Update release script with publish option

[lresende]

Developer's Certificate of Origin 1.1

   By making a contribution to this project, I certify that:

   (a) The contribution was created in whole or in part by me and I
       have the right to submit it under the Apache License 2.0; or

   (b) The contribution is based upon previous work that, to the best
       of my knowledge, is covered under an appropriate open source
       license and I have the right under that license to submit that
       work with modifications, whether created in whole or in part
       by me, under the same open source license (unless I am
       permitted to submit under a different license), as indicated
       in the file; or

   (c) The contribution was provided directly to me by some other
       person who certified (a), (b) or (c) and I have not modified
       it.

   (d) I understand and agree that this project and the contribution
       are public and that a record of the contribution (including all
       personal information I submit with it, including my sign-off) is
       maintained indefinitely and may be redistributed consistent with
       this project or the open source license(s) involved.

[elyra-bot]

Thanks for making a pull request to Elyra!

To try out this branch on binder, follow this link:

[lresende]

BTW, the script was used to create/publish Elyra 1.5.0.

[ptitzler]

Documentation for the script would be great if you want to enable other people to go through the process 😄

[lresende]

@ptitzler it is documented.

[lresende]

Merging as this is just a cherry-pick from x1.x branch