From the course: Strategic Communication for Leaders
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Visionary messaging aligned with organizational goals
From the course: Strategic Communication for Leaders
Visionary messaging aligned with organizational goals
- When the ground shifts beneath our feet due to economic, political, or social disruptions, it's visionary communication that helps organizations to stand firm, pivot, and forge ahead. That type of purposeful communication begins by aligning to organizational goals. Effective leaders mobilize others toward a shared vision, and communication is at the heart of that mobilizing, but leaders often overestimate the clarity and persuasiveness of their messages. Here's how you can work on that. First, align your messages to organizational goals. Gaining commitment starts when employees see their efforts align with the bigger picture. I once coached a leader who had to rebuild lost trust with his colleagues after he convinced them to spend energy on one of his initiatives, but that initiative was then discarded when a VP said, "That's not a priority." People are much more committed when they see that the actions you encourage align with the organization's goals. Next, paint a compelling…
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