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In this 0:41 short video, Joanna Nguyen talks about the importance of uncovering misconceptions about marketing expectations within the organization. Additionally, Joanna highlights the need to address non-existent cross-functional relationships and the baggage that comes with them, stressing the necessity of navigating these dynamics effectively. “You need to figure out what are the misconceptions or preconceptions people have coming in of what marketing is expected to do. You have to challenge the status quo.” - Joanna Nguyen Click through to learn more - https://lnkd.in/gicbuAdV #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #MarketingStrategy #TeamBuilding #ScalingBusinesses #CustomerCentric #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #MarketingStrategy #DataDrivenMarketing #CreativeProblemSolving #StartupMarketing

The organizational challenges in building marketing teams, as outlined by Joanna Nguyen, are eye-opening. Her emphasis on addressing preconceptions about marketing's role and challenging the status quo provides a roadmap for marketers stepping into new environments. This perspective is crucial for effective cross-functional collaboration in growing companies. #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #OrganizationalChange #CrossFunctionalTeams #MarketingLeadership #ChangeManagement

How well do you cope with the changes in consumer behavior? 👀 In this episode of Grow with the Flow we spoke with Max van den Ingh about why the world of B2B is invisible and how marketing to B2B differs from B2C, how he started Unmuted | B2B SaaS Marketing in the middle of COVID, how to set up a lean GTM motion as an earlier-stage business and more. See more in the trailer below and check out the links in the comments below for the full episode! 👇 #consumerbehavior #gtm #b2bgrowth #podcast

Madison Brechbuhler, Marketing Coordinator of Brechbuhler Scales Inc. , joins Bill this week to discuss what it's been like to take on digital marketing for an industrial scale company. This episode is a great look into the everyday of B2B marketing. Watch here: https://bit.ly/3v10Ncw Thanks for coming on the podcast, Madison, it was great to have you! #b2b #manufacturing #marketing #marketingagency #b2bmarketing #50Marketing #MissingHalf

New 🎥 Series Debut: PodSales#1 Here is why you need a #podcast more than ever. Not many companies are having success building pipe through traditional outreach. But revenue goals are increasing and placing enormous stress on marketing and sales teams. Here is a new approach that is working. #marketing #b2b #funnel #deals #engagement

Make B2B Marketing Work FAST (From Zero) Jonny Butler (Head of Marketing @ OneUp Sales) joins me for Breaking B2B Tune in as we share: 👉 What to focus on when there's been no marketing leadership in place previously 👉 How to quickly put in place foundations to drive growth 👉 How to find the right tactics and double-down on those that scale growth 👉 What to avoid and key learnings for first time marketing leaders Join 1000s of legends tuning in weekly (380+ past eps): https://lnkd.in/eUTiCg5K #b2bmarketing #demandgeneration #podcast

In this episode of The Thoughtful Entrepreneur podcast, Dmitri Lisitski talks about B2B advertising strategies for enterprise sales. “If you sell large enterprise deals, it's impossible to expect that someone will purchase a product for a seven-digit figure without salespeople involved. But you really can see a lot of improvement in conversion rates when marketing is targeting the same people.” Learn how Influ2 helps navigate lengthy sales cycles and build relationships with multiple stakeholders simultaneously. Listen to the full episode here: https://bit.ly/3wSZflC

Want to shorten your sales cycle and accelerate your customer acquisition? (Um, yes, who doesn't?!) Few understand B2B marketing like Tom Shapiro. As the author of Rethink Your Marketing and Rethink Lead Generation, and the Founder and CEO of Stratabeat, Tom has empowered numerous brands to drive revenue growth with a smarter, strategic approach to marketing. Watch this clip from his conversation with Kerry Curran, MBA, on Revenue Boost: A Marketing Podcast to gain insights from a true industry expert and elevate your marketing strategy to the next level. #revenuebasedmarketing #marketingstrategy #b2b #b2bsales #b2brevenue #b2bgrowth #revenueboost #podcast #rethinkyourmarketing #rethinkleadgeneration #leadgen

It was great to have Joel Harrison, Editor-in-Chief and Co-founder of B2B Marketing, on our podcast recently 🎙️ In the latest episode of B2B Marketing: The Provocative Truth podcast, Benedict Buckland sat down with Joel to discuss whether B2B marketing is ready for a growth revolution. Some of the fascinating topics included: 💡 The transition from 'sales enablement' to 'growth marketing' 💡 The emergence of commercial marketing and its 5 key dimensions 💡 How AI is fuelling creativity in B2B campaigns 💡 How marketers can earn more respect at the board level Joel made a key point: "Marketing should be that driver of insight, but it hasn't always got the confidence to do that." Listen to the full episode here: https://lnkd.in/eNwkSXV2 How is your B2B marketing strategy evolving to drive growth? I’d love to hear your thoughts in the comments! #b2bmarketing #growthstrategy #marketinginsights

Don't miss out on the latest insights from Amy Heidersbach, CMO at DHI Group, Inc., as she discusses the power of collaboration in marketing with Alastair Hussain. Learn about B2C, B2B dynamics, effective partnerships, and more! https://okt.to/aoZ64T #marketing #collaboration #digitaltransformation #Podcast