HARIBO of America, Inc.’s Post

#1 The Pepsi Kendall Jenner Ad Fiasco (2017) Story: In an attempt to appeal to a younger, socially-conscious audience, Pepsi launched an ad featuring Kendall Jenner. The ad showed Jenner leaving a photoshoot to join a protest, where she hands a can of Pepsi to a police officer, seemingly resolving the tension between protesters and police. The Horror: The ad was immediately met with widespread backlash. Critics argued that it trivialized serious social justice movements and suggested that a can of soda could solve deep-seated issues like police brutality. The ad was accused of being tone-deaf and out of touch with the real struggles faced by activists. The backlash was so severe that Pepsi pulled the ad within 24 hours and issued an apology. The Lesson: While it’s important for brands to align with social causes, doing so requires genuine understanding and sensitivity. Misjudging the tone or message can not only fail to resonate but can also lead to significant brand damage. Always thoroughly research and consider the potential implications of a campaign, especially when dealing with sensitive topics. #marketinghorrorstories

🎃 Halloween Marketing Done Right! 🎃 Swipe through to see some of the most creative Halloween campaigns by big brands. From Pepsi and Coca-Cola’s playful rivalry to Burger King’s clown twist, these campaigns show just how powerful spooky season can be for brands. 👻 #HalloweenMarketing #CreativeCampaigns #BrandStrategy #ElevateMarketing

Remember when Pepsi’s Kendall Jenner ad blew up for all the wrong reasons? What started as a message of unity turned into a PR nightmare! 🚨 Let’s dive into why this campaign went so wrong. Drop your thoughts below—was Pepsi tone-deaf or just misunderstood? 🤔 #MarketingFails #PRNightmare #PepsiAdScandal #KendallJenner #SocialJusticeMatters #AdvertisingGoneWrong #PepsiFail #MarketingDisaster #PRBlunders #KendallJennerAd #PepsiBacklash #SocialJustice #ToneDeafMarketing #MarketingGoneWrong #BrandFails #pepsi #pepsiad

I’ve been seeing a lot of news stories about the <clutches pearls> scandalous </pearl clutching> amounts that VP Harris spent during her campaign to produce #events like town halls, celebrity appearances, etc. The event she did with Oprah is reported to have cost $2.5m even though the legend herself did not ask for an appearance fee. Obviously, that’s a lot of money. But, those of us who have worked in #EventPlanning or #ConferencePlanning, look at that number and think “yep, sounds about right.” A short-notice (ie not planned a year in advance) event with good production values (ie pretty sets and such), serious security, marketing, high- quality live-streaming, and accommodations for celebrities (even if they don’t get a fee - they have real dressing room needs) is VERY pricey. A LOT of top notch #EventProfessionals were involved in making that event, and they don’t come cheap, especially on short notice. So, before you start thinking something nefarious is afoot when you see the price tag of #producing an event, talk to your friendly neighborhood #EventPlanner about how those budgets work.

2025 Super Bowl Ads Trends Move over touchdowns - the real @Super Bowl stars are the ads. This year, expect comedy to dominate (because who needs seriousness when you’ve got wings and beer?), celebrity cameos galore, and even some gamified, shoppable moments à la QR-code madness. With a $7M price tag for 30 seconds, brands are playing to win - on screen and in the boardroom. Newcomers like @Häagen-Dazs and Ritz (Mondelēz International) are joining veteran heavyweights to make a splash, while NOLA vibes promise a Mardi Gras twist on creativity. It’s the biggest stage in marketing, and bold moves win the day. What’s your all-time favorite Super Bowl ad? 👇 #SuperBowl2025 #MarketingTrends #BrandStorytelling)

2025 Super Bowl Ads Trends Move over touchdowns - the real @Super Bowl stars are the ads. This year, expect comedy to dominate (because who needs seriousness when you’ve got wings and beer?), celebrity cameos galore, and even some gamified, shoppable moments à la QR-code madness. With a $7M price tag for 30 seconds, brands are playing to win - on screen and in the boardroom. Newcomers like @Häagen-Dazs and Ritz (Mondelēz International) are joining veteran heavyweights to make a splash, while NOLA vibes promise a Mardi Gras twist on creativity. It’s the biggest stage in marketing, and bold moves win the day. What’s your all-time favorite Super Bowl ad? 👇 #SuperBowl2025 #MarketingTrends #BrandStorytelling)

📍Best Marketing Campaign I’ve seen recently to inspire you. The Coca-Cola Company did an ad recently and the imagery centered around spilling the drink. Watch the ad here https://lnkd.in/djUzMAmH Everybody knows that spilling one's drink would cause a mess but the message in the ad was that it’s okay to hold unto a loved one, thrilled with excitement even if it means spilling your drink. Here are 3 lessons to learn from that ad. 1. Tell stories with your ad: Emotionally connect with your audience through storytelling. 2. Embrace Simplicity: The message of the ad was simple and clear. Create ads that are simple and easy to relate with. 3. Be authentic: Coca Cola showcased a real life situation. Let your ad be real and relatable. Did you find this helpful? If yes, share with your connections and let us know what you think about this ad. #creatuuls #marketers #marketingcampaigns #cocacolaad

🍾👧 Quite a simple video with the idea of "Barwomen - before/after", but darn, it resonates so well with the channel audience))

Less of a new DAWN ☀️ , but maybe a fading sunset 🌥️ for Marks and Spencer's #Christmas campaigns with Dawn French. Lo and behold we’ve reached the sixth day of #12AdsOfXmas (sorry for my absence, they’ll be coming daily now! 😬) for #AdsAlexAppreciates. Positives: - Continuation of previous years brand platform / campaign, always a good thing to build on equity! - Lots of good fun and jokey lines (they did make me laugh!) and put food right at the heart. - Keeps you engaged, wanting to see more of the advert - It’s clear what it’s promoting, although it felt like M&S clothes and food rather than just the latter. Might as well kill two birds with one stone I guess! Negatives: - Personally preferred the Dawn French fairy adverts of previous years - Can’t remember “real” Dawn actually making an appearance vs just as the fairy in previous years - was a bit weird seeing real Dawn talk to fairy Dawn, almost like they had run out of ideas.  - Didn’t feel this year stood out, or focused on the quality of M&S food or any specific product (except the Pork Pie - but that seemed more a joke, than how good they are). Scores: - Stand out: 2 - True to brand / proposition: 3 - Emotional: 1 - Total score: 6 Summary: It does the job, but feels like they’ve lost the magic with Dawn French as the lead. I can’t see how though as there must be plenty of play left in it. She’s an inspired choice for a brand ambassador, really captures their market and has a great sense of humour and play. Pull your stockings 🧦 up M&S - do better! Maybe you thought it was the beginning of a new dawn for M&S though, let me know your thoughts below! All views are my own. #Brand #Marketing #Advertising #Advert #Christmas

🎃 𝐅𝐮𝐧 𝐇𝐚𝐥𝐥𝐨𝐰𝐞𝐞𝐧 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐇𝐞𝐫𝐞! 🎃 I love seeing brands get spooky and creative this time of year! McDonald’s nailed it with this clever campaign blending Halloween fun with an important message. Anyone catch other great Halloween ads lately? 👻 #HalloweenMarketing #CreativeAds #BrandFun #DigitalMarketing