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💚Share the branded LED sign for Somersby, which can be seen at bars and stores. 🟢Known for its refreshing and fruity flavor, Somersby embodies a spirit of joy, optimism, and spontaneous fun. Bright Somersby LED Sign visualizes the brand’s “joy of simple pleasures” and enables consumers to quickly find the Somersby team. It effectively attracts customers' attention. 🟩LED signs perform well in alcohol brand marketing. It can not only effectively attract customers' attention, increase exposure, and improve brand awareness, but also create a vibrant and enthusiastic atmosphere, bringing people who love your brand together to enjoy a relaxing moment. The joy of simple pleasures. Cheers🍻 #LEDsign #brandmarketing #onpremise #offpremise #offtrade #bars #nightclub #store #POS #materials #Somersby #Carlsberg #beer #supermarket #branded #marketing #design #proposal Carlsberg Group HAL WILL NOT USE THE BRAND TO MAKE BUSINESS WITHOUT AUTHORIZATION. PLEASE CONTACT TO DELETE IF THERE IS ANY INFRINGEMENT.

Imagine you're the Brand Manager for Kissan Tomato Ketchup. & assume you enjoy 99% brand awareness and 45% market share. People love the taste of your product and love your brand. You're not allowed to change the recipe, you already enjoy enviable mass distribution, and yet your boss has tasked you to significantly increase sales. What do you do? Option 1: Create an ad campaign trying to increase consumption by highlighting additional use cases for ketchup beyond the traditional burgers & fries crowd Option 2: Increase sales promotions, offering one-off discounts and savings on bulk purchases (sacrificing profitability for top-line growth) Option 3: Improve the user experience via insights and innovation Always start with Option 3! Kissan increased sales for several years following the release of its squeezable ketchups, growing faster than its competition despite being the largest incumbent in the category. You may choose to have paid media and sales promotions play a role in your Marketing Mix, but do so only AFTER you have maximized every opportunity to enhance your offerings and deliver on consumer hopes and expectations for your category. Follow Navneet Dass for more #nuggetsbynavneet

We get asked this question a lot… 🤔 Should I gift something with my company’s brand for exposure OR should I personalize it specifically to the recipient ⁉️ Our answer: Why not do BOTH? ✨ For example, we can etch your recipient’s last initial onto one of our high-end charcuterie boards but ALSO add your company’s branded ribbon to get you some well-deserved exposure too! 🤝 Learn more: https://lnkd.in/gSPv376e

🍬 Stock Up on Chupa Chups! 🍭 Here’s why this confectionery brand should be on your shelves: ✅ Universal Appeal - loved by children and adults alike, Chupa Chups are a timeless treat that attract customers of all ages. ✅ Variety - with a wide range of flavours and fun packaging, there's something for everyone. ✅ Impulse Buy - perfect for point-of-sale displays, boosting those last-minute purchases. ✅ High Turnover - these popular products ensure quick sales and repeat business. Maximise your sales this season with Chupa Chups! Link in comments 👇 #RetailSuccess #SummerSales #ChupaChups #StockUp #Sweets #Confectionery #Candy #SweetTreats #ImpulseBuy #PointOfSale Perfetti Van Melle

Great example of brand positioning x target audience. Brand strategy changes everything. Even price points. I wonder if Joe Opaleski is aware both brands were owned by ALDI Nord Group until last March.. and remain cousins 🤔 Probably... Meanwhile, ALDI USA can you please open in Hancock Park...? Joe's got me excited about savings. #funfact #brandstrategy #brandpositioning #AldiSud #AldiNord

Communicate your promotions clearly! While out shopping, I spotted a sweets bay with a "3 for £3" promo - but the Haribo Starmix sitting below wasn’t included in the offer. This simple mix-up can cause confusion for shoppers and erode trust in brands and retailers. Knowing retail, I believe this is an honest mistake but I’m sure many shoppers would check their receipts and think B&M tricked them into paying full price. Transparency and clarity are key when communicating deals and promotions. It’s a small detail, but getting it right is crucial for a seamless shopping experience and maintaining trust with consumers. What are your thoughts on this? Have you ever noticed miscommunication like this in-store? #fmcg #grocery #shoppermarketing 📸 B&M Retail Brunel Retail Park Reading

Most beverage brands' sales service value proposition is weak. I have been mind bottled (yes bottled, it's much worse than boggled) by Alex Hormozi 's value proposition for offers so good that you will feel stupid to refuse. This is what it will look like on a sales call when you enable your beverage traders with MoveMyDrinks. Increase Dream Outcome: "Imagine being the go-to destination in town for every major event, celebration, and casual outing. With MoveMyDrinks, your marketing instantly adapts to capitalize on local trends and events, drawing a crowd every time." Increase Perceived Likelihood of Achievement: "Our intuitive platform makes it easy for you or your staff to update our brand templates on-the-fly, ensuring your campaigns are always fresh, engaging and on spec. Decrease Time Delay: "From concept to execution in under 60 seconds! With MoveMyDrinks, you can launch event-specific promotions even if you just heard about it 10mins ago, ensuring you're always ready to capitalize on spontaneous local events and competitor activity." Decrease Effort and Sacrifice: "Forget the hassle of back-and-forth with designers and printers. Our all-in-one solution lets you create stunning, professional-grade promotional materials with just a few clicks, directly from your phone or computer. More time creating, less time waiting." DM Jacque Fourie 🍺 to get a free template in our system to test the use case with your team. #beer #wine #craftbeer #vodka #whiskey #brandy #gin

Milka: Over a Century of Quality, Innovation, and Irresistible Flavors for Your Shelves. For over a century, Milka has been crafting moments of delight with their signature Alpine milk chocolate. Since 1901, their commitment to quality has remained unwavering, ensuring every bar delivers the creamy, melt-in-your-mouth experience that has made Milka a household name. But Milka doesn’t just rely on tradition—they innovate to keep chocolate lovers coming back for more. Their dynamic range of flavors caters to evolving consumer tastes, from classic hazelnut to creative combinations like Oreo and Alpine milk. With a perfect balance of nostalgia and modern indulgence, Milka products stand out on shelves, attracting a loyal and growing customer base. Did you know that Milka’s roots go back to vintage advertising campaigns that helped define their iconic purple branding? This timeless appeal continues to resonate with chocolate lovers of all ages. Supermarket owners and buyers: Adding Milka to your shelves isn’t just offering chocolate; it’s delivering a story of quality, innovation, and irresistible flavor that keeps customers coming back. Contact me today to explore how Milka can elevate your confectionery offerings and bring their magic to your store.

Let’s talk about BAGGED AVOCADOS and how to merchandise them! Mark your calendar for TOMORROW February 22nd, as HAB presents the latest on-demand webinar “It’s in the Bag: Key Strategies for Merchandising Bagged Avocados.” Tune in to learn about opportunities to grow your avocado sales with regional bagged avocado sales trends, key promotional strategies, and in-store merchandising recommendations for bagged avocados. #Webinar #HassAvocadoBoard #AvocadoIndustry #BaggedAvocados

"Security measures impacting your brand's in-store appeal? 🍷🛒 Our latest video reveals how shoppers really feel about security netting on wines and spirits. Category and Marketing Managers, this could be crucial intel for your instore retail strategy. Watch now to understand: • The true shopper impact on brand perception • How security measures affect purchasing decisions • Why customers are turning to alternative retail options Don't let security concerns overshadow your brand experience. Discover actionable insights to balance protection and appeal. https://lnkd.in/e_8XixPy #WineAndSpirits #RetailStrategy #ShopperInsights #BrandPerception #CategoryManagement #MarketingStrategy #ConsumerBehavior #RetailInnovation #AlcoholBrands #InStoreExperience #FridayFacts