Noida man turns cigarette butts into teddy bears in viral video, sparking mixed reactions | Watch

A Noida man’s unique approach to combating pollution has sparked a mix of admiration and concern. In a viral video, Naman Gupta claims to recycle burnt cigarette butts into upscale teddy bears, transforming environmental waste into plush toys. Gupta, along with his brother, co-founded Code Effort Private Limited, a company dedicated to processing and upcycling cigarette litter into safe materials.
While some applaud this eco-friendly innovation, others express scepticism about the safety of the toys, questioning whether the toxic elements from the cigarette butts are adequately removed. The video has ignited debates on both sustainability and safety.
A video showcasing a Noida man's unconventional approach to tackling pollution has garnered widespread attention. In the video, he claims to recycle burnt cigarette butts into high-end teddy bears. While some viewers have lauded his innovation, others have raised concerns about the safety of the toys.
The image accompanying the post shows teddy bears that the man, Naman Gupta from Noida, claims are crafted from recycled cigarette butts. (Instagram/@60secdocs). The video, shared by the Instagram page 60 Second Docs, features Gupta explaining how he and his brother, co-founders of Code Effort Private Limited, recycle cigarette butt litter. The company uses a process that scans for toxic metals, treats the product, and transforms it into a safe material that can be used to fill plush toys. In the viral video, Gupta gives a brief overview of how the cigarette butts are processed and repurposed.

Some viewers have praised Gupta’s eco-friendly initiative. One user commented, “He literally said they are certified as safe, he’s doing something wonderful. Stop trying to find a fault.” Another added, “I can’t believe the sarcasm from people who do nothing to help, yet criticise those who are trying.”
However, others have expressed reservations. A viewer voiced concern, stating, “I support this 100%, but I’m worried about how they make the fibre safe and what happens to the toxic substances they remove.”
A few sceptics worry that the chemicals in the cigarette butts might not be fully eliminated, which could pose a risk to children. One comment read, “This is a wonderful cause, but there’s no way these fibres are completely stripped of chemicals and safe for children. It’s well-intended but could be dangerous.”

According to their official website, Code Effort is dedicated to recycling cigarette butts in an environmentally responsible manner. Their approach follows a 3P model—procure, process, and produce—to ensure sustainability and conservation.
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