Alan Gleeson

How do you get started with a revenue focussed SEO strategy? In the latest episode of The Loop podcast, Cognism’s SEO whizz Joe Barron sits downs with Sam Dunning, Founder of Breaking B2B, to dive into the revenue focussed side of SEO. Tune into the full episode to learn: 👉 How to target dream clients through SEO 👉 How to get started with a TOFU or BOFU SEO framework 👉 How revenue focused SEO differs from most SEO strategies Linked in the comments!

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One of the benefits of modernising your B2B Sales team is the ability to use tools like this from Databox I've created a group of almost 300 businesses with B2B sales teams in our ideal sized client of up to 200 employees and a turnover of £10M If you'd like more insight into the 20 benchmarks I've created, let me know and I can send you the link. If you've got HubSpot you can plug your own data in and compare with almost 300 other businesses in your sector. If you've not got HubSpot - think about getting it. This chart is showing the range and median of the number of new customers B2B sales teams are winning each month How does it make you feel?

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Some end-of-the-week results showcase - 📉 Cost Per Conversion reduced by 99.1% 📈 Conversion Rate increased by 12,512% 📈Conversions increased by 31,950% 📈New Contacts increased in CRM by 97.1% 📈MQLs increased by 35.7% Key Insights 💡 1️⃣ Before we took over the account, ad money was being spent but without proper conversion tracking. Can't emphasize enough how important that is. 2️⃣ A focus on middle and lower-funnel conversions, considering people who click on Book a Demo as a conversion, Meeting Bookings, and Form Fill ups as conversions. This helped the Ads algorithm collect data and also push for lower funnel conversions simultaneously. 3️⃣ Previously the account was running Dynamic search ads which didn't make much business sense and CPA was astronomical. Switched the structure to Search, Pmax, and now display for retargeting. What are your Lead Gen Strategies for Google Ads? #googleads #leadgeneration

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Explore Flippa's Elite Buyer Network: Introducing the Buyer Directory Whether you’re planning to sell your business or want to understand who the potential acquirers of your business are, finding the right buyer can make all the difference. That's why we're excited to introduce the latest feature helping connect business owners with buyers: Buyer Directory. This powerful tool is designed to connect sellers with a curated network of top-tier buyers, making the process of finding the perfect match easier and more efficient than ever before. The Buyer Directory offers: - Exploration of high-net-worth, strategic, and institutional buyers worldwide - Creation of a targeted pitch list - Connection with expert brokers for quick matching Here's a sneak preview of some of the buyer mandates: 🚨 BUYER MANDATE: Service-based Business 🚨 The CEO of an M&A company is looking for service-based businesses in the transportation industry, valued between $650K-$1M. 🚨 BUYER MANDATE: Ecom Store 🚨 An experienced ecommerce professional is looking for a consumer goods ecommerce business in the toys or children niches, valued between $100K-$200K. 🚨 BUYER MANDATE: Agencies 🚨 A branding, marketing, and web development agency is looking to grow by acquiring similar agencies with solid recurring revenue, valued between $500K-$3M. Connect with these buyers and hundreds more on our newly launched Buyer Directory: https://ow.ly/ZCWc50Sxw72

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What's the story behind the numbers? Two weeks ago we shared success metrics from a current ABM programme on our Seeblue page. Below is an update on what those metrics look like today 👇 In two weeks, our client has converted a further $2m opportunity to pipeline and increased the value of an existing converted opp by x3 as the sales conversations progress. They've reignited a large opportunity that they thought was dead. They have full confidence in the ABM programme we've jointly built because in the 7 months post activation, we've already helped them to convert 25% of their target accounts to qualified pipeline opps. They have +12m long sales cycles so the precursor to revenue is the leading success metric at this stage. Now, I could talk all about the quality of the account insight, strategy, creative development and execution that we've delivered (which is all top-drawer by the way!) but here are 3 reasons why I think this programme is delivering GREAT results: 1. We're deeply embedded within the client team, we have an open, constructive and agile relationship. It enables us to make, and action, decisions quickly. 2. The sales team get that it's a partnership. They are responsive to the engagement threads we're generating through the marketing activation and they pull on them quickly. With our support they follow up, they reach out to additional contacts within those engaging accounts, they share the personalised messaging and content that we've created for them. 3. And they feedback on those conversations and share what would help them to drive deeper into the accounts, increase invitations to tender and support them in winning. We don't stop after delivering the ABM strategy or content. We sit side by side with them in delivering results. If you're not getting that from your ABM agency today, you should be! DM me if you'd like to know more 🤔 #detoxingABM #accountbasedmarketing #b2bmarketing

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The wait is almost over! UK marketers have shared their call tracking and martech experiences, and the results are in. Join our 30-minute webinar on 4 June at 11 am to get the insights first 👉 https://lnkd.in/eztT24C6 #calltracking #marketingtrends #martech #analytics #marketingtechnology #marketing

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This is one of the testimonials we’ve received at Avalanche that I’m most proud of. Where a lot of outbound agencies fall down (trust me, I’ve hired them myself in the past) is focusing on the number of calls they book for you. But this is the wrong metric to chase. If you told me you wanted 10 calls this week, I’d fill your calendar with crap. If you told me you just wanted to speak to the right leads at the right time, I’d focus on getting your 1 or 2 meetings a week that are much more likely to lead to an actual sale. Focus on quality over quantity. You’ll save time, make more money, and win better fit clients. #outbound #coldemail

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One week to go and only a few spots left for our exclusive webinar. Register now and get ready to unlock valuable insights. 🎟️ Tap the link to grab your free ticket - https://lnkd.in/eQFeKYbb ⁣ 📅 Agenda:⁣ ⁣ 📌 Why freelancers need a CRM⁣ 📌 Success stories of freelancers who scaled with CRM⁣ 📌 Introducing Bigin by Zoho CRM⁣ 📌 Live demo⁣ 📌 Q&A session⁣ ⁣ Can't make it live? Register and we'll send you the recording.⁣ ⁣ #FreelanceSuccess #Webinar #CRM #ProductivityTips

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Ffion Haggas aka The Review Whisperer is our member for Monday. She turns customer feedback into a strategic asset for businesses eager to grow and genuinely connect with their market. Imagine transforming every shred of customer feedback into a strategic narrative that not only engages but resonates deeply, sparking conversations and conversions. Ffion specialises in mining actionable insights from customer reviews and turning them into powerful tools for business growth. Whether crafting highly personalised email campaigns that resonate perfectly or analysing competitors’ feedback to unveil industry secrets, Ffion ensures your business harnesses the full potential of every customer interaction. With a unique flair, Ffion reaches out to both new and past leads, using insights gleaned from existing reviews to rekindle relationships and keep your business top of mind. This strategic engagement transforms cold leads into raving fans, ready to advocate for your brand. Ffion’s expertise in crafting bespoke communication strategies ensures that every customer interaction is personal, powerful, and impactful. Not just processing feedback, but revealing deeper needs and opportunities. Ffion’s approach helps you stay ahead of the curve in a competitive market. Leveraging genuine customer feedback, Ffion develops SEO-rich, engaging content that enhances your online presence and solidifies your brand’s authority. Ready to Transform Feedback into Your Growth Strategy? Connect with Ffion https://lnkd.in/gWypAMkA and discover how strategic insights and personalised engagement can dramatically reshape your business landscape. #MemberMonday #BusinessGrowth #CustomerFeedback #StrategicInsights #TheReviewWhisperer

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We’ll cut to the chase. With Cognition Accelerate, you’ll get a tailored marketing plan that actually works. No more buzzword bingo. No more wasting budgets . Find out about our growth-focused packages, specifically designed to help SMEs finally achieve their commercial goals 💸 https://lnkd.in/ets8a2XC #CognitionAccelerate #MarketingStrategy #SME #SmallBusiness #MarketingAgency

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🚨NEW VIDEO ALERT! 🚨 People are still talking about Emma Stratton’s Turing Fest session. And rightly so. The positioning and messaging expert outlined three practical techniques to help founders, marketers and product builders demystify product messaging and connect with users in a way that WORKS! Watch this top-rated TF24 session on YouTube NOW and learn how to convey the awesomeness of your technology in a way that clicks with your audience. WATCH👉 "Convey The Awesomeness of your Tech with Human Messaging" with Emma Stratton, Founder at Punchy | Positioning & Messaging👉https://hubs.ly/Q02Jf1YK0 #messaging #product #tech #techevent #productmessaging #marketing #writing

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Is your website fully compliant with relevant laws and regulations? Far too many marketing leaders don’t know the answer to that question. Now imagine if you had to manage 800 individual websites with complex regulations to adhere to? 🤯 That's the reality for our client Golden Charter Ltd. See how this top UK financial services firm controls risk for over 12,000 web pages and manages to save one FTE in the process. Check out the case study via the link in the comments. #MarketingCompliance #MarketingComplianceSoftware #WebScanning #MarketingContent #RiskDetection #WebRiskScanning #MarketingCompliance #RegTech #DigitalCompliance #WebsiteCompliance #FinancialServices #Automation #ComplianceSolutions #EfficiencyBoost #AIinFinance #RegulatoryCompliance #GoldenCharter #UKFinance #ComplianceTech #DigitalTransformation #ComplianceMadeEasy

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It's been a really fun Month since the Launch of CompareYourTech, attending SaaStock, meeting and speaking with lots of amazing, inspiring SaaS Founders and all of the really motivating feedback about our Platform has been great and really helps us push forwards, and thank you to everyone who has created a Company Listing so far 👌 We have a completely Free Listing option so if you're a SaaS Brand or Service Provider we'd love to help promote you. 🚀 There are a wide range of Features and Benefits of joining CompareYourTech which you'll see in the Post below 👇 Check out the Company Listing options here: https://lnkd.in/eVNmzXuj Let's Succeed Together... 💪 #saas #saastartup #startup #marketing #thankful #saasmarketplace #saassales #sales #businessgrowth #saastock #businesstech #collaboration

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For your target audience, another supplier is just a keystroke away... Henry Laker, director of Growth by Design, discusses the importance of focusing your advertising to each audience avatar, rather than using generic messaging. Contact Growth by Design on 01444 810530 to book a FREE 90-minute marketing review, and find out how you can go from marketing average to marketing great!

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Last week at Substrakt we launched our first Cultural Website Performance Benchmark Report (which you can download via the link in the comments). We looked at the 2023 website traffic data for 76 cultural websites (encompassing over 110 million user sessions). I am doing a couple of webinars over the next two Wednesdays (tomorrow - Weds 8th May at 2pm BST, and next week - Weds 15th May at 11.30am ET / 8.30am PT) to walk through the background to the report, and some of our main findings. Book your place here: https://lnkd.in/eeaHnrun For example, our analysis found that: - On average, mobile devices are now responsible for more than 69% of traffic to cultural websites. However mobile conversion rates are on average 68% lower than desktop traffic. - Cultural homepages are the entry point for just 16% of traffic to cultural websites. - Traffic from email converts at a higher rate than any other source. - Basket abandonment rates on cultural websites are 52% better than other ecommerce sites. - The average value of mobile donations increased by over 70% in 2023. - 'Engagement rates' for cultural websites are 40% lower than other sectors.

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With CMOs under pressure to do more with less, where does this leave the challenge of truly scaling the CMO's jewel in their crown, ABM? This is the topic we'll be exploring next Wednesday at #B2BMX East with one of the industry's greats, Gemma Davies! Gemma is Head of Global Account Based Marketing at ServiceNow, and is recognized across the industry for her ability to develop and optimize ABM strategies to deliver measurable business growth. Most notably, she’s built and scaled ServiceNow’s award-winning account-based marketing team and global program to help sales close larger deals, faster. Want to learn more? Register for our session now! See you there! #b2bmx #abm #cmo #b2bmarketing #booth101

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