Charles Desmarais on LinkedIn: Athena Club becomes latest DTC razor brand to disrupt mass retail with…

Co-CEO at Athena Club | Forbes 30 Under 30 | 2x Inc5000 | We’re hiring!

Today marks a very exciting milestone for our team at Athena Club! We are so excited and thrilled to have such a great retail partner! We have so much more to come and are excited to keep building and launching solution-driven personal care products for the modern consumer! We will keep driving our mission to elevate the way people practice their routines and continue to build our world-class team! #gogogo #cpg #bettermadesimple

Athena Club

4,597 followers

We are thrilled to announce our nationwide launch in Target! Starting this month, customers can shop our award-winning Razor Kit, Blade Refills, Shave Foam, and Wax Strip Kits in 1600 Target stores and on Target.com. This launch marks our first foray into mass retail, and we couldn’t be more excited to finally introduce our products to retail shelves across the US! Thank you Liz Flora and Glossy for this story on our Target launch, recent growth, and what’s to come! https://lnkd.in/efN2-bdN

Athena Club becomes latest DTC razor brand to disrupt mass retail with Target launch

https://www.glossy.co

32 Comments

GROW

Hey there! Let's take a brief tour of the company and technology behind the success of popular online retail brands, technology providers, investors, and agencies. Visit: joingrow.com

Pete Koltis

Amazing to see this company go from some drawings and test samples in 2016/7 to this. Congratulations to you and Masha for doing such a phenomenal job building this company from the ground up.

Kyle Smith

Vice President Operations at First Coast Security

Very excited for you guys……. The hard work is paying off!!

Tim Tierney

10x Failure • 4x Founder • 1 Successful Exit • CEO & Brand Builder • Private Label & Contract Manufacturer of Liquid Soap, Body Wash, Shampoo, & Other stuff too

Congratulations Charles Desmarais 👏 Your mission to elevate personal care routines and build a world-class team is truly inspiring.

Karl Moore

Professor |Thinkers50 | Keynote Speaker | CEO Series National Radio Show | Indigenous Leaders Co-Columnist for the Globe and Mail/Forbes Leadership Contributor/ former New York Times Leadership Columnist, TEDX Speaker

Well done Charles! Target, one of the biggest...

Brian L.

Epic! Well deserved!

1 Reaction

Jakub Szunyogh

Scaling brands with performance ad creative. Founder of 10X ROAS and a portfolio of brands. Sharing lessons from Meta and TikTok Ads.

This is a massive win, congrats! 🥳

Megan Gaglio

Strategic Global Marketing // Partnerships | Formerly Crocs & New Balance

Congrats !!! This is exciting news !

Jessica Stamelman

President, Kroll Business Services

Congrats Charles and team!! I know what I’ll be picking up on my next Target run!

Jerry Lauro

I Scale Orgs. via Customer-Driven Development l CPG Sales Exec l Private Equity l Cross-Functional Leadership l Brands l Private Brands l Strategic Growth l Revenue Generation l Retail Partnerships l Market Penetration

Charles - congrats on the win and with a great retailer. Success.

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Athena Club becomes latest DTC razor brand to disrupt mass retail with Target launch

https://www.glossy.co

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