“Kevin Liang is an excellent UX Research career mentor with a wealth of knowledge! For the past two years, he was instrumental in helping me transition my career from full-stack design and development into a UX Research-focused career path. My previous experience and background were all over the place! However, Kevin's expert career strategy guided my resume, portfolio, and job interview preparation to land two UX Researcher roles! Kevin is always professional and patient with great communication skills. He has been there to help guide my job hunting decisions and interview preparation through some rough times post-COVID pandemic and during the current inflation. I highly recommend Kevin as a career mentor and his professional services in resume/portfolio review, mock interviews, and consulting! He will save you so much time and build up your confidence in the extremely competitive field of UX!”
Services
Experience
Education
Publications
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Innovating the Automotive Service Industry through Blockchain Technology
Based on primary and secondary research, the current operations of the automotive service industry is inefficient and out-of-date. Customers’ journey through the service experience is archaic. Customers must go through the process by: deciding to fix the problem, finding a repair shop, calling for a quote, scheduling an appointment, bringing the car into the shop, waiting until it’s completed, retrieve the vehicle, and pay the amount not knowing if the price is fair or if the job was done…
Based on primary and secondary research, the current operations of the automotive service industry is inefficient and out-of-date. Customers’ journey through the service experience is archaic. Customers must go through the process by: deciding to fix the problem, finding a repair shop, calling for a quote, scheduling an appointment, bringing the car into the shop, waiting until it’s completed, retrieve the vehicle, and pay the amount not knowing if the price is fair or if the job was done properly. Apart from the physical inconvenience, there are emotional barriers to consider as well. Identifying themes of the repair-side of the industry, we developed customer personas and synthesised this data to map out jobs-to-be-done, high-level user goals, wants, and needs in order to determine innovative opportunities where blockchain, internet of things (IoT) and virtual reality solutions may facilitate the experience of the automotive repair industry for both companies and for customers. We wanted to understand the current user journey through a Jobs-to-be-Done framework in order to identify and implement an innovative solution to optimise the process to increase convenience, trust, and transparency while reducing pain points and barriers.
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Negotiating Intersections with Driverless Cars: Evaluation of an External HMI Concept for Autonomous Vehicles
Liang, K., Benecke, S., Sison, J.A. (2016)
Human Machine Interface (HMI) concepts for autonomous vehicles have thus far been oriented towards the needs of the vehicle operator. In this work, an autonomous vehicle HMI utilizing LED lights, a display, and audio was created to communicate to others outside the vehicle. In the US, turn-taking at four-way stop sign intersections is typically negotiated via gesture or eye contact. In autonomous vehicles, there may not be an operator involved in…Liang, K., Benecke, S., Sison, J.A. (2016)
Human Machine Interface (HMI) concepts for autonomous vehicles have thus far been oriented towards the needs of the vehicle operator. In this work, an autonomous vehicle HMI utilizing LED lights, a display, and audio was created to communicate to others outside the vehicle. In the US, turn-taking at four-way stop sign intersections is typically negotiated via gesture or eye contact. In autonomous vehicles, there may not be an operator involved in the driving task to communicate this information. An HMI concept for this use case was built into a Wizard of Oz autonomous vehicle. Participants (N=64) interacted with the vehicle at an intersection as both a driver and as a pedestrian, after which they discussed their experiences in focus groups. HMI elements that communicate vehicle status or intentions concretely were better received than abstract indicators. Suggestions for design improvement and general implications for external HMI for autonomous vehicles are discussed.
Patents
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Radial Menu In Graphical User Interface
Issued US Google Patent D826961
Display screen with an animated radial menu in a graphical user interface
Honors & Awards
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Winner - 2017 Berkeley Builds Designathon
Berkeley Builds
Managed a team of four to define key problems and identify product solutions. Created the visual design mockup for the winning design solution to Berkeley Build's 2017 designathon. Worked with the nonprofit organization Project RISHI to craft a solution to a field research problem with note compilation, organization, and upload without a cellular network.
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