Great Indian Festival: Amazon gives Prime users a boost with early deals, 60% discount on white goods

Just as its closest rival in the e-commerce space began firing its sale shots today, Amazon India is loading up its cannon with a sale exclusively for its Prime customers.

Starting at noon today, Amazon's Prime members get exclusive deals, discounts and cashbacks on a range of products across brands and categories.

Prime users will get a 12-hour window over other customers who can access the offers only on September 21 when the sale officially launches.

Mobiles & laptops
While Flipkart is yet to start its festive sale on mobile devices, Amazon is offering up to 40% off on phones from brands including OnePlus, Apple, Xiaomi, Samsung, Motorola and more.

Some of the top offers include OnePlus 3T for less than Rs 25000, nearly 30% off on Micromax Canvas Infinity and over 30% off on Sony Xperia phones. The platform is also offering Mi Max 2 (32 GB) at an introductory price of Rs 12999 exclusively for its Prime members. Additionally, there would be a flash sale for Redmi 4 and Redmi 4A at 2 pm and 6 pm today, respectively.

There are some great deals on laptops as well, with over 20% off across a range of brands including Lenovo and HP.

Lenovo's IdeaPad 14-inch laptop is now available at Rs 35,990, whereas HP's 15.6-inch Laptop is on sale for under Rs 20,000. There are interesting deals on Dell and Asus laptops as well.

Electronics & large appliances
With reports suggesting that Amazon has been roping in big electronic companies and retail chains to cut delivery time, it is no wonder that the platform is offering up to 60% discount on white goods. This includes minimum 20% and 25% off on refrigerators and washing machines, respectively and up to 40% on televisions.

Some interesting deals on Amazon "biggest home electronics sale" include fully-automatic top loading washing machine from Haier at less than Rs 10000, nearly 25% off on LG's direct-cool single door refrigerator and Voltas split AC for just Rs 26,990 - down from Rs 46,290.

Like Flipkart, Amazon is also offering good deals on televisions from brands like Samsung, Sony, Panasonic as well as LG.

Top deals in this category include over 40% off on Panasonic 43-inch Full HD TV, Sony 32-inch Bravia LED TV under Rs 23000 and LG 43-inch Full HD LED Smart TV for a little over Rs 40,990.

Other offers include Jio 4G portable data and voice device at under Rs 1000 - down from Rs 2329, nearly 20% off on the recently launched HP Sprocket Z3Z92A Photo Printer, up to 40% off on wearable devices, and power banks and storage devices for half its MRP.

Fashion
With Flipkart leading the fray under fashion on the back of its strategic acquisitions, Amazon India looks to catch up with some exciting offers. With up to 70% off on clothing, shoes and accessories across brands like Pantaloons, UCB, Adidas and Puma - to name a few - it seems to be challenging its rival on its own turf.

Some interesting deals include 65% discount on UCB and Puma footwear, over 60% on Caprese handbags and nearly 50% off on bags from Wildcraft. Users can also avail up to 60% off on products from Amazon Basics, including laptop backpacks and sleeves, tablet bags and headphones, among others.

Join Amazon Prime to get this deal
Book lovers are in for a surprise with Amazon offering a cashback of Rs 400 on joining its Kindle Unlimited plan for a 12 month period. The sale will also see daily deals on e-books with up to 90% off on handpicked ones every day.

Other special offers for Prime usrs include a chance to win a Fire TV Stick. All they need to do is watch five movies or TV episodes on the platform's video streaming service.

Customers will get 10% additional cashback for using HDFC card users. Users of Amazon Pay will also get a cashback of 10% up to Rs 500. Additionally, 10 lucky app customers also stand a chance to win 1 year of free travel from Yatra during Amazon's Great Indian Festival.

Amazon Prime is a membership program that offers benefits like free and fast delivery on certain items, unlimited video streaming and early access to deals. These deals will be valid on limited quantities, until stocks last.

Amazon's Great Indian Festival will be open tomorrow for all customers, who will be able to get great deals and discounts on a range of products till September 24.