Jai Dolwani’s Post

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Founder @ The Starters | Helping e-commerce brands find exceptional freelance talent

I really didn't want to write this update, but I'm committed to sharing both the highs and the lows of running this business. Last week was a AWFUL week at work. I normally write an update each week on our progress the week before, but it really feels like we took several steps backwards last week. Here’s what went wrong: ISSUE 1 ↳ I made a full time hire <2 months ago and next week will be her last Hiring our first FT employee was a massive step for the business (and for me)— I was really excited about it. We recently came to the conclusion that next week would be her last. I won’t go into details around why, but I will say this: - It wasn’t performance related (she did a great job) - It wasn’t budget-related I’m reflecting internally on what went wrong— I took every possible precaution with the hire: ✔️ Did a paid sample project ✔️ Hired fractionally first ✔️ Spent a ton of my time onboarding But despite all that, it still wasn’t the right fit. Sometimes, things just don’t fall your way. While I don’t think I’d change anything about the hiring process, the last couple months have shown me that this role might not have to be a full time position. Rather than backfilling it, I’m going to focus on automating portions of it while hiring freelancers for the rest. Hopefully, that will allow us to run more efficiently as an organization. While I loved the idea of building a full time team under me, now doesn't seem like the right time. ISSUE 2 ↳ Our in-platform messaging, contracts, and payments functionality continues to hit roadblocks. Last Friday, I had a really frustrating call with our dev agency. We were supposed to run through the entire functionality one last time before we initiated our go-live plan. They were supposed to fix all the bugs I found earlier in the week, and test everything end-to-end before the call. But sure enough, there were MORE bugs an issues than there have been in weeks as we walked through the feature set. Brand <> Freelancer Messaging? Didn’t work. Contract initiation? So many bugs. Invoicing and Payments? Couldn’t even get past the first step in the flow. It was so bad, I ended the call early and hit the gym to get my frustration out. This functionality is so critical to the business, and is already 4+ months delayed. A part of me is starting to believe we won’t be able to ever ship these features with our current partner, but the thought of starting over again is scary. I’m going to give it another week, then make an executive decision on how I want to move forward here. *** Running a business is tough— there’s no denying it. The highs are high, and the lows are low. Last week was certainly a low. But not everything is bad— revenue is at an all-time high, profits are higher than ever, and our brand & freelancer community is thriving. This week, I’m laser-focused on picking up the pieces and figuring out how to move forward from last week’s mess. Onwards…

Matthew Holman

Fractional Subscription Leader | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

7mo

Really admire your ability to cut off the conversation and hit the gym. For me, finding a little headspace for things to settle is critical. That way I don't run from something that's hard, but also don't keep fighting a losing battle. As a user of this platform I'm rooting for you!!

Ben Hirsch

GTM @ TxtCart | Co-Founder of Cart Basel

7mo

Keeping it real on LinkedIn isn’t easy. Appreciate you - and everyone else who posts stuff like that.

Shiloh Gray

⚡️Creative & Brand leader. Player-coach. Building/growing brands by combining strategic, disruptive creative with data and practicality. Ex Winc, VML, Harvard Online. FastCo contributor. Coach.

7mo

That’s rough. Good to feel through it and regroup when you feel clear on next steps. Rooting for you.

tom altman

Fractional CTO | Pouring Digital Concrete | Technology Orchestrator | Driving Seamless Digital Transformations & Business Growth Through Innovation | AI & Cybersecurity Advocate

7mo

This is great to read - as we all have failures and I appreciate you sharing it. Curious how the next steps goes - instead of full time, you plan to automate. Please keep us updated.

Simon Mills

Fractional Head of Growth and Solopreneur 🚀 Helping Seed to Series A B2C companies grow | Sharing the journey along the way

7mo

Thanks for sharing and really appreciate the transparency! No doubt its tough but can also be really rewarding once you solve this issues. Onwards!

Vincent Kao

Marketing AI | Pactum AI

7mo

Appreciate you sharing the lows as well, says a lot about your character. I also learn a lot from reading these. Keep going Jai, I have nothing but faith!

Greg Shuey

Scaling 6 & 7-figure baby, fashion, & home decor brands | Over $500m attributed revenue generated | SEO, paid search, paid social, & email marketing

7mo

Sorry to hear my friend. Keep your head up!

Ken Vermeille

CEO at Vermillion Sky | Mobile App Expert: Helping Founders Build Apps with Positive Revenue & Cash Flow | Father of 3 | Gamer

7mo

Hi Jai, last week was rough with your business. I know first hand how frustrating it must have been dealing with the hiring situation and the ongoing issues with dealing with a dev agency especially when you're dealing with your platform's messaging, contracts, and payments functionality. As a fellow business owner, I know firsthand how difficult it can be to build and scale a company. I'm 15 years in and there are new challenges every day. There are always unexpected obstacles and setbacks along the way. But it's clear from your post that you have the right mindset - acknowledging the lows while still recognizing and appreciating the positives and overall progress you're making. I run a software development company called Vermillion Sky - App Agency for Mobile Apps and SaaS Products. We specialize in helping entrepreneurs and businesses build web and mobile applications. Given the technical issues you described with your platform, I thought there might be an opportunity for us to help. What do you say?

Sadaf Gazari

CRM Marketing Manager | Growth Marketing | Braze, Iterable, Klaviyo

7mo

admire the transparency. you wont get this with just any founder.

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Andrei Saioc

Knows Web Development, SEO, mobile app dev

7mo

Wow, tough week for sure! Props to you for being so transparent and handling it with grace. 💪 It's all part of the journey, right? Any tips on how you keep your team motivated through these rough patches?

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