Michelle Mattrey

What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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Check out the most recent episode on the Spotlight Series!

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Morning beverages are engrained into our daily routines, and U.S. consumers always find the time to have them. Discover how beverages will impact the morning occasion over the next three years with Circana’s Future of™ Morning: https://bit.ly/4eKJ1vs

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Liz Buchanan <> The CPG View On this week's podcast, "Pioneering the Future of CPG Data," on The CPG View featuring Liz Buchanan, President, North America at NielsenIQ. Liz covers the following key points: 🎯 Leadership and Market Evolution: Liz emphasizes her transition to leading Nielsen IQ's North American business and the dynamic changes in the market, highlighting her extensive experience and the company's adaptive strategies. 🎯 Data Activation and Value: A major focus is on making data "activation ready" by ensuring it is comprehensive, granular, and useful for driving business outcomes, particularly in retail environments. 🎯 Customer-Centric Approach: Liz shares the importance of understanding and addressing customer needs through modern data access methods, personalized insights, and maintaining high standards of data stewardship and privacy. Tune in to gain insights on new data strategies, AI tools, and market trends shaping the CPG industry on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/eEqXpSB6 #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

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We are counting down the days until the NielsenIQ team lands in Vegas for the 2024 NACS show!!! Every year feels bigger and better and this year is no exception. To kick us off Lorelei Bergin (Samuelson) and Sarah Squires take the stage to talk Strategies for Understanding the Value Sensitive Shopper and Welcoming Wellness: Meeting Customer Expectations in Evolving Health Needs. Jason Zelinski, Jalan Shaw and J.J. Tellez will be meeting with our retail clients as we have launched the only full C-Store read including Food Service. Adam Horowitz, Arthur Dmitruk Jeffrey Dzyacky and Scott Yamada will be onsite at our booth to discuss our retailer focused solutions. Steven Severino will be there with his colleagues to connect with our manufacture partners. Many many more of our colleagues will be here with their specific practice areas including: Kaleigh Theriault Jon Berg Rebecca Kozerski Cassandra Moren #FactaNonVerba #NIQandGfK #TheFullView #MovingMeasurementForward #NIQ #GFK #nielseniq #retailanalytics #retailinsights #cpg #cpgindustry #retail #groceryretail #convenience #liquorindustry #beverageindustry #quickcommerce #collaboration #future #business #diy #home #auto #manufacturing #collaboration #connectedcollaboration #media #investments #onlineadvertising #sales #retail #growth #grocery #retailing #technology #sustainability #techanddurables #generalmerch #computing #electronics #devices #IoT #PrivateLabel #ownedBrands #telco #AI #GenAI #AskArthur #Leading #DesignTheFuture #LeadingNotFollowing #NeverGiveUp

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Mornings differ across generations, and each routine shapes a different consumption need. Circana’s Future of™ Morning can help you identify which age groups will drive in-home and away-from-home food and beverage consumption in the years to come. Learn more here: https://bit.ly/4eKJ1vs

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Are refills a non-starter in the consumer packaged goods market. @thegrocer reports that Freshways has radically overhauled Milk & More since acquiring the business last November, with a shift towards more mainstream brands and the removal of most products in its much-vaunted refill offering (Source: The Grocer 'Freshways dismantles ‘farm shop on wheels’ in value push' https://lnkd.in/e3iWk2rs). Some of the challenges of refill (albeit looking at the luxury sector) are explored in this article: https://lnkd.in/ehDdG62W

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eex2J2nU

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Thrilled to see my article featured by ESOMAR Research World! 🌟 In "Discovering Human Truths: Moving Beyond Consumer Insights," I explore the industry's shift towards understanding people as complete human beings, not just consumers. This deeper connection is essential for creating meaningful customer experiences. I invite you to read the article and share your thoughts on how we can further this approach in our work. Let's engage in this important dialogue! #CustomerExperience #HumanTruths #Authenticity #Innovation #MarketResearch #ResearchWorld #ESOMAR

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𝗔 𝗻𝘂𝗮𝗻𝗰𝗲𝗱 𝗖𝗣𝗚 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗳𝗼𝗿𝗲𝗰𝗮𝘀𝘁 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱 𝗶𝗻 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟲 𝗘𝘂𝗿𝗲𝗼𝗽𝗲𝗮𝗻 𝗴𝗿𝗼𝗰𝗲𝗿𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 based on 6 factors; in the final issue of the 2024 Demand Signals* Category Monitor: 💰 𝗜𝗻𝗳𝗹𝗮𝘁𝗶𝗼𝗻 𝘀𝗲𝘁 𝘁𝗼 𝗿𝗶𝘀𝗲 𝘁𝗼 𝟮.𝟳% 𝗯𝘆 𝗲𝗻𝗱 𝗼𝗳 𝗛𝟭 𝟮𝟬𝟮𝟱; COL crisis continues 🥈 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝘃𝗼𝗹𝘂𝗺𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝘁𝗵𝗲𝗺𝗲 as demand slows 🌟 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗮𝘁 𝗮 𝟱-𝘆𝗲𝗮𝗿 𝗵𝗶𝗴𝗵 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝗱𝗲𝗺𝗮𝗻𝗱 - so brand over-saturating shelves must look to the whole toolbox 🏪 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗟𝗮𝗯𝗲𝗹𝘀 𝘄𝗶𝗹𝗹 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗲𝘁 𝗮𝘁 𝗮 𝘀𝗹𝗼𝘄𝗲𝗿 𝗿𝗮𝘁𝗲 despite retailer transformation strategies 🛒 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗼 𝘀𝘁𝗮𝗹𝗹 as Supermarkets fight back comprehensively 💡 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 - 𝗯𝗲𝘆𝗼𝗻𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 - 𝗵𝗮𝘀 𝘂𝗻𝘁𝗮𝗽𝗽𝗲𝗱 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 - to include Media & Promotion Effectiveness & Execution We may have got 6/6 predictions right for 2024. But we are not bringing out the champagne just yet! Happy Holidays to you from Circana

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After years of inflation, restaurants are trying to win back consumers with “meal deals”, such as McDonald’s $5 meal deal, Taco Bell Luxe Cravings Box and Chili’s 3 for Me.  With Circana’s receipt panel, we can understand who is purchasing these meal deals and how meal deals impact behavior. At $5-11 for a meal, do you think these are a good deal? 

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Mornings differ across generations, and each routine shapes a different consumption need. Circana’s Future of™ Morning can help you identify which age groups will drive in-home and away-from-home food and beverage consumption in the years to come. Learn more here: https://bit.ly/4eKJ1vs

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/gqEKJByE

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Check out The Path  https://lnkd.in/euMKyKHK for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the VP, Head of Global Consumer Insights & Analytics for Kraft Heinz? Take a look at Risa Duesing’s career path for inspiration. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights Risa Duesing (Schwartz)

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