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You heard us talk about community. Knowing how to build and manage one matters more and more. It can be intimidating, especially at first. That’s why we have a surprise for you 🎁 Our friends from We For Real will host a masterclass on data-driven community building. You’ll get: 🔍 Data-powered community building → Turn data into action for a thriving community 🛠 Actionable insights & tools → Learn to collect, analyze, and leverage the community data 📈 Sustainable growth → Grow your community strategically and boost engagement Use code 𝐩𝐫𝐨𝐦𝐨𝐜𝐫𝐚𝐭𝟐𝟎 for a whopping 20% discount! Purchase your spot right here 👉 https://lnkd.in/dwEM54D7 🗓 November 25 & 26 | 🕘 9:30 - 13:30 | 📍Online #WeForReal #CommunityBuilding #Masterclass

LinkedIn Ads Secret Sauce: Professional Intent This is the second ingredient that makes LinkedIn Ads so effective. It’s subtle but critical—and it’s what sets LinkedIn apart from other platforms. It’s all about intent. Think about it this way: 💡 Instagram users want inspiration 🎭 TikTok users seek entertainment 💬 Facebook users connect with friends and family 📈 LinkedIn users aim to grow as professionals Different platforms attract different intentions, shaping how users react to content. That’s why a user will respond better to an ad for marketing services on LinkedIn rather than on Facebook or Instagram. Similarly, TikTok is the perfect place for funny cat videos—but LinkedIn? Not so much. While other platforms may deliver results, LinkedIn Ads is the go-to B2B platform where you’ll find your audience with the right mindset. Read the Complete Guide to LinkedIn Ads Acquisition Metrics here: https://lnkd.in/ddJgmdCA #LinkedIn #Ads #ProfessionalIntent #LinkedInAds #Growth #Promocrat

LinkedIn Ads Secret Sauce: Audience Targeting “But doesn’t every social media platform offer audience targeting?” Yes, but when it comes to B2B, nothing beats LinkedIn's precision. Users don’t have to add much information to enjoy social media platforms such as Facebook, Instagram, or TikTok. And that’s what makes LinkedIn different. Whether a user is on LinkedIn to get a job, connect with like-minded professionals, hire, sell, buy, etc. it’s important that their profile accurately depicts their professional experience. A well-rounded, detailed, up-to-date profile will increase a user’s chances of succeeding in their individual LinkedIn objectives. For advertisers, this means precise targeting options in their campaigns. Targeting criteria include (but are not limited to): job title, seniority, years of experience, years in role, company headcount, company growth rate, industry, company type, skills, professional interests, and much, much more. With the right ad and precise targeting, success is within reach! Read the Complete Guide to LinkedIn Ads Acquisition Metrics here: https://lnkd.in/ddJgmdCA #LinkedIn #Ads #LinkedInAds #Targeting #Growth #Promocrat

“𝘞𝘩𝘦𝘯 𝘐 𝘧𝘪𝘳𝘴𝘵 𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘥 𝘪𝘯𝘵𝘰 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘢 𝘥𝘦𝘤𝘢𝘥𝘦 𝘢𝘨𝘰, 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘈𝘥𝘴 𝘸𝘢𝘴 𝘯𝘦𝘸 𝘵𝘦𝘳𝘳𝘪𝘵𝘰𝘳𝘺 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘧𝘰𝘳 𝘮𝘦, 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘧𝘰𝘳 𝘮𝘺 𝘱𝘦𝘦𝘳𝘴. 𝘞𝘩𝘦𝘯 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘮𝘶𝘭𝘵𝘪-𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘢𝘥 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘧𝘰𝘳 𝘉2𝘉 𝘤𝘭𝘪𝘦𝘯𝘵𝘴, 𝘸𝘦 𝘸𝘰𝘶𝘭𝘥 𝘢𝘭𝘸𝘢𝘺𝘴 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘈𝘥𝘴, 𝘣𝘶𝘵 𝘢𝘭𝘸𝘢𝘺𝘴 𝘸𝘪𝘵𝘩 𝘤𝘢𝘶𝘵𝘪𝘰𝘯: ‘𝘞𝘦 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘤𝘢𝘳𝘦𝘧𝘶𝘭, 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯 𝘨𝘦𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦. 𝘛𝘩𝘦𝘳𝘦’𝘴 𝘢 𝘮𝘪𝘯𝘪𝘮𝘶𝘮 𝘣𝘪𝘥 𝘰𝘧 2$ 𝘱𝘦𝘳 𝘤𝘭𝘪𝘤𝘬 𝘢𝘯𝘥 𝘵𝘩𝘢𝘵’𝘴 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵𝘭𝘺 𝘮𝘰𝘳𝘦 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘵𝘩𝘢𝘯 𝘰𝘶𝘳 𝘰𝘵𝘩𝘦𝘳 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴.’ ” — Alex Gavril ▲, our CEO & Co-Founder While that still rings true today, things have changed (for the better). LinkedIn has grown from 300 million users to over 1 billion in 2024. More users mean more connections, more content, and more opportunities. As a result, LinkedIn has become the go-to B2B platform. With its larger audience and LinkedIn Ads’ ‘secret sauce,’ it’s a channel you simply can’t afford to leave out of your media plan. What’s the secret sauce, you ask? It’s made out of two ingredients: 1️⃣ Audience Targeting 2️⃣ Professional Intent These two ingredients allow any B2B marketer to target their audience down to a T. In fact, they might be the sole reason LinkedIn Ads are so efficient, even if they’re costly. Stay tuned for the ingredients’ breakdown in the next posts! #LinkedIn #Ads #LinkedInAds #Growth #Promocrat

1 billion users. One platform B2B marketers can't ignore. Find out why LinkedIn should be a cornerstone of your strategy and get our detailed guide to LinkedIn Ads metrics! 👀 https://lnkd.in/ddJgmdCA #LinkedIn #B2BMarketing #LinkedInAds #SocialMedia #Growth #AdMetrics #B2BLeadGen #LinkedInTips

Growth marketing benefits for businesses: 1. Higher ROI There are always high-tempo experiments going on. Their results show which channels & tactics work and which don’t. After drawing conclusions, the budget is spent on the channels and tactics that work, thus providing a better ROI. Another way to put it is that growth marketing is cost-effective. 2. Full Funnel Optimization Instead of focusing only on awareness and client acquisition, growth marketing optimizes each stage of the customer’s journey: Awareness-Acquisition-Activation-Revenue-Retention-Referral, or, for short, AAARRR. 3. Satisfied Customers Not only do growth marketers optimize each funnel stage, but they also come up with quality-of-life improvements for customers. In turn, the customers become more engaged, loyal to the brand, and ultimately advocate for it. 4. Agility and Flexibility The market is ever-evolving and changing rapidly. Growth marketing counteracts this phenomenon due to its adaptive and iterative approach, enabling businesses to quickly pivot and adjust strategies. What other growth marketing benefits have you seen in your business? #Growth #Marketing #Benefits #Experimentation

Is launching on Product Hunt worth it? PH has been the go-to platform for early stage products that wanted traction in the tech world. Is it still the case? In our opinion, yes. While there’s plenty of online noise about PH’s relevancy for a startup, it’s still one of the best platforms for launching your product. Now, not every product is fit for Product Hunt. For example, if you designed a game, it might not be your best place to launch. But having a proper product and a proper launch strategy can change your growth trajectory. If you’re unsure about Product Hunt or how to launch properly (and get actual results), shoot us a message! #ProductHunt #ProductHuntLaunch #PHLaunch #ProductHuntCommunity #PHBestPractices

Are the top spots on Product Hunt shiny, easy to understand products? Can your product get #1, even if it’s niche and complex? Find our answer in the video! Don’t forget to watch the whole webinar on Product Hunt’s best practices here ⬇️ https://lnkd.in/dDjy_6Pn #ProductHunt #ProductHuntLaunch #PHLaunch #ProductHuntCommunity #PHBestPractices

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Build a community to maximize your product’s potential. Got a product or want to develop one? Start working on the community! You should do it especially if you chose the product-led growth approach. A community is more than just a group; it’s an interactive space where members share ideas and experiences. You might think community-building is a luxury and should be done later in the product development stage. We tell you to do otherwise—start building a community right now, even if you don’t have a product yet. Here’s why: 🤝 Improved Customer Engagement That’s a given. Most products have one-way communication: the brand talks and the audience listens. On the other hand, communities allow for open communication: the brand talks, and the members talk back AND to each other, which greatly improves engagement. ⚙️ Accelerated Product Development That’s weird. How can a community accelerate product development? Think of it like market research running itself for you: members can quickly share their thoughts and opinions on any update, new feature, or changes, thus accelerating product development and Product Market Fit. 🌟 Increased Transparency This goes both ways: you and the members will be more transparent. The result? Trust—the key to successful relationships. In today’s SaaS landscape, trust is one of the main factors that can turn cold leads into loyal customers. Tip: use the build-in-public strategy (BIP), aka share the steps and processes of building your product, to increase transparency. 😄 Increased Customer Satisfaction Open communication, transparency, and a faster-developing, better-tailored product result in satisfied customers. Sprinkle regular updates and valuable content in your community to take customers to cloud nine. 💰 Decreased Customer Support Costs Your customers won’t need to call a number or submit a form if they have a problem or need directions. They can do it right in the community channel, so you’ll save money on customer support personnel. You can save time as well by using AI tools that write tailored automated responses. Have we convinced you to start building a community? If not, what’s the main concern holding you back? #Product #Community #SaaS #Growth