BELVEDERE in the WORLD
BELVEDERE
S.A.
Founded in 1991 by Trylinski and Rouvroy Families Listed on Paris Stock Exchange and Warsaw Stock Exchange The fastest growing spirit company in Europe
Sobieski Vodka no 3 internation vodka brand, no 6 among all spirits brands (Elit Brands List 2009)
GROUP PRESENT IN 15 COUNTRIES WITH STRONG BRANDS:
Sobieski Vodka was in 2009 the fastest growing international brand of vodka in the world more than 9% growth (Millionaires 2010)
William Peel, No 1 brand of Scotch Whisky in France, 18.1% market share (source Nielsen: July 09)
Danzka, n 4 vodka brand sold in Duty Free shops Marie Brizard, leading liqueur brand sold in more than 100 countries Pastis Berger, a brand experiencing a renaissance
GROUP over the world
BELVEDERE S.A.
Sobieski Ltd & Domain Menada Vilniaus Degtine Belvedere Ukraine Belvedere Bulgaria Belvedere Turkey Imperial Brands & its Agents Marie Brizard & subsidiaries Belvedere Brazil Vremena Goda - Russia Belvedere Slovakia
Belvedere Scandinavia & Duty Free Sobieski Trading (Shanghai)
Expected soon:
Sobieski India
GROUPs portfolio
VODKA
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- CORE BRAND
Sobieski Vodka brand conquering the world
Created in 1998 Made of THE best Polish Rye DANKOWSKI Original Polish Vodka, produced in Starogard Gdaski Different degrees & capacities proposed
37,5%; 38%; 40%; 43% vol. 4,5L; 2L; 1,5L; 1,0L; 750 ml; 700ml; 500ml; 375 ml; 350 ml; 200ml; 50ml
Available in 57 countries
SOBIESKI brand wordwides growth
2006 Present in 17 countries 2007 Present in 20 countries 2008 Present in 38 countries 2009 Present in 48 countries 2010 Present in 57 countries
KEY EXPORT MARKETS EUROPE
Estonia Latvia Denmark UK Lithuania
Germany
Poland
Ukraine
Czech Republic Slovakia France Hungary
Italy Portugal Spain
Bulgaria Turkey
KEY EXPORT MARKETS WORLD
(outside Europe)
Canada
Duty Free
USA Lebanon Dominicana Puerto Rico Guadeloupe Martinique United Arab Emirates India Nigeria Gabon China Taiwan Vietnam New Caledonia
San Salvador
Brazil Chile Paraguay Reunion
SOBIESKI Vodka sales in the World 12
10 8
mln 9L cases
6 4 2 0
SOBIESKI BRAND SALES IN I-IX 2010
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SOBIESKI Vodka Sales 1rst 15 in 2010
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markets
P o la n d USA L it h u a n ia Fran ce U k r a in e B u l g a r ia S pain I srael D u ty Free Germ any G reece L a t v ia Canada P u e r t o R ic o B r a z il
TO TA L S A LES
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SOBIESKI Vodka Sales 2nd 15 in 2010
3 3 3 3 3 3 3 3 3 3 3 3 UK I rela n d Esto n ia U ruguay U n ite d A ra b E m ira tes D enm ark M e x ico Tu rk ey P aragu ay S a n S a lv a d o r P ortu gal H ungary Th a ila n d N e th er la n d Lu x em bu rg
TO TA L S A L E S
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Highest Growth in 2010: Israel, Greece, Canada, Puerto Rico
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I-IX
SOBIESKI LTD Sales and Distribution Structure
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Production Plants
Fabryka Wodek POLMOS ACUT S.A.
Wholesalers
Own Chain of Shops
Destylarnia SOBIESKI S.A. w Starogardzie Gdaskim
SOBIESKI TRADE Sp.z o.o. in Kolaczkowo 14 local wholesalers with branches
Galerie Alkoholi 27 shops in Central Poland
Shops under the Patronage 157 shops all over Poland
PORTFOLIO
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Sobieski Vodka
Production
Made of: DANKOWSKI Rye Since: 1998 By: Destylarnia SOBIESKI S.A.
Alcohol content and capacity of bottles
37,5%; 38%; 40%; 43% vol. 4,5L; 2L; 1,5L; 1,0L; 750 ml; 700ml; 500ml; 375 ml; 350 ml; 200ml; 50ml Poland Over 55 countries
Available in:
SOBIESKI NEW packaging Since March 2010 Designed by BRUCE WILLIS
We have an honour to introduce to you
THE PERFECT CREATION
SOBIESKI VODKA - CHANGES
NEW
CLOSURE TYPE PREMIUM
NO
GUALA CLOSURE
(for Poland)
MANIFEST
SYMBOLICAL RELIEFS
REFRESHED
LOGOTYPE
NEW
FASHIONABLE LABEL
MODIFIED
EFFIGY OF THE KING SOBIESKI
Sobieski Family
Sobieski New Liqueurs since 2010 SOBIESKI Framboise-Violette
SOBIESKI GOLD Selection
SOBIESKI Peche-Piment
RTD SOBIESKI IMPRESS Range
CRANBERRY
GREEN APPLE
MANDARIN
GINGER
NEW Impress Flavours
LEMON
GREEN TEA
WATERMELON
Polonaise Polish Wdka
Production
Made of: grain since: 70 by: Polmos acut 37,5%; 40% vol. 700ml; 500ml; 200ml; Poland France Germany Great Britain
Alcohol content and capacity fo bottles
Available in:
Brand new since 2009
Zawisza Czarny
Production
Made of: grain since: march 2000 by: Destylarnia Sobieski S.A. 40% vol. 1L; 700ml; 500ml; 200ml; Poland Russia WOC
Brand new since 2009
Alcohol content and capacity fo bottles
Available in:
Starogardzka Vodka
Production
Made of: grain since: 70 by: Destylarnia Sobieski S.A. 37,5%; 40% vol. 1L; 700ml; 500ml; 200ml; 100ml Poland Austria Dennmark Ireland Canada
Alcohol content and capacity fo bottles
Available in:
Brand new since 2009
Krakowska Wdka
Production
Alcohol content and capacity fo bottles
Made of: grain since: 70 by: Polmos Krakw S.A.
Available in:
37,5%; 40% vol. 700ml; 500ml; 200ml; 100ml Poland Greece
Brand new since 2009
Old Krupnik -NEW image
Since february 2010 Old Krupnik liqueur has completely changed the image The modification of all the elements of packaging, underlining the exceptional caracter of the product. New Krupnik is now available in the capacities: 500ml and 700ml degree 38%
NEW in 2010 Krupnik Vodka
In February 2010 r. we introduced a completely new VODKA in our portfolio KRUPNIK VODKA It is a perfect mariage of the old Polish tardition and the best modern distilation technology It is obtained from grains of the highest quality and the best cristaline water Available in the capacities: 500ml and 700ml degree 40%
Wisent Vodka
Production
Made of: bison grass and grain vodka since: 90 by: Polmos acut 40% vol. 1,0l; 700ml; 500ml; 200ml Poland France Germany Austria Czech and Slovakia Luxemburg WOC
Alcohol content and capacity fo bottles
Available in:
Astoria
Production
Made of: grain since: 2008 by: Polmos acut 40 % vol. 700ml; 1,0L Bulgaria
Alcohol content and capacity fo bottles
Available in:
Balsam Pomorski
Production
Made of: immature oranges and green walnuts since: september 2004 by: Destylarnia Sobieski S.A. 38% vol. 700ml; 500ml; 200ml; 100ml Poland
Alcohol content and capacity of bottles
Available in:
Additional variants: Balsam with Mint
Brand new since 2009
Our Vodka Awards
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Sobieski Vodka Awards 2008
Drinks International 2008
Sobieski Vodka Awards 2007
Gold Medal from Beverage Tasting Institute
Award from french prestigous magazine La revue du vin de France
DANZKA Vodka Awards 2008
Drinks International
Millionaires Club 2007
Sobieski Vodka The fastest growing brand in the world!!!
SOBIESKI sales in USA
source IWSR
Sobieski the fastest growing Vodka in USA in 2008 410%!!!
The IWSR 2009 Elite Brands List
Sobieski vodka is a new entry at 2.7m cases!!!
SOBIESKI Ltd. Head office: 1, Bellottiego Street, Warsaw Trade office: 110/114, Krakowska Avenue, Warsaw Tel.: +48 22 868 37 98 / +48 22 868 47 28 Fax.: +48 22 868 57 22
E-mail: dzial_exportu@[Link]
