World Wildlife Fund

Hopeful news: The eastern monarch butterfly population nearly doubled in 2025, according to a new report announced in Mexico. The population wintering in central Mexico's forests occupied 4.42 acres of forest, up from 2.22 acres during the previous winter. While this news is hopeful it’s important to keep in mind that populations remain far below the long-term average. Read more: https://wwf.to/3XuZDRG.

The leather industry has a new opportunity to make a significant contribution to addressing the environmental impacts of beef and leather production. Today, WWF launched the Deforestation-Free Leather Fund, a way for companies that use leather in their products to financially support strategic initiatives to improve the traceability, sustainability, and resilience of their leather supply chains. https://lnkd.in/gVBBA_24

This World Wildlife Day, we’re reminded that conservation works. While many species face alarming declines, bison are a beacon of hope. Thanks to decades of restoration efforts, Indigenous leadership, and science-based conservation, bison populations are rebounding. WWF's Dennis Jørgensen shares his first-hand experience working with Native Nation partners to bring back the bison. Read more in this blog post for PBS Nature: https://lnkd.in/eCxRsy6U   #WorldWildlifeDay

If you are thinking about getting a pet, we want you to ’Pet Responsibly’ and make the best choices for your family, wildlife, and the planet. While some exotic animals may be suitable pets, others are better suited to staying in the wild. Before getting an exotic pet, check out WWF's Responsible PetGuide: https://wwf.to/4h2AlBa.

Important things are happening at the UN biodiversity conference in Rome this week! Tune into the latest episode of Nature Breaking to hear my brilliant colleague Andrew Deutz explain everything you need to know as negotiations begin. 🌳 🐘 ⤵️

The Great Sea Reef that hugs Fiji’s northwestern shores is a biodiversity hotspot and deeply important to the country and its people. It serves as a massive natural seawall shielding the islands from wave breaks and storm surges. It also provides daily sustenance to coastal communities and drives the tourism sector that is Fiji’s leading economic activity. WWF-Pacific works across three island nations—Fiji, Papua New Guinea, and the Solomon Islands—to address global and regional issues affecting the ocean and the reef, including driving to end industrial overfishing. Learn more about WWF’s work in the Pacific: https://wwf.to/436zzjv.

Ahead of Valentine’s Day, NBC News speaks with Jason Clay about how climate change is impacting cocoa production in West Africa—and why collaboration, not competition, is key to sustainability.

The Taskforce on Nature-related Financial Disclosures (TNFD) — whose recommendations and additional guidance are designed to help organizations to report and act on evolving nature-related dependencies, impacts, risks, and opportunities — recently released its sector guidance for engineering construction and real estate. This builds on the guidance released in 2024 for another nine sectors. For the past two years, Kate Newman, Evan Freund, and I at World Wildlife Fund (WWF) have served as observers to the working group that developed the guidance. We’re excited that it includes recommendations for metrics that address impacts on habitat connectivity caused by linear infrastructure like roads, railways, and power lines and disturbance from outdoor lighting and noise that we can continue to enhance.  As companies assess their impacts and dependencies on nature and climate using the approaches from the TNFD, Science Based Targets Network (SBTN), and Science Based Targets initiative (SBTi), this sector guidance is a valuable tool to support implementation and action planning to meet those targets. Over 500 organizations have already become TNFD Adopters. The release of further sector-specific guidance can help grow the number of companies getting started with nature-related disclosures aligned with the TNFD. Read the new guidance here: https://lnkd.in/epBzacMt     Thanks to support from Annika Keeley and Aaron Laur at the Center for Large Landscape Conservation; my colleagues at WWF Nicolas P., Robin Naidoo, Kate Newman, Evan Freund, Rafael Antelo Albertos, and Wendy Elliott; co-observers at the IUCN Loredana Scuto and Tony Nello; and my longtime Smithsonian's National Zoo and Conservation Biology Institute colleague Jessica Deichmann. And thanks to TNFD’s Thomas H. and Emily McKenzie for the opportunity to contribute.

Next week, WWF will join other sustainable business leaders at #GreenBiz25 (Feb 10-12, Phoenix, AZ) hosted by Trellis Group. We hope to see you there! Register here and use the discount code GB25WWF: https://buff.ly/3ZsQnhb

How do we secure a safer and more resilient future in the face of disasters like the LA wildfires?   World Wildlife Fund’s Anita van Breda has decades of experience helping communities rebuild in the wake of extreme events – from tsunamis to hurricanes and earthquakes. Her advice is simple: “It’s not just a problem for engineers to solve, or a problem for politicians to solve or government officials to solve. It’s really all of us. We all have to be part of that process of thinking through how we collectively reduce risk … in order to make all of us more safe and secure for the future.”   🎧 Tune into this week’s episode of Nature Breaking for Anita’s full interview: https://lnkd.in/e7Ub_aW7