🔥 Unlock Exclusive Insights in Product Management! 🔥 Our 2024 State of Product Management & Marketing Report is here, revealing the career habits that set top earners apart—like dedicating 35% of their time to strategy. Ready to elevate your game? 📥 Download the report to dive into the trends shaping the future of product. https://loom.ly/4Rc729E And don't miss our live Webinar on Dec 4 at 1 PM ET, where we’ll unpack how industry leaders are using AI, navigating hybrid work, and setting new benchmarks for 2025. 📅 Register now to stay ahead in product management: https://loom.ly/hlkIb3w #ProductManagement #2024Trends #IndustryReport #Webinar
Pragmatic Institute
Professional Training and Coaching
Phoenix, AZ 45,114 followers
Expert-led product management and product marketing training that you can apply right away.
About us
Formerly known as Pragmatic Marketing, Pragmatic Institute is one of the world’s largest and most-respected product and data training companies on the market. By using what our successful alumni describe as the “Pragmatic Approach,” we apply a unique lens to our training methods and provide usable and battle-tested tools to ensure success throughout each stage of the business journey. In addition to offering instructor-led online and in-person training, we also provide hands-on practice, templates and access to an alumni community where you can connect with peers around the world. Here at Pragmatic, we make it our business to ensure you make an impact on your product, your company and your career from day one. Unlike other training programs, Pragmatic consistently cultivates the latest in thought leadership and insight from industry leaders and utilizes the most up-to-date business solutions to deliver accurate and market-ready principles at every turn. With nearly 30 years of experience in the industry, Pragmatic Institute has successfully trained more than 200,000 professionals at 8,000 companies across six continents. With our continued ability to hone world-wide practices and profitable methodology, we have cultivated an impressive international community of product management, product marketing, product design and data science experts. These success stories are truly changing the way people do business. Each of our principles are developed from real experiences rather than “textbook theories.” At Pragmatic it’s not “if” you’ll learn the skills to be successful, but “when.”
- Website
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http://www.pragmaticinstitute.com
External link for Pragmatic Institute
- Industry
- Professional Training and Coaching
- Company size
- 51-200 employees
- Headquarters
- Phoenix, AZ
- Type
- Privately Held
- Founded
- 1993
- Specialties
- product management, product marketing, and data science
Locations
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Primary
Get directions
Phoenix, AZ 85050, US
Employees at Pragmatic Institute
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Bill Okun
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Steve Gaylor
Instructor, Pragmatic Management at Pragmatic Institute (Pragmatic Marketing + TDI)
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Cindy Cruzado
Executive leader in Product Management and Product Marketing, certified instructor at Pragmatic Institute, masters swim coach and Aquabike/Triathlete
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Will Scott
B2B Product Management and Marketing Executive & Educator
Updates
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Congrats on achieving PMC Level 4, Alan! We’re thrilled to see you mastering the Pragmatic framework and inspiring the next wave of product pros. Well done! 🎉
Very happy to have attained a certification uplift from the Pragmatic Institute this week having just completed their (excellent) Market course. This means that in addition to the Foundations, Focus and Build courses that I attended previously, I'm now certified at PMC Level 4 ... For those unfamiliar with Pragmatic, it is the leading framework adopted by Product Managers globally to best ensure emerging products most effectively address pervasive market problems for which solutions are sought. For any new/aspiring Product professional, the Foundations course is a great start to understanding this new world you've just come into :-)
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🚨 Cyberweek Savings Alert! 🚨 Get 15% off our Foundations course with code CYBER15! Don’t miss this chance to build a strong, market-driven product strategy. Lead with confidence and impact—start now: https://loom.ly/xMZUCJY #Cyberweek #ProductManagement #ProfessionalDevelopment
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78% of teams reporting over 10% revenue growth are actively integrating AI into their workflows. Find out how AI, company culture, and strategic priorities are reshaping product management in the State of Product Management & Marketing Report. Explore key insights on: • Compensation trends and career growth • The impact of company culture on retention • Balancing strategic and tactical work Read the newsletter now to learn more!
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📚 Looking for some “light reading” over the weekend (or holiday break)? Our 2024 State of Product Management & Marketing Report is packed with insights on top earners, AI adoption, and trends to watch. Perfect for those who like a little extra with their weekend coffee ☕️😉 Download now and get cozy with the future of product management! 📥 Get the report here: https://loom.ly/4Rc729E #WeekendReading #ProductManagement #IndustryReport
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Congrats on your AI Product Expert certification, Robert! That is fantastic 🎉
I’m happy to share that I’ve obtained a new certification: Pragmatic Certified AI Product Expert from Pragmatic Institute!
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🚨 Cyberweek Savings on Pragmatic Institute's Foundations Course! 🚨 Kick-start your product management journey with 15% off our Foundations course using code CYBER15! This is your chance to master the essentials of a market-driven approach—identifying market problems, building alignment, and setting a strong strategy from day one. Ready to lead with confidence and impact? Foundations is the first step to transforming your career and empowering your team with industry-proven methods. Don’t miss this exclusive offer to elevate your product game: https://loom.ly/xMZUCJY #Cyberweek #ProductManagement #ProfessionalDevelopment
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Ready to stay ahead in product management? Join us on Dec 4 at 1 PM ET for exclusive insights from the 2024 State of Product Management & Marketing Report! Discover how top leaders are adapting with AI, navigating hybrid work, and setting benchmarks in compensation and strategy. Don’t miss this chance to level up for 2025! Register now 👉 https://loom.ly/ECvRVF0 #ProductManagement #2024Trends #Webinar
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Pragmatic Institute reposted this
🌟 Product Manager / Leader? 🌟 The 2024 "State of Product Management & Marketing Report" by Pragmatic Institute is out and is a goldmine of insights around Product Strategy and Pricing. My takeaways: 🔹 AI and Pricing Power: Companies integrating AI into their products report higher YOY revenue growth. 🔹 Revenue-Centric Metrics: 69% of product teams measure Success by Product Revenue AND balance this with Customer Satisfaction (51%). Sustainable Growth is a big consideration in Pricing and Packaging. 🔹 Post-Pandemic Adaptation: 43% struggling to identify new customer needs. 39% feeling the heat from digital competition >>> Agile Pricing Models are no longer optional <<< 🔹 AI-Driven Optimisation: AI is powering smarter pricing, feature optimisation (35%), and competitive insights (40%). We at Pricing Is a Thing see how these insights directly impact pricing and monetisation strategies. If you want someone to nerd 🤓 out over product strategy with, drop me a 🗒 🎯 Check out the report in the comments. #ProductManagement #PricingStrategy #AI #Leadership #PricingIsAThing
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🌟 The 2024 State of Product Management & Marketing Report is HERE! Imagine being part of the 66% of top product pros using AI to stay ahead. Now, ask yourself: are you ready to join them? This exclusive report highlights the transformative trends, skills, and tools redefining product success in today’s landscape. Get insights from top industry leaders on how to integrate these strategies into your organization and empower your teams to drive growth, innovation, and market leadership. Don’t just keep up—get ahead. Download Your Copy Now: https://loom.ly/4Rc729E #FutureOfProduct #ProductInnovation #IndustryReport
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