2012
1 2 3 4 5
Asia University College of Management Department of Business Administration
Quantitative Research Method Structural Equation Modeling
Instructor : Professor Massoud Moslehpour
Structural Equation Modeling (SEM)
Chapter 14 Pages: 247-260 Vogt, W. P. (2007). Quantitative Reserah Methods for Professionals. Boston, MA: Pearson.
Structural Equation Modeling (SEM)
SCENE
1. What is a model, and how can one be built? 2. How is factor analysis incorporated into the model? 3. How are the results of a full meauserement and structural model? 4. How can what has been learned be used to interpret actual research results ? 5. How is SEM used in causel inference? Objective of this presentation We will be able to develop a research model and test our hypotheses through Structural Equation Modeling.
Structural Equation Modeling
Keywords
Causal modeling Model Testing Confirmatory factor analysis (CFA) Path analysis Structure Structural Model Measurement model Path coefficients
Latent Variables Measured variables Factor loadings Corelation matrix Covariance matrix Maximum likelihood estimation (MLE) Goodness of fit Endogenous construtcs (Dependent) Exogenous constructs (Independent)
Structural Equation Modeling
What is Structural Equation Modeling (SEM) ?
SEM is a regression analysis for measuring the relations among variables SEM provides analysis of
Confirmatory Factor Analysis Structural Model
Structural Equation Modeling
1. What is a model, and how can one be built?
A model is a representation of a theory. Theory is a systematic set of relationships.
Structural Equation Modeling
2. How is factor analysis incorporated into the model?
Structural Equation Modeling
3. How are the results of a full meauserement and structural model?
Structural Equation Modeling
4. How can what has been learned be used to interpret actual research results ?
Structural Equation Modeling
5. How is SEM used in causel inference?
Structural Equation Modeling
LETS DO TOGETHER TO SEE A REAL EXAMPLE... Generally, master thesis consists of 5 chapters Chapter I: Introduction Chapter II: Literature Review Chapter III: Research Methodology Chapter IV: Result Chapter V: Discussion and Conclusions
Structural Equation Modeling
1. Choosing a study topic... Explorotary or ? We can find the topic in Journal papers (generally, inside of future study directions or e.g., conclusions, or limitations) Asia University, Library website for example: [Link] or [Link] 2. We need to determine objective... 3. We need to develope hypotheses... (e.g., literature review) 4. Methodology... (quantitative, qualitatitve) if quantitative which method e.g. SEM? 5. Interpration of the result for conclsions and implications...
Structural Equation Modeling
For example, 1. We chosed a topic which we really like. We are doing a study on tourism destination brand equity. 2. Our objective is to provide a new tourism destination brand equity conceptual model in marketing literature. 3. We have already reviewed the literature and developed our hypotheses. 4. We have 5 constructs (e.g., variables or called latent variables in SEM). 5. We have found that SEM is the best way and provide us powerful analysis technique. Because SEM provides us to see the relationship of all 5 constructs.
Structural Equation Modeling
We will be conducting confirmatory factor analysis (CFA) and structural model... CFA is to see measurement variables are systematic and logical ? Structural model is to see set of one or more dependence relationships linking the hypothesized models constructs... LETS DO IT... together
Structural Equation Modeling
Software Program ?
AMOS, LISREL
THANK YOU VERY MUCH!!!
A person who never made a mistake never tried anything new.
Albert Einstein Retrieved from [Link]
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.
Albrt Einstein Retrieved from [Link]
References
Vogt, W. P. (2007). Quantitative Reserah Methods for Professionals. Boston, MA: Pearson.
