1. Press the Create ad button → select the Mobile app installs or Conversions within mobile app objective → enter the link to your app from the tracker.

After this, the system will let you know if everything is ready to launch the promotion, i.e., if the app is linked to your advertising account, if the events are being sent and if they�ve been assigned categories.



2. Format your ad and edit all necessary fields.

The logo, title and description will be uploaded automatically.



You can change the title and description of the ad, select a suitable button from the list and edit the text beside it. You can also upload an image or video. You can�t change the app icon, as it�s the same one used in the App Store and Google Play Store.

After creating the ad, specify the target audience that you�d like the ad to be shown to.

If you have a clear idea about who your target audience is, or your app has a specific focus, we recommend using the following settings:

• Key phrases. Create a list of key phrases that reflect the interests of your app�s users. For example, an app about investing might use the phrases passive income, investments, bonds, ETF and so on.
• Community activity and expanded audience. In the Activity in communities field, specify the groups and public pages that your target audience finds interesting. You can use this setting along with the expand audience feature to find more users with similar interests. Thanks to this, you�ll be able to show the ad to users that were recently active in communities of your subject matter and to users with similar behavior.

If your app doesn�t have a narrow focus and is suitable for most users, you can simply use the basic settings: location, gender, age and interests.

• If you use broad settings for your target audience, we recommend setting it up for all events from the tracker to be sent. This allows you to optimize the ads for installs or in-app events and helps the algorithms learn more quickly, making your ad more effective.

Besides the standard target audience settings, the new format has additional ones. These make it possible to specify what devices users will see your ad from and the parameters for the apps linked to your advertising account.



You can:

• select an OS and its version. By default, the ad is given the requirements from the App Store and Google Play Store. You can also specify the manufacturer of the device.
• show the ad to only users that are connected to Wi-Fi. This is helpful if your app is fairly large so that users can download it without any problems.
• select an audience by actions performed in other apps (also linked to your advertising account). For example, you can share a new app with users that installed another one of your company�s apps three days before.

For the Conversions within mobile app objective, in the Event type field, specify the event you want to optimize the ad for and give a daily budget.



For the Mobile app installs objective, you only need to give a daily budget.



If you select one of these objectives, the algorithm will optimize the ad and automatically manage the bid to get the maximum amount of installs or the desired actions for the specified budget.