Scott Wilson’s Post

Discover how B2B buying behaviours have shifted in our latest M4B Podcast episode 'How To Burn Your Marketing Brochures & Still Win in 2024' with Owen Scott. Learn why businesses must adapt to digital engagement or risk losing customers to competitors! Listen here https://lnkd.in/g3FNvqhr. 🎙 #mindsetnz #marketingnz #businessnz #podcastnz #mindsetmatters #successleavesclues #businesssuccess

Super excited to announce this one.... Our first episode "Breaking Down Micro Conversions" of our new podcast "be human" airs tomorrow at 11am! Be Human is the definitive podcast for B2B leaders who have built their 7-8 figure businesses primarily through relationship driven sales and are looking to catapult their businesses into the next phase of scale through digital marketing. We breakdown the CRITICAL human experiences that make up a relationship driven sale and translate those experiences to scalable digital marketing strategies. Be sure to tune in! #b2b #marketingtips #b2bsales #behuman #b2bmarketing #growingb2b #attentiongrabbing #justbehumans #salesandmarketing #b2bsales #behuman #humanelement

How are B2B purchase decisions made? Elena Hengel, Rob DeMars, and I loved chatting with Salesforce's Colin Fleming on this week's podcast episode. Leading a team of 600 marketers at one of the biggest B2B brands in the world has given Colin unique insight into B2B buying behavior. Satisfying the rational side of your prospect's buying process is essential. But ultimately, B2B buyers are the same people making B2C purchases. And people often make emotional purchase decisions. I'd even go so far as to argue B2B purchases can be more emotional than B2C. There's a lot on the line if you make the wrong choice. It's why some of our most successful clients are B2B brands. TV lets them communicate their value clearly, but in a big, bold, memorable way. As Colin explains, it's all about balance. #Marketing #B2B #Podcast

Is it time to reevaluate the role of purpose & emotion in B2B marketing ?

Diane Wiredu 🦁 shared three tips for achieving internal alignment for your B2B messaging strategy. 1️⃣ Remember there are no ill-intentions. 2️⃣ Keep everyone focused on the goal. 3️⃣ Listen to the opinions but also discuss the facts. She shares more great tips for achieving this internal alignment in the full podcast episode. Check it out here ➡️ https://lnkd.in/eVZM-ave #b2bmarketing #b2b #digitalmarketing

Are You Considering the Human Side of B2B? B2B buyers are people, too, influenced by emotions and biases. That’s why it’s crucial not just to define your ideal customer profile, but to develop detailed personas for each buying committee member. Understanding their motivations can make all the difference. #B2BMarketing #CustomerPersonas #EmotionalMarketing I’m excited to share the latest episode of the B2B Growth Blueprint podcast where we spoke with Farah van Caloen from Rohirrim on  Mastering the Art of B2B Storytelling.  Check it out wherever you get your podcasts or on our YouTube channel here: https://lnkd.in/gJJ8uNHy

Super excited to announce this one.... Our first episode "Breaking Down Micro Conversions" of our new podcast "be human" airs tomorrow at 11am! Be Human is the definitive podcast for B2B leaders who have built their 7-8 figure businesses primarily through relationship driven sales and are looking to catapult their businesses into the next phase of scale through digital marketing. We breakdown the CRITICAL human experiences that make up a relationship driven sale and translate those experiences to scalable digital marketing strategies. Be sure to tune in! #b2b #marketingtips #b2bsales #b2bmarketing #growingb2b #attentiongrabbing #justbehumans #salesandmarketing #behuman #humanelement

A delicate question for MSP marketers. Are you boring? Harsh truths from Martin Bailie: he says if you are, your go-to-market strategy will be going nowhere. Take four minutes to discover how great positioning is the key to high-impact GTM activities. Watch our short clip below or you can listen to the full podcast here>> https://bit.ly/3YvI70Z #b2bmarketing #mspmarketing #b2b #b2bgrowth #marketing #b2bbranding #b2bstrategy #b2bleadgeneration #b2bvideo #msp #B2Bmarketingbites

🚀 New Episode Alert! Are you ready to decode the buzz around B2B Go-To-Market (GTM) strategies? In the latest episode of Growth Driver, Bryan Brown dives deep into what the C-Suite needs to know about GTM. We break down core components, modern trends, and why GTM is a game-changer for B2B growth. Listen or watch now on your favorite podcast platform. 🎧📈 https://lnkd.in/g7P3xgJE #B2B #GTM #GrowthDriver #Marketing #BusinessStrategy Intelligent Demand John Common GTM Partners

#b2b brands are struggling with siloes, board rooms nervousness and balancing short and long term agendas. However, amidst these challenges, there is plenty of opportunity. In this Podcast, Ellis Bird (née Taylor) Greg Aris and I discuss the priorities and pitfalls of #B2Bmarketing. From aligning Sales and Marketing to building the brand and everything in between https://lnkd.in/eKJywEJ5