Shah Rukh Khan and Aryan Khan’s whisky named the ‘World's Best Scotch Whisky’

D’YAVOL, Scotch whisky, backed by Shah Rukh Khan and Aryan Khan, has been awarded the ‘Best Overall Scotch’ as well as the 'Best Of Class’ Blended Malt Scotch Whisky at the 2024 New York World Spirits Competition (NYWSC) for its flagship whisky, INCEPTION.
The New York World Spirits Competition, part of The Tasting Alliance, was judged by a diverse panel of industry experts and it recognised exceptional quality and craftsmanship across the spirits spectrum – from legacy brands to emerging craft producers.

Shah Rukh Khan, Co-founder, D’YAVOL, said, “INCEPTION’s award at the New York World Spirits Competition is a testament to the belief that the finest things in life are crafted with care and passion."
For the unversed, D’YAVOL INCEPTION is a multi-award-winning blend of eight rare single malts sourced from Speyside, Highland, Lowland, and Island regions which are aged up to 12 years, some of which are matured for many years in Tawny Port and rare Madeira casks.
Launched in 2023, it is non-chill filtered, ensuring its authentic flavour, mouthfeel, and character are preserved. The whisky offers layers of dark chocolate, dried fruit, and oak spice, balanced with subtle notes of smoked wood, ripe plums, spiced vanilla, and a gentle smokiness. It has also earned many prestigious accolades.

Aryan Khan, Co-Founder, D’YAVOL, on the win said, “Winning this prestigious award is both a validation and an inspiration for us at D'YAVOL. It’s proof that our belief in authenticity, quality and craftsmanship resonates globally."
For the unversed, whisky, when consumed in moderation, offers several potential benefits. It contains antioxidants like ellagic acid, which may help combat free radicals and reduce oxidative stress. Whisky’s low-calorie content compared to many other alcoholic beverages makes it a lighter option for those mindful of their intake. It can promote relaxation, reducing stress and tension after a long day and it can be vouched by many. It is also said that moderate whisky consumption may improve heart health by increasing "good" HDL cholesterol and supporting circulation. Additionally, whisky's antibacterial properties have historically been used as a remedy for sore throats and colds. Always prioritize moderation and responsible consumption. It is also said that moderate whisky consumption could reduce the risk of dementia and Alzheimer’s disease, though more research is needed. Compared to many other alcoholic beverages, whisky is relatively low in calories, especially when consumed neat (without mixers or additives). Whisky contains ellagic acid, an antioxidant that may help combat free radicals, potentially reducing oxidative stress and inflammation. Compared to beer or sugary cocktails, whisky is relatively low in calories, especially when consumed straight or with water. Also, its antibacterial properties may help fight minor infections and soothe sore throats.