Scribd
Upload
107 views21 pages

Display Advertising PowerPoint Presentation

Display advertising, including banner ads and rich media, allows targeting of online audiences across various devices. Effective display ads are visually appealing with clear information and specific landing pages, while success can be measured through metrics like impressions, clicks, and website sessions. The buying process involves models such as CPM and CPC, and brand safety measures are essential to ensure ads appear on appropriate sites.

Uploaded by

Lavesh Sethia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
107 views21 pages

Display Advertising PowerPoint Presentation

Display advertising, including banner ads and rich media, allows targeting of online audiences across various devices. Effective display ads are visually appealing with clear information and specific landing pages, while success can be measured through metrics like impressions, clicks, and website sessions. The buying process involves models such as CPM and CPC, and brand safety measures are essential to ensure ads appear on appropriate sites.

Uploaded by

Lavesh Sethia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Display Advertising

PRESENTED BY:-
LAVESH SETHIA
Content
•s:What is Display Advertising?

• What makes an effective


display ad?

• How to target display


advertising

• How to buy display


advertising

• How to measure your display


ad’s success
M E DI A 101
What is Display
Advertising?

M E DI A 101
Display
Advertising
Display ads, or banner ads, are a form of advertising that allows
you to target audiences online in many ways across desktop,
mobile and tablet devices

M E DI A 101
Standard Display Banner
Sizes
300x25
0
728x90
160x60
0
300x60
0
300x50
320x50

M E DI A 101
What makes an effective
display ad?

M E DI A 101
What makes an effective display
ad? Ads are often used to build awareness of a product, destination or
Display
service

Display Ads also aid in increasing search

volume Simple Design


• Use clean designs that attract the eye but
aren’t obnoxious

Clear Information
• Make it easy for users to identify your brand
as soon as they see the ad

Display Ad Landing Pages


• Make sure the landing page your ad directs
to is specific to the ad displayed
M E DI A 101
The Display
Advertising Targeting
Process

M E DI A 101
• Define your demographic
• Identify target keywords
• Zero-in on the topic
• Formulate the ideal placement
• Show ads based on interest
• Retarget based on past behavior

M E DI A 101
Types of Display
Advertising
• Banner ads
• Rich Media
• Interstitial ads
• Video ads
How to buy display
advertising

M E DI A 101
Buying
Models
• CPM: Cost per 1,000 impressions

• CPC: Cost per click

• CPL: Cost per Lead

• CPA: Cost per action/acquisition

M E DI A 101
How to buy display
advertising

• Buying Direct
• Network Buy
• Programmatic Buy

M E DI A 101
Brand Safety

M E DI A 101
Brand Safety
Measures
White listing/Black listing
• Approving/removing a list of sites you want to
advertise on

Brand Safety Tools

M E DI A 101
Benefits of Display Ads
• Visually appealing
• Diverse options
• Effective targeting
• Enables retargeting
• Analytical insights
How to measure your
display ads success

M E DI A 101
Measuring your ad’s
success
What is the objective/goal of your advertising efforts?

Common Success Metrics:

Impressions: how many times your ad is loaded on a page that is being viewed by
a user

Clicks: how many times a user clicks through the ad

Click Thru Rate (CTR) = (clicks/impressions) x 100

Website sessions: How many people are coming to my site from paid efforts?

Time on site: How long are people engaging with the content on my site?

Form requests/downloads (travel guides, itineraries): Number of form fills or


downloads on the site
M E DI A 101

You might also like