I embrace the challenge of adapting my writing style to match the client's desired tone, ensuring their voice remains authentic while still reflecting my strengths as a writer. I’ll work closely with them to understand their expectations, finding a balance that meets their needs while keeping the writing engaging and true to their brand.

It is always important to discuss the whole project with your client. You may suggest to your client the writing style you want to use in that project and ask the client if it is alright with him/her to proceed with your plan, or incorporate your writing style with the client’s instructions. Remember to present the pros and cons of every suggestions to your clients. And lastly, be respectful if the client declines your ideas.

When Your Style Meets Their Tone The first time I had to write in a client’s “exact tone,” it felt like wearing shoes two sizes too small. Tight. Awkward. And absolutely not me. But here’s the thing—I learned how to make it work. Step one? I treated their tone like a new recipe. Read their past content. Searched for their “secret sauce.” Was it formal? Playful? A sprinkle of sass? Then, I added my flair. Subtle, like seasoning. Just enough to bring the writing to life without overpowering the dish. Finally, I asked, “How does this feel?” Checking in often meant fewer surprises—and a happier client. Lesson learned: You don’t lose your voice by blending it. You just make the copy sing. 🎵

Ich erarbeite die Beiträge gemeinsam mit meinen Kunden in wöchentlichen Calls. So stelle ich sicher, dass die Inhalte authentisch sind und genau Ihre Stimme widerspiegeln. Diese Aussagen passe ich im Nachhinein an den Aufbau eines Beitrags an. Bisher funktioniert das sehr gut.

I tell this to commercial artists, and the same goes to copywriters who are paid to deliver great content. This isn't fine art. This is a commercial endeavor that leverages your skills to deliver a product. I suggest writing articles and submit to publications that will welcome your style and your truth. That's called a 'side-hustle' and many times it helps us flex our writing muscles while keeping us true to ourselves. Or write a book, or a screenplay. All of us writers think we are better than the copy we write. We are. Truly - we are better than the insipid product announcements, radio spots, assembly instructions, etc. that we write. But check it out: We get paid to communicate. What an awesome responsibility.

By writing something for the targeted audience, in the client's tone with injecting my style as a twist. If it speaks to the targeted audience then it's going to work for the both of us.

1️⃣ Deep dive into their tone Study their existing content, brand guidelines, and competitors. What words, emotions, and rhythms define their tone? Familiarity breeds fluency. 2️⃣ Find the overlap Identify where your natural style and their tone align. Maybe it’s in conversational language, storytelling, or structure. Build from those shared strengths. 3️⃣ Experiment before committing Write 2-3 style samples for approval. It shows flexibility and saves time by clarifying what works (and what doesn’t) early on. 4️⃣ Use your flair strategically Sneak in your creativity where it enhances their tone. It might be in a punchy headline or a compelling call to action that aligns with their brand.

When a client wants a specific tone, I take it as a creative challenge. First, I make sure I understand exactly what they’re asking for—reading their brief, checking out examples, and even clarifying if something’s unclear. Once I get their vibe, I tweak my writing style to match it. It’s like slipping into a new pair of shoes—at first, it feels different, but you get comfortable quickly. That doesn’t mean I completely disappear, however. I still find small ways to add a little spark, so the content feels lively, not robotic. If I’m unsure, I’ll send a quick sample for feedback. It’s always easier to adjust early than to rewrite later. In the end, it’s their voice I’m amplifying, but I still make sure it sounds natural and engaging.

To align my unique writing style with a client’s specific tone, I focus on adaptability. First, I thoroughly understand the client’s vision, tone, and messaging to ensure clarity on their expectations. Then, I blend my creativity with their preferred style, shaping my flair to complement their voice. I treat the process collaboratively, welcoming feedback and making adjustments until it aligns perfectly. By maintaining consistency throughout the content, I ensure their message resonates while staying true to their brand. My goal is to enhance their vision with precision and creativity, delivering results that meet their needs effectively.