I want to show why UX research is super important in my projects. I keep a feedback loop going so we can always use what we learn from UX research to make things better. I also look at what our competitors are doing with UX research to stay ahead and not fall behind. It's all about designing with the user in mind so that what we create really works for them and makes them happy. Plus, UX research helps us catch any problems early on, so we don't have to spend a lot fixing things later. By doing all this, I try to make a strong case for why UX research is worth it and get everyone on board.

Convincing a marketing team about the value of UX research for a website redesign starts with clear evidence and collaboration. Sharing case studies of businesses that improved conversions and user satisfaction through UX research can highlight its impact. Presenting data on ROI such as increased engagement or reduced bounce rates helps tie research directly to business goals. Additionally, involving team members in user testing sessions provides firsthand insight into user pain points, making the benefits of research tangible. These approaches not only demonstrate the value of UX research but also foster alignment across teams.

I’d highlight how research saves money in the long run. Every penny spent on it prevents expensive design mistakes down the line. It also creates happier users, leading to higher conversions and stronger loyalty. As UX'ers, it’s our responsibility to communicate the business value of our work—research is at the core of that.

To convince your marketing team of the value of UX research: - Data-Driven Decisions: Avoid guesswork; use real user insights. - Boost Conversions: Better UX means higher engagement and sales. - Save Costs: Fix issues early, not after launch. - Beat Competitors: Learn what they’re doing right (or wrong). - Customer Focus: Understand and fix user pain points. - Quick Wins: Show small, impactful improvements fast. - Invite Participation: Let them see user testing in action. UX research aligns with their goals and drives measurable results!

To address skepticism, I focus on aligning UX research with the marketing team's goals. I demonstrate how research uncovers user behaviors, preferences, and pain points that directly influence engagement, conversion rates, and customer retention. Sharing actionable insights from previous projects, like how specific design changes improved metrics, builds credibility. Additionally, I involve the team early by inviting them to observe user interviews or review data, fostering collaboration and showing how UX research supports their objectives. This approach bridges understanding and highlights the tangible value of research in achieving shared success.

Show them the impact! Share case studies or data that highlight how UX research improves engagement and conversions. Involve the team in the process to see firsthand how user insights can guide better decisions.

Marketing team doubts UX research? Win them over like this: 1️⃣ Show real wins: Share case studies where UX research boosted traffic, sales, or engagement. 2️⃣ Talk ROI: Explain how better UX = higher conversions and customer loyalty. 3️⃣ Get them involved: Let them see user testing in action; it’s an eye-opener. Data + experience = instant buy-in. 📊

UX research isn't just a fancy add-on; it's the compass that guides your redesign. By understanding user needs, you'll create a site that resonates with your audience. When Airbnb revamped their app based on user feedback? Bookings soared. Involve your team in user testing - seeing is believing!

Convincing skeptics about UX research? EZ mode: 🔥 Show results: "Look, data don’t lie; share wins where UX = $$ gains. 💰 ROI talks: Fewer bounce rates = more sales. 👀 Hands-on vibes: Let them see users struggle without good UX. It’s not just research; it’s a glow-up for the website and the biz. 🌟

I’d talk to them focusing on outcomes, showing how research uncovers what users actually need, which saves time and resources in the long run. I'd highlight examples where research led to improvements, like higher conversions or better engagement.