HARIBO of America, Inc.’s Post

This one was fun to film. Even if we did get a lot of strange looks 👀 Turns out it's not the easiest to transport a hot meal, a table, chairs, candles and cutlery to a train station platform. But it was worth it for this fun piece of content to activate our OOH campaign. Look forward to sharing the vox pops we captured of train takers chatting all things food with the brothers over a few sausage rolls. #foodmarketing #fmcgmarketing #socialmediamarketing #foodbrand #fmcgproducts

Which of the below products do you recognise? I'm surprised that other supermarkets haven't been piggybacking on all the recent Marks and Spencer x ZOE activation. 🐖 It has undoubtedly been a great success so far and demand is still strong enough to justify a dedicated, branded chiller for just this one SKU; something more traditionally associated with the likes of The Coca-Cola Company. M&S have done all the heavy lifting here to bring new consumers into the kefir category, so it would probably be an easy opportunity for Morrisons and Waitrose & Partners, who both already sell own-brand milk kefir drinks, to do something similar in-store with minimal marketing spend, if any at all. #GutHealth #Kefir #ConsumerTrends #Grocery

Opinion: Maximising Engagement for New Banknote Series Launching a new banknote series involves a lot more than just unveiling designs – it's about capturing the public's attention and ensuring understanding of key features. Holding people's interest is a challenge, but strategic timing makes all the difference. ATMs offer a prime opportunity for engagement. Imagine showcasing the new series nationally, then reminding a member of the public at the ATM individually and then they are holding the physical notes moments later. It's a wonderful transition from virtual to tangible, generating curiosity and a connection. This approach, as part of a wraparound public education campaign, could transform transactions into meaningful and informative interactions, making each encounter an opportunity to educate and engage. It reminds people not only what has been done, but why they should care about their cash. #banknotes #cash #maximumengagement #cashmarketing #atmmarketing #publiceducation

🍗 KFC's Marketing Genius 🍗 KFC is following only 11 people – 5 Spice Girls and 6 guys named on X as their iconic secret recipe contains "11 herbs and spices"! This genius marketing move perfectly combined mystery, humor, and social media savvy to reinforce their brand's legendary recipe! 🤔 What is your brand's iconic move? #KFC #MarketingGenius #SocialMediaMarketing #SocialMediaManager #ViralMarketing #Restaurants

Interested in learning more about which flavors are resonating most with shoppers in the Non-Alcoholic Ready to Drink category (grocery channel)? This information can help shine a light on which flavours to invest in for current or prospective brands seeking further opportunities in the RTD category within Liquor. DM me for more! #circana #liquor #shopper #innovation

Day 2 of our: 🐰 Let's Talk Branded Easter Confectionery 🐣 They say not to put all your eggs in one basket, I agree. Why not out them in a branded cube or carton instead. 🤔 Stay tuned for more sweet surprises as we continue to celebrate the joys of Easter together!  🐰 #EasterEngagement #BrandedConfectionery #SweetConnections #clientengagement #staffmorale #staffengagement 🐣

☂️ Apparently, we still need umbrellas… what is this weather?! Really nice job with brandformula - thank you for asking LBP to put some sunshine into the rain. If you need branded biscuits, we can help. Umbrella’s, less so. 😜 #brandbiscuits #brandedbiscuits #corporatemailouts #corporateidentity #corporategifts #corporategifting

🚀 Looking for Advice: How to Get Our Premium Vodkas Into Big Supermarkets and Pub Chains? 🚀 Hi LinkedIn community! At Cheeky Swank, we’re passionate about our locally distilled flavoured vodkas, like our popular Lemon Sherbet and Banoffee Pie. We’ve been gaining some amazing traction at local pop-ups and events, but now we’re ready to take things to the next level and get into larger retail and hospitality spaces. ❓ What’s the best way to approach supermarkets and pub chains to get our products on their shelves and behind the bar? Any tips, strategies, or connections that can help would be greatly appreciated! Thanks in advance for your insights! 🙏 #CheekySwank #CraftSpirits #Vodka #Supermarket #PubChains #SmallBusiness #LocallyDistilled #AdviceWanted

Burger King India’s 'Roast the Roast' campaign cleverly turned customers’ worst coffee experiences into an opportunity for engagement and brand building. By inviting people to share their disappointing coffee moments, Burger King offered a free cup from BK Café, highlighting their 100% Arabica coffee. This lighthearted, relatable campaign, developed with Leo Burnett South Asia, created a buzz online, reaching over 60 million users and generating 75 million impressions. The humor-driven initiative not only boosted footfall but also positioned BK Café as a top coffee choice for quality-focused consumers Follow the link in the comments to know more #Advertising #Marketing #BurgerKing