Drew F.’s Post

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Co-Founder & CEO of Iris Finance | Fmr CFO at Mad Rabbit | Strategic Finance for Consumer Brands

Excited to have been featured in Modern Retail to comment on contingency planning for startups. One of my favorite industry publications There have been lots of reports outlining the turbulence in the DTC/CPG ecosystem around partners going out of business. Distribution partners like foxtrot, lenders like Ampla, even banks back to the collapse of SVB last year. In this post ZIRP era where belts are getting tightened all over the economy, those belts oftentimes are tightened around the necks of the little guy - the every day SMB owner. Contingency planning is 100x more important in a contractionary macro period and when you are struggling to even get your business off the ground, it can easily fall to the back burner. I advocate for always having backup relationships with mission critical service providers in order to easily fall back if required. Tactically, this involves just a few extra meetings a quarter understanding how different service providers are able to meet your needs, and throwing them a bone every once in a while to keep relationships warm. Additionally, you should always have a downside case built out in your financial plan for when things do not go according to plan. Know where you will cut, where you will zig and zag. You don't have to do it in iris but you do have to do it Thanks Anna Hensel for writing https://lnkd.in/gcdtzZgd

DTC Briefing: Startups risk being hung out to dry as key business partners hit funding challenges

DTC Briefing: Startups risk being hung out to dry as key business partners hit funding challenges

https://www.modernretail.co

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