Vous vous sentez coincé dans les débats sur le design ? Découvrez comment vous pouvez combler le fossé et unifier votre équipe.
The answer is really simple - user testing. If you're relying on just your own team to make decisions on design and functionality you're taking a huge risk. Working in the business will give you a distorted perspective compared to your user. If you're making any major decisions you need to gain real user feedback, then A/B before you put anything live.
Senior Product Manager | Customer Journey Management | Customer Experience & Marketing
I am big advocate of CJM, not as the silver bullet that will fix all corporate issues, but as a great tool to really help us walk on the customers' shoes. I recommended to start by aligning everyone around the customer’s perspective using customer journey mapping (CJM). This helps the team understand how customers interact with the site and where their pain points and opportunities lie. It grounds discussions in the customer rather than personal preferences. CJM is only the beginning, so next I would hold design thinking sessions to brainstorm solutions. These sessions foster creativity and collaboration, ensuring everyone’s ideas are heard. I have seen impactful collaboration by taking this approach. Hope it works for you too.
1. Define Clear Objectives and Goals: Align on vision: Ensure that everyone on the team understands the overall goals and objectives of the website. Prioritize features: Establish a clear hierarchy of importance for different features and functionalities. 2. Encourage Open Communication: Create a safe space: Foster an environment where team members feel comfortable expressing their ideas and opinions without fear of judgment. Active listening: Encourage active listening and respectful dialogue among team members. Use visual aids: Utilize wireframes, mockups, or prototypes to visualize different design concepts and facilitate discussion.
To unite your team divided on website design and functionality, start by organizing a collaborative brainstorming session. Encourage everyone to share their ideas and concerns, using sticky notes for visual feedback on a whiteboard. For example, let designers explain the creative vision while developers highlight technical limitations. Find common ground by discussing how each perspective can enhance user experience. By fostering open dialogue and emphasizing teamwork, you can create a cohesive strategy that satisfies both design and functionality goals.
First, align the team on clear objectives like user experience and brand consistency to set a common goal. Then, open the floor for everyone to present their ideas, backed by data or feedback, so different perspectives are understood rather than dismissed. This creates a collaborative space where people feel heard. The key is finding the overlap between ideas—those shared elements that align with the brand and user needs. Focusing on these commonalities allows for a balanced solution that reflects the team's collective input, ensuring everyone stays invested and unified as the project moves forward.
Website Design and functionality should always go hand-in-hand. Here's how you can make sure everyone is on the same page 1. Set clear project objectives and KPIs 2. Conduct a collaborative brainstorming session where open communication and feedback is encouraged 3. Actively listen and map down all points strategically 4. Check back with teams even after the project to ensure teamwork and foster collaboration.
Navigating team disagreements on website design and functionality can be challenging, but it’s essential for creating a cohesive vision. Start by facilitating open discussions where everyone can voice their opinions and concerns. In my experience, using visual aids, like wireframes or mood boards, helps clarify ideas and align perspectives. Encourage collaboration by assigning team members to mixed groups for brainstorming sessions, focusing on both aesthetics and user experience. Lastly, gather user feedback on proposed designs to ensure the final product meets audience needs and reflects a collective vision.
Bring in user testing and user feedback. Use this information from existing and target members of your ICP (ideal customer profile) to guide your decision-making and bring everyone together around a shared mission. Design and functionality need to work together to deliver great experiences for the end-users and the businesses that they are supporting.
Para unificar a tu equipo ante diferencias en diseño y funcionalidad, facilita un espacio de diálogo donde todos puedan expresar sus perspectivas de manera constructiva. Fomenta un enfoque colaborativo centrado en los objetivos del usuario final, recordando que la experiencia del cliente debe guiar las decisiones. Considera realizar sesiones de brainstorming o dinámicas donde se exploren soluciones híbridas que integren lo mejor de ambos enfoques. Además, utiliza datos y métricas para fundamentar las decisiones, minimizando subjetividades. Finalmente, busca consensos basados en el valor agregado que cada idea aporta al proyecto, manteniendo la visión general clara y alineada a las metas del negocio.