Develop your digital marketing skills to effectively create new opportunities for your business as a digital marketing specialist. From customer touch points and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
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Explore the marketing landscape, including SEO and analytics.
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Identify key activities of a digital marketing professional.
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Create relevant and engaging marketing assets that resonate with your audience.
Courses
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1
Digital Marketing Foundations1h 35mDigital Marketing Foundations
By: Brad Batesole
Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
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2
Marketing Foundations1h 15mMarketing Foundations
By: Marta Dapena-Baron
Discover the core concepts and basic analytic skills that every new marketer needs to know.
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3
SEO Foundations1h 41mSEO Foundations
By: David Booth
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
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4
Social Media Marketing Foundations1h 16mSocial Media Marketing Foundations
By: Brian Honigman
Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.
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5
Content Marketing Foundations53mContent Marketing Foundations
By: Brian Honigman
Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
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6
Email and Newsletter Marketing Foundations43mEmail and Newsletter Marketing Foundations
By: Megan Adams
Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
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7
Marketing Foundations: Analytics (2021)1h 2mMarketing Foundations: Analytics (2021)
By: Matt Bailey
Learn how web analytics can improve your marketing game.
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8
Marketing Foundations: Ecommerce1h 1mMarketing Foundations: Ecommerce
By: Sam Dey
Learn about the components of ecommerce, current online shopping behavior, and successful ecommerce marketing strategies.
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9
Marketing Foundations: Customer Decision Journey47mMarketing Foundations: Customer Decision Journey
By: Dina Shapiro
Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.
Instructors
Brad Batesole
Partner @ Madecraft | Marketing Author @ LinkedIn | Growth Marketer
Marta Dapena-Baron
Managing Partner, The Big Picture Partners LLC
David Booth
Coconino County Search and Rescue
Brian Honigman
Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders
Megan Adams
Digital Marketing Professional | Instructor @ LinkedIn Learning | I write about marketing, creativity & finding purpose in life & work.
Matt Bailey
Digital Marketing Instructor to the world's biggest brands and most prestigious universities | M.Ed. Instructional Design & Technology | OMCP® Certified Instructor
Sam Dey
Sam Dey - Founder of DeyTips.com
Dina Shapiro
Change Management | Marketing | Consultant | Trainer | Speaker