Content Strategy for Marketers
With Amanda Milligan
Liked by 722 users
Duration: 34m
Skill level: Beginner
Released: 3/14/2022
Course details
Hone your marketing skills by focusing on the nuts and bolts of your content strategy. In this course, content marketing expert Amanda Milligan outlines key aspects of your strategy. She goes over how to identify your content objectives, discover where your audience is online, build a strategy unique to your objectives and audience, and measure the ROI of your content strategy. Plus, Amanda explains how to construct a framework for developing a content strategy. Having this foundation sets you up for success in fleshing out your content plan.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Geneviève D'Souza
Geneviève D'Souza
Toronto-based Journalist I Copywriter I Strategic Leadership Communications I Media Trainer I Certified Body Language Coach
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Nic McBride
Nic McBride
Lead Copywriter - Regional Head of Copy @ Betway Group | Leading Content Marketing Strategist
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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