcasts
began in 1932 as the Empire Service.
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» During the Second World War, it became
identified with the principles of democracy
and free speech
» Today, the World Service still broadcasts
around the globe, in English and several
other languages.
[Link]: 24
Organization
» Independent Television (ITV), which
started in 1954, gets its money from
advertisements.
» Commercial TV now allows programs to be
sponsored by companies as a form of
advertising, but these sponsors don’t
influence the programming.
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» The style and content of ITN News and
BBC News are similar.
» New technology has expanded the
number of channels available to British
households, necessitating more
discerning viewing habits.
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5.
•Televison: Style
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Introduction
» Overview of the development of television in
the UK.
» The importance of television style and
content in British culture.
Impact of ITV
» The emergence of ITV and its impact on
television.
» ITV created pressure for programs to
become popular.
» BBC responded by making its programs
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Competition among channels
» Little significant difference between BBC and main
commercial channels.
» Popular types of programs: news, documentaries,
dramas, films, light entertainment, comedies, and
sports.
» Constant competition to achieve the highest ratings
("ratings war").
» Focus on making similar types of programs but
doing them "better".
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Popular programs
» Importance of soap operas in the ratings war.
» Coronation Street and EastEnders: depicting
ordinary life, reflecting British attitudes and
tastes.
Educational and entertainment
programs
» Decrease in educational programs since the
1960s due to the popularity of soap operas
and light entertainment.
» British soaps and sitcoms often depict less
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Conclusion
» Importance of attracting audiences through
popular and accessible programs.
» Development of television style in the UK
and its influence on culture and society.
SUGGESTIONS ON
BRITISH
BROADCASTING AND
PRESS
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QUESTIONS
[Link] Dominant Force in British Broadcasting: The BBC
1. What enabled it to achieve its position, and how does it
maintain this?
2. Can you describe some of the characteristics which
give the BBC a special position in Britain and in the rest
of the world?
[Link]' Invasion of Privacy
1. It is often felt that newspapers' invasion of privacy goes
too far.
2. Legislation to control it has sometimes been drafted but
has never become law.
3. What problems are there in Britain with getting
legislation like this approved?
4. What arguments can be put forward in favour of
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• Television Ratings in Britain
• What does the television ratings chart tell you about British
viewing habits?
• Does this tell you anything about the British?
• What are the most popular television programmes in your
country?
• What does this reveal, if anything, about your nation?
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SUGGESTIONS
• Have a look at a couple of examples of each type of
national newspaper.
• Try to get hold of examples from the same day.
• If you don't already do so, listen to the BBC World
Service if you can.
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THANKS!
Any questions?
