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Retargeting by file
Advertise to users whose information you already have. You can also exclude your existing customers from the audience of some ads, so as not to spend advertising budget on them. To create a retargeting audience from a file, you can upload:
Please note that you can�t add profile short names, such as vk.com/avk. The file must not exceed 20 MB.
After uploading the file to the website, the system will process it and populate the retargeting audience with VK users who could be found from your list.
Retargeting audiences can�t be downloaded or exported. Neither VK employees nor other advertisers can use your retargeting audience.
Data for audiences uploaded by file is stored for 720 days. This means users that have been in the retargeting database for over two years will be removed from it.
Tip: To keep your ad effective, periodically refresh your retargeting databases so that they�re always up-to-date.
- mobile phone numbers.
- Apple mobile IDs (IDFA) and Android mobile IDs (GAID).
- email addresses.
- VK account ID numbers. E.g., for https://vk.com/id623275, the ID is the number after id.
Please note that you can�t add profile short names, such as vk.com/avk. The file must not exceed 20 MB.
After uploading the file to the website, the system will process it and populate the retargeting audience with VK users who could be found from your list.
Retargeting audiences can�t be downloaded or exported. Neither VK employees nor other advertisers can use your retargeting audience.
Data for audiences uploaded by file is stored for 720 days. This means users that have been in the retargeting database for over two years will be removed from it.
Tip: To keep your ad effective, periodically refresh your retargeting databases so that they�re always up-to-date.
What is the purpose of retargeting by file?
Retargeting by file can be used:
- To encourage customers who haven�t visited you in a long time to return, or to tell them about a new service you�ve launched and invite them to check it out. It also works well to remind customers about discounts, promotions and special offers. Everyone loves discounts :)
- To exclude from the audience people who have recently used your services or bought your products.
File requirements:
* Data can be uploaded as a simple list in random order, in CSV or TXT format.
- The whole file must not exceed 20 MB.
- Separate data with a semicolon (;), comma (,) or line break.
- You can add email addresses, Apple mobile IDs (IDFA) / Android mobile IDs (GAID), phone numbers and VK profile IDs in any order in the same file.
- Phone numbers should be written in the international format (e.g., 71234567890); the characters "+" and "�� are allowed, as well as the use of "8" for Russian numbers (e.g.: 8-123-456-78-90, +71234567890).
- User IDs should be a simple number. For example, to add the user Alexander Kruglov (id623275), you should just specify the number "623275" in the database file.
- email addresses should be in lower case ([email protected], not [email protected]).
How do I create an audience from a file?
To create a retargeting audience from a file:
1. Go to your advertising account.
2. Select the Retargeting section.
3. Click Create audience.
4. Specify the audience name and select Load from file.
5. Select the file with a user database on your computer and click ���Create���. To keep the data in the retargeting audience up-to-date, you can add or exclude users from the audience at any time.
1. Go to your advertising account.
2. Select the Retargeting section.
3. Click Create audience.
4. Specify the audience name and select Load from file.
5. Select the file with a user database on your computer and click ���Create���. To keep the data in the retargeting audience up-to-date, you can add or exclude users from the audience at any time.
Limits on audience uploads
The technical restriction on uploading retargeting audiences is three files per minute, ten files per hour.
Hashing
If you�re concerned about the confidentiality of data from your retargeting audience, you can upload it in a hashed form.
Addresses, phone numbers and mobile device IDs can be written to the file as md5-hash (32 characters) or sha-256 (64 characters). The hash should be taken from the email address in lower case ([email protected], not [email protected]) and from the phone number without any characters other than numbers (79215554433, not +7(921)555-44-33, without using �8� for Russian numbers).
Addresses, phone numbers and mobile device IDs can be written to the file as md5-hash (32 characters) or sha-256 (64 characters). The hash should be taken from the email address in lower case ([email protected], not [email protected]) and from the phone number without any characters other than numbers (79215554433, not +7(921)555-44-33, without using �8� for Russian numbers).
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