About YouTube Creator Demographics

Sharing Creator Demographics is voluntary for creators & artists in the US, UK, Brazil, India, Japan, and Germany.

You can find Creator Demographics in the settings section of the YouTube Studio desktop or mobile app.

We want to ensure YouTube is inclusive and works for everyone. Today, the evaluation process of our systems is limited because we don’t have identity information about the channels on YouTube. We don’t have a way to evaluate, at scale, how our products and policies are working for channels of creator and artist communities of a particular demographic or identity.

Note: We know that identity is personal; sharing this information is optional. This setting gives us identity data that we don't otherwise know about creators’ and artists’ channels on YouTube. Your survey response info will be stored with your YouTube channel and will not be used by other Google products. The info you give will not be used to impact an individual video’s or channel's performance in YouTube's systems.

How we use Creator Demographics data

We use the data collected to evaluate how YouTube works for the channels of creators and artists who represent different communities. We use the data that you share to:

  • Examine how our algorithms and systems treat content from various communities.
  • Understand how various communities are growing on YouTube.
  • Identify potential patterns of abuse, including harassment and hate.
  • Improve our current programs, campaigns, and offerings.

If we find issues in our systems that impact specific communities, we’re committed to fix them. We’ll continue to share our progress on these ongoing efforts with you.

If you choose to share your info in Creator Demographics, Google LLC will keep your info in accordance with the Google Privacy Policy. The info you share is stored with your YouTube channel and will not be used by other Google products. It will not be made public without your consent or used for advertising purposes.

Here are more details on how we use the data you share:

Edit or delete your response info

You can edit the info you share once within a 45-day period. The next possible date that you can try again to send info will show in Studio. It’s always possible to delete your responses entirely.

Note: If you choose to edit or delete this info, it won’t affect the performance of your content on YouTube.

Edit Creator Demographics responses in YouTube Studio:

  1. Sign in to YouTube Studio.
  2. On the left-hand side, click Settings.
  3. Select Creator Demographics.
  4. Select EDIT SURVEY.
  5. Edit your responses.
  6. Select SUBMIT.

Edit Creator Demographics responses in the YouTube Studio app:

  1. Open the YouTube Studio app .
  2. Tap your profile picture .
  3. Tap Settings in the menu.
  4. Under Channel, tap Creator Demographics.
  5. Select EDIT SURVEY.
  6. Edit your responses.
  7. Select SUBMIT.

Delete Creator Demographics responses in YouTube Studio:

  1. Sign in to YouTube Studio.
  2. On the left-hand side, click Settings.
  3. Select Creator Demographics.
  4. Select DELETE DATA.
  5. Select DELETE when the confirmation window pops up.

Delete Creator Demographics responses in the YouTube Studio app:

  1. Open the YouTube Studio app .
  2. Tap your profile picture .
  3. Tap Settings in the menu.
  4. Under Channel, tap Creator Demographics.
  5. Select DELETE DATA.
  6. Select DELETE when the confirmation window pops up.

Download Creator Demographics responses:

To download your Creator demographics data, follow these instructions. If you want to download data for your YouTube channel or channels, you must sign in with your personal Google Account, not a Brand Account.

Learn more about Creator Demographics

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