Megan Holgate

John-Paul Drake, Head of SEO at Love Energy Savings joined the SEO Leadership webinar last week to discuss: ⚡️ Transitioning between agency and in-house ⚡️ The importance of finding a mentor in SEO ⚡️ Onboarding and training And much more. Find our highlights of the webinar below 👇 https://lnkd.in/dbbK23eP #SEO #SEOLeadership #SEOWebinar

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How do you cut through the noise in today’s competitive marketing landscape? Access our on-demand webinar to discover how account-based marketing and sales (ABM&S) maximises ROI through a targeted, personalised approach to high-value accounts. Download the webinar here: https://lnkd.in/eccaX3NG We explore key tactics to help you get the most out of your marketing budget and drive lasting results: • Tailor campaigns that yield higher returns by reaching the accounts that matter most. • Optimise your resources with focused, high-impact strategies. • Learn how data-driven personalisation can improve campaign success. • Align sales and marketing to create more cohesive, effective strategies. • Build stronger, more valuable customer relationships with an ROI-focused approach. Don’t miss this opportunity to drive ROI and growth — download our webinar now: https://lnkd.in/eccaX3NG #MarketingROI #ABM #HighImpactMarketing #BusinessGrowth #PDSWebinar

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Struggling with GDPR compliance in your direct mail campaigns? 🤔 You're not alone. While digital marketing compliance is clear-cut, direct mail remains a grey area for many. Dive into our latest blog: How to Navigate GDPR Compliance and Data Privacy in Direct Mail Marketing: A Guide for UK Marketing Heads Gain insights into: ✅ The Privacy Benefits of Direct Mail ✅ Key Concepts for GDPR Compliance ✅ Practical Steps to Ensure Compliance Stay ahead of the curve and safeguard your marketing efforts. Head to our website to read and master GDPR for direct mail ↗️ #GDPR #DirectMarketing #DataPrivacy #Charity #NonProfit

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Are you a UK SME owner struggling to make sense of marketing metrics? You're not alone. Many business leaders excel at core data but find marketing metrics elusive. In our latest blog, Fractional Marketing Director Lindsay Ball shares insights on how to map your customer journey effectively, empowering you to choose metrics that genuinely matter. From identifying drop-off points to enhancing lead conversion, discover real-world examples of businesses transforming their marketing approach. https://hubs.la/Q02VY_500 #MarketingMetrics #CustomerJourney #SMEGrowth

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Here’s how to progress in your marketing career… Piqued your interest? 👀 We asked you some questions about career progression and it’s safe to say, it’s on your minds! We’re always looking for the best ways to support marketers and address the questions and challenges they have… With that said, we’ve created not one but TWO new Girls in Marketing courses. We’ve gone back to our roots* to create two courses that sit outside of our well loved membership (but complement it nicely!) (*Fun fact: the first resources Girls in Marketing ever created were actually standalone courses!) The two new courses are: 🛠 Laying the Foundations of Marketing and Career Success 📈 Advancing Your Marketing Strategy and Career Join our mailing list to hear more and be notified when the courses are released! https://lnkd.in/ePTGsB3y

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Do you really know what messaging resonates with your target audience and drives high value sales outcomes? Discover our tried and tested methods proven to improve your Paid Social Campaign performance, in our latest guide. https://bit.ly/4c5Zf0H #B2Bmarketing #paidsocial #B2B #performancemarketing

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With the rise of smart speakers and voice assistants, optimizing for voice search is becoming increasingly important. We can help you adapt your SEO strategy to cater to voice queries, ensuring your business doesn't miss out on this growing trend. Discover voice search optimization strategies at https://seocompany.uk #VoiceSearch #SEOTrends #DigitalInnovation #UKTech

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What email metrics matter today? 💌 Find out how to optimise your email strategy in today’s competitive landscape. Watch DMA’s on demand webinar with a riveting expert panel discussion as they analyse the latest stats from the Email Benchmarking Report. ➡ https://ow.ly/hRzA50SuyPG #Emailmarketing #Personalization #Benchmark

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In the third instalment of our series of long read articles, Tom Brook presents "The Ultimate Content Strategy Guide." If your business is preparing to develop a content strategy, this guide offers a comprehensive roadmap drawn from over a decade of experience. Check it out here: https://lnkd.in/gJ688eat #contentmarketing #contentstrategy #content

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Discover how AI revolutionises content creation, from structuring and audience targeting to translation and tone adaptation. Dive into our blog to explore practical applications and improve your digital marketing strategy. ✅ Visit https://lnkd.in/eXfQkkwt to discover more. Follow us for more top tips on improving your online presence. #aicontent #digitalmarketing #contentwriting

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Don't miss tomorrow's webinar on how to create a compelling business case for your 2025 marketing budgets and beyond - one not to be missed! Join Alastair Hussain, Tracy Henshaw and Peter Leighton and leave the session equipped to position your marketing plans as growth investments, rather than costs to be cut. The session will cover: 💡The importance of foundational work, including market research, buyer understanding and competitor analysis. 📈 What evidence is needed to advocate for investment in brand-building, along with insights on how eSOV models can guide media budgeting to align with market ambitions. 📅Ways to improve marketing efficiency for the coming year, whether it’s through AI or by outsmarting the competition. 🚀The tools needed to help marketers reshape their CFO’s thinking and drive better outcomes for their organization. Hope to see you there. #SPS24 Demand Gen Report https://okt.to/UQvREq

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📢 Calling all UK businesses! 📢 Our annual State of Digital Marketing Survey is live and we'd love your input! Why participate? ✔️ Help us create an accurate snapshot of what marketing looks like in the UK ✔️ Early access to the final report with the latest trends and insights ✔️ A chance to win a £100 Amazon gift card 🎁 Interested? Simply click the link below to get started ⬇️ https://hubs.li/Q02GJdc30 #DigitalMarketing #StateOfDigitalMarketing

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GA4 transition has been a huge help to Sustrans, providing them with valuable insight into their performance. GA4 helps marketing managers and businesses unify data in a way that they could never do before, putting data at the heart of decision making. Here’s what we did, read our latest case study below 👇

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