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Cost Per Mille (CPM)
CPM (Cost Per Mille) is a payment model when you pay per 1,000 impressions of your ad. For example, with a CPM rate of 50 rubles, 50 rubles will be debited from the balance for every 1000 impressions your ad. The payment is debited not by 1,000 impressions, but by smaller portions.
The minimum CPM rate you can set for the �advertising record� format is 30 rubles, for Advertising in Stories � 50 rubles, for the TGI format � 1.20 rubles.
As the cost of each conversion is not fixed, it may be cheaper or more expensive than the cost per click (CPC).
The minimum CPM rate you can set for the �advertising record� format is 30 rubles, for Advertising in Stories � 50 rubles, for the TGI format � 1.20 rubles.
CPM payment specifics
By increasing or reducing your rate, you can adjust the number of impressions to find the optimal value � to buy as much advertising as you need at a favorable price. The higher the rate, the more often your ad will win in the auction, and the more of the target audience will see it. As the cost of each conversion is not fixed, it may be cheaper or more expensive than the cost per click (CPC).
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