Revinate

Do you remember the game “Guess Who”? You’d ask the opposing player a series of yes-or-no questions to try to guess the right character’s identity. If you guess right, you win. Guess wrong, you lose. It’s the same in hospitality. If you can identify who your most valuable guests are and provide great, memorable experiences, they’ll keep coming back. You win. But if you can’t provide the personalized experiences guests have come to expect, they’ll probably end up with a competitor on their next stay. You lose. Revinate is stopping the guessing game, bringing you the technology to make good decisions, fast, and based on real data, not just chance or instinct. That’s why we’ve developed a Customer Data Platform (CDP) that brings all the characteristics and clues about your guests together in one place, so you can see them for who they truly are. And we’ve done it with the most advanced AI-driven machine learning this industry has ever seen to link every guest touchpoint, stay, and interaction together. We’re taking out the guesswork. If you’re with us at #NAVIGATEMiami, stop by our experience center to explore the Revinate CDP and catch a demo. Bank on Revinate and discover more of what our CDP can do for your hotel: https://bit.ly/49Pqjji #CustomerDataPlatform

“We don't want things to be complicated with points. We want to reward guests in the moment for the moment.” And just how many moments are there along the guest journey? Let’s just say there’s a lot. Marc Winchell, Corporate CRM at Pacific Hospitality Group, is describing here the power that comes with a loyal program rooted in personalized offerings and experiences rather than one that generically uses points to attract guests. That personalization doesn’t stop after the stay and is used at every “moment,” every interaction with guests. This week on the Hotel Moment podcast, Marc joins podcast host and Revinate CMO, Karen Stephens, to describe how PHG is relying on direct bookings to attract loyal guests while using personalization to retain them in their loyalty program. And it’s working. Tune in and find out how your hotel can shift your loyalty strategy and create guest connections that last. Listen now via the link in the comments! Hotel Moment episodes drop every Wednesday. Subscribe, so you never miss an episode. You can also catch episodes on our Revinate YouTube channel. Be sure to hit subscribe! Or subscribe on Spotify, Apple Podcasts, or any other streaming service. #HotelMoment | #hospitality | #podcast

🔗 Data Integration Partner Highlight: Booker Software (by Mindbody) 🌐 Booker by Mindbody is a powerful software platform designed to help wellness and service-based businesses streamline their operations. It offers solutions for appointment booking, payment processing, customer relationship management, and marketing. 🤝 With this integration, Revinate x Booker by Mindbody will pull spa data from Booker and bring it into Revinate, creating a more complete guest data profile. 💡 This partnership enables hoteliers to combine spa reservation data with booking data from other hotel outlets, unlocking advanced segmentation and tailored marketing strategies through Revinate’s CDP. This empowers businesses to deliver highly customized experiences, enhancing guest satisfaction.

So, what happens when you have a leaky faucet? Yes, you’re wasting water, but you’re also losing money. Hi water bill! 👋 And if you let that leaky faucet keep on dripping, well then you just keep wasting water and losing money. Believe it or not, this situation plays out at hotels, all the time. Hoteliers that aren’t leveraging a direct booking strategy are wasting marketing dollars on OTAs and losing loyal guests. As Marc Winchell, Corporate CRM at Pacific Hospitality Group puts it, “It’s like turning that faucet off. For OTAs, it's so easy just to dial it up because they just do the work for you. We're slowly turning that faucet off, and we're incentivizing guests to book direct.” This week on the Hotel Moment podcast, Marc joins podcast host and Revinate CMO, Karen Stephens, to reveal how a direct booking strategy has contributed to the success of PHG’s loyalty program, Stay Golden. Marc also emphasizes the importance of personalization when it comes to guest communication and how the voice channel is a prime opportunity to put that to work. Tune in and find out how to shut off your leaky faucet and create more loyal guests. Listen now via the link in the comments! Hotel Moment episodes drop every Wednesday. Subscribe, so you never miss an episode. You can also catch episodes on our Revinate YouTube channel. Be sure to hit subscribe! Or subscribe on Spotify, Apple Podcasts, or any other streaming service. #HotelMoment | #hospitality | #podcast

You’ve probably heard the phrase “a case of the Mondays,” and you’ve probably had a case or two yourself. But what about “a case of the Tuesdays?” That’s more than likely what your guests have. We have a new holiday for you to mark on your calendar. It’s called Travel Tuesday, right after Cyber Monday. This is the day when deal-hungry travelers are most interested in finding the best prices and hotel accommodations, so much so that in 2023, hotels saw a direct spike in bookings on Travel Tuesday. It’s on December 3rd this year, so if you want to increase your chances of more direct bookings, consider upping your marketing efforts to capture the most interest. Read more about Travel Tuesdays via the link in the comments!

🎥 Travel Inspired by the Silver Screen From The White Lotus in Italy to Mission Impossible – Ghost Protocol in the UAE, travelers are embracing "set-jetting" — booking trips to explore iconic filming locations. 🌏 According to Expedia, over 50% of travelers have visited a destination featured in a movie or TV show, and 25% now rank these locations as more influential than social media when planning their trips. Discover the magic of "set-jetting" and why this is a trend you should keep an eye on here: https://bit.ly/40YJHtz

🚗 🚗 🚗 Three-lane highways According to Lori Kiel, Senior VP of Revenue Management at Pyramid Global Hospitality, they’re more like your sales, revenue, and marketing teams than you think. Picture it. Each department has its own lane – specializing in its own skills and tasks — but just like driving on a highway, teams can “merge” and collaborate. This eliminates the possibility of departmental silos that weaken teams and hinder revenue success. Lori explains that if hotel teams can see themselves as a “three-lane highway,” they’ll foster the collaboration they need to exceed profitability. Lori first appeared on the podcast in 2023 as Chief Commercial Officer of the Kessler Collection, and spoke with Revinate’s then Chief Revenue Officer and now Chief Marketing Officer, Karen Stephens, to offer tips on improving your commercial strategy and promoting business growth in the digital landscape. Tune in and find out how your hotel can break down the silos within your teams to simplify the path to profitability. Listen now via the link in the comments! Hotel Moment episodes drop every Wednesday. Subscribe so you never miss an episode. You can also catch episodes on our Revinate YouTube channel. Be sure to hit subscribe! Or subscribe on Spotify, Apple Podcasts, or any other streaming service. #HotelMoment | #hospitality | #podcast

Inspire your next spa email campaign 🌟 Looking to spotlight your spa offerings in your next email campaign? Take inspiration from Posthotel Achenkirch’s creative approach! 🍂 Romantic autumn wellness getaway: Their newsletter invites guests to a relaxing escape for two, featuring enticing room and spa packages. Beyond relaxation, the campaign emphasizes benefits, like immune-boosting treatments, biohacking programs, and personalized coaching. 🎄 Festive magic for the holidays: Encouraging guests to plan ahead, the campaign showcases warm holiday décor, cozy stays, and thoughtful gift vouchers — perfect for the season of giving. ✨ Why we love it: This newsletter beautifully combines wellness, seasonality, and personalization, earning it our EMEA Campaign of the Month! Check out their campaign here, click the link on the comments!

🛍️ Shopcation: The trend driving 54% of Asian travelers Would you travel just to snag something unique? Over half of Asian travelers say yes, embracing the growing "Shopcation" trend. 💡Hoteliers, take note! Highlight exclusive items or team up with trending local brands to attract these experience-driven shoppers. Whether it’s premium skincare amenities or limited-edition merchandise, tailoring offerings to their interests could set your property apart. Explore the trend here: https://bit.ly/4iaIkOC

Take your pick. Have you heard any of these before? “Change your mindset.” “It’s all about your mindset.” “You don’t have the right mindset.” There’s truth to all of those statements. And since mindset is so powerful, how about we add one more to this list? Have a “commercial-first” mindset. Lori Kiel, Senior VP of Revenue Management at Pyramid Global Hospitality, talks all about the “commercial-first” mindset on the Hotel Moment podcast — advocating for hoteliers to adopt this way of thinking to reach greater profitability. Lori first appeared on the podcast in 2023 as Chief Commercial Officer of the Kessler Collection and spoke with Revinate’s then-Chief Revenue Officer and now Chief Marketing Officer, Karen Stephens, about aligning hotel departments to achieve commercial success. If teams operate independently, Lori says the hotel misses out on potential revenue — “For every area that we are delving into, we're defining one KPI so that we all collectively know what the one key performance indicator is. So that I'm not talking RevPAR, and you're talking TRevPAR, and he's talking GOP. We're all talking one thing." Tune in and find out how your hotel can break down the silos within your teams to simplify the path to profitability. Listen now via the link in the comments! Hotel Moment episodes drop every Wednesday. Subscribe so you never miss an episode. You can also catch episodes on our Revinate YouTube channel. Be sure to hit subscribe! Or subscribe on Spotify, Apple Podcasts, or any other streaming service. #HotelMoment | #hospitality | #podcast